PR in High Definition

FEBRUARY 27, 2023

Could admiration be a reputation measure of success? I’m adding ‘share of admiration’ to the mix, and this would be measured against companies that you do not compete with, at a sales level, but you may at a reputation level. You essentially benchmark yourself against their reputational strength. So, who do you admire?

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Reputation Comparison Measurement Industry 62

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. BAD REPUTATION EXAMPLE. STEPS: BAD REPUTATION MITIGATION. REPUTAION RISK.

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Reputation Crisis Financial Study 78

PR in High Definition

FEBRUARY 27, 2023

But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial. After all, partnering with the wrong influencer can dramatically affect a brand’s credibility and ruin its reputation. What was a $1.7

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Reputation Social Media Ethics B2C 62

PR in High Definition

OCTOBER 27, 2022

Over the years I’ve had the privilege of engaging with a number of major tech bosses to get their views on reputation, but one insight that came through strongly in my conversations was that “when it comes to reputation, a fish rots from the head.”. But managing a company or brand’s reputation is rarely simple.

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Reputation Leadership Chemicals Privacy 71

PR in High Definition

JANUARY 31, 2023

We’ve all seen reputational disasters play out before. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? Whether you agree or disagree with the decision, we can all agree that this situation is about reputational impact. But it’s important that leaders don’t let their gameplan slip.

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Reputation Company Sports Crisis 62

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here are Firefly, we’ve been shaping reputations for more than 30 years. We know that mistakes can happen.

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Reputation Social Media Crisis Crisis Management 62

Stuart Bruce

AUGUST 5, 2020

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been … © Stuart Bruce - Is PR dead… definitely for the 10th time?

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Publicity Communications Report Marketing 208

Reputation Specialist Michael Toebe

APRIL 29, 2021

Question for you: is reputation a form of currency? If it is of sufficient or excellent quality, reputation is absolutely a form of currency in definition and on some level. He is the author of two ebooks, “ Your Reputation Signature ” and “ On Apology, What We Can Learn and Do Better.” Permalink

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Reputation eBook Software Course 52

PR in High Definition

FEBRUARY 25, 2022

But in the case of Facebook (and many other rebrands, which I’ll come onto), it can also be a reputation reshaping exercise, which brings me to the question, is a rebrand enough to save a reputation? Whatever reason a company chooses to rebrand, it can reap many reputational rewards, but also faces multiple risks if not done right.

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Reputation Social Media Facebook Exercises 62

Reputation Us

JUNE 11, 2019

For those who have heard the term, but unfamiliar with what it is, here’s a brief definition: Our friends at ZDNet describe ransomware as a form of malicious software–or malware–which encrypts documents on a PC or even across a network. Send Bitcoin or your company’s reputation is TOAST! Scary, huh? vulnerable?

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Reputation Crisis Social Media Nonprofit 88

PR in High Definition

DECEMBER 1, 2022

Companies have fought tirelessly to grow their reputations, and now thanks to cancel culture, there is even more need to build a robust reputation. Increasingly, we are seeing examples of when a strong reputation with loyal customers (or fanbases) make brands somewhat ‘cancel-proof’. Great reputations and charismatic leaders.

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Reputation Leadership Company Crisis Management 62

PR in High Definition

MARCH 24, 2021

The focus now for Airbnb is different – their communications objectives are now centred around broader reputation and helping people to understand the brand better. This isn’t just a strategy for brands with big reputations, it’s about applying the right marketing mix to support your objectives. Airbnb really get this.

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Reputation Brand Branding Marketing 108

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Reputation Meets “Clash and Turmoil”. That was then.

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Social Media Reputation Media Reddit 88

PR in High Definition

JUNE 28, 2022

Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. But there are numerous other ways to shape an organisation’s reputation, aside from media relations. Social media: It’s near impossible to have a strong brand reputation in today’s world without some form of social media presence.

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Reputation Media Social Media SEO 62

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

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NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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Reputation Crisis Management Crisis Media 78

PR in High Definition

MARCH 24, 2020

However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100. 70% of jobseekers say that reputation is important when considering a new opportunity. Is this ridiculous? Well perhaps not.

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Reputation Insurance Insurance Crisis 73

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO.

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Reputation Public Affairs Survey Corporate 79

PR in High Definition

MAY 31, 2022

For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? Company values.

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Reputation Policies Leadership Brand 62

PR in High Definition

JUNE 29, 2021

And actually, it’s the power of the individual that can make or break companies, especially when it comes to reputation. I was told a great anecdote recently about frozen chickens when discussing reputation with reputation lawyer Magnus Boyd for our new book, Reputation in the Round (coming soon – keep an eye out!).

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Reputation Crisis Reddit Social Media 62

Reputation Specialist Michael Toebe

JANUARY 26, 2022

In a crisis of reputation, believing one has taken all the necessary steps to earn forgiveness, either on a small or large scale, to deserve restoration, might not play out that way in reality. In reputation crisis, this is what critics and adversaries expect — significant, lasting pain and hardship, soul crushing even misery and depression.

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Reputation Crisis Publicity Banking 52

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. They are definitely ones to watch! Twelve players to scope out.

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Reputation Industry Sports Video 100

PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. N:onconformity.

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Reputation Creativity Marketing Google 90

HMA Public Relations

MAY 5, 2023

By definition, a troll is “…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community with the intent of provoking readers into displaying emotional responses or manipulating others’ perception.”

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Reputation Community How To Social Media 76

Reputation Specialist Michael Toebe

JULY 8, 2021

Questions to definitely consider. So will this terminated employee, their name and reputation be judged as an asset in the job marketplace or will they be looked down upon and found lacking and not considered a desirable candidate because of what happened to them? Does it seem reactionary and meant to punish and intimidate others?

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Reputation Employee Report Communications 52

Critical Mention

SEPTEMBER 10, 2019

With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales. We have put together five different ways you can improve your online reputation so you can help grow your brand. Monitor your Online Reputation.

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Reputation Case Study Social Media Media 60

PR in High Definition

APRIL 26, 2021

Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. The reputational risk of investing.

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Reputation Ethics Travel Employee 62

PR in High Definition

JULY 21, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

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Reputation Communications Crisis Employee 77

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. It is earned.

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Reputation Leadership Employee Social Media 75

PR in High Definition

JULY 28, 2021

Even in the summer months, we need to maintain that brand upkeep and to continue building up those company reputations. Using communications to upkeep a great internal reputation will ensure that it’s also reflected externally. However, remember your comms and marketing efforts can’t afford to take a summer holiday.

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Reputation Social Media Meeting Media 62

Brand24

DECEMBER 18, 2018

Online reputation management in-and-out for small and medium companies, including definition, benefits, challenges, tools and more.

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Reputation How To Tools Company 70

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. So far, Wall Street isn’t too bothered by the reputation hits. And the industry’s reputation problems in matters from data security to diversity are well known. But lies are lies.

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Reputation Social Media Advertising Advertising 313

PR in High Definition

JANUARY 31, 2019

At any time, but especially in uncertain times, a strong brand and a good reputation gives solid ground on which to be successful. Brand vs. reputation. A strong brand or a great reputation? Your reputation is what people say and think about you. So, my reputation for piano playing is intact; it’s non-existent.

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Reputation Brand Branding Corporate 69

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation.

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Reputation Measurement Brand Branding 94

PR in High Definition

MAY 28, 2019

You may be thinking, “But, Charlotte, these companies are still being used by millions of people, this reputational damage is a drop in the ocean for them.” Well, yes, that may be true in the short term, but how much longer can they take reputational hits like these before users are turned off? Character or Capability?

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Reputation Employee Google Crisis 48

PR in High Definition

JULY 31, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

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Reputation Communications Employee Publicity 62

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. It is earned.

Reputation 48

Reputation Leadership Employee Social Media 48