PR in High Definition

MAY 24, 2023

It has always been essential for businesses to maintain a solid reputation. Social media, 24-hour news cycles and the ubiquity of information have put reputational issues at the forefront of any organisation’s strategy. Those who are responsible for sales, by definition, have a huge impact on any business’s success.

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PR in High Definition

AUGUST 29, 2023

Of course, this iconic doll has never needed an introduction – her reputation has always preceded her. With her legacy spanning over sixty years, reshaping Barbie’s reputation was no easy or small feat. But a reputation cannot be reshaped by simply sweeping criticism under the carpet.

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PR in High Definition

AUGUST 31, 2022

While tough times lie ahead, managing the reputation of your company is a business imperative. After all, brand loyalty driven by a good reputation will keep your stakeholders in your corner, even when the going gets tough. Reputation in the round. There are multiple touchpoints, and you should be addressing each one.

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PR in High Definition

MAY 24, 2023

It can’t, however, replicate or replace the human touch, particularly when it comes to reputation shaping. But a reputation is curated through the business’ relationship with the public, and relationships are the foundation of the human experience. Eurovision is a perfect example of how the human influence shapes reputation.

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Reputation Tourism Creativity Television 62

Reputation Us

JUNE 11, 2019

For those who have heard the term, but unfamiliar with what it is, here’s a brief definition: Our friends at ZDNet describe ransomware as a form of malicious software–or malware–which encrypts documents on a PC or even across a network. Send Bitcoin or your company’s reputation is TOAST! Scary, huh? vulnerable?

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Reputation Nonprofit Policies Software 88

Reputation Specialist Michael Toebe

APRIL 29, 2021

Question for you: is reputation a form of currency? If it is of sufficient or excellent quality, reputation is absolutely a form of currency in definition and on some level. He is the author of two ebooks, “ Your Reputation Signature ” and “ On Apology, What We Can Learn and Do Better.” Permalink

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PR in High Definition

JANUARY 30, 2024

There are many reasons to think that it is, but to get there, the role of reputation cannot be understated. However, reputations must be built on top of something substantive—it cannot simply become true by saying it repeatedly and hoping for the best. WANdisco’s reputation was left in tatters. s reputation.

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PR in High Definition

OCTOBER 30, 2023

Much of the series is based around the Beckhams, both individually and collectively, and their efforts to shape their reputations – both at the time and in the present day. They rose to the absolute pinnacle of British cultural life, meaning their reputations were under unrelenting scrutiny for the best part of two decades.

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PR in High Definition

FEBRUARY 27, 2023

Could admiration be a reputation measure of success? I’m adding ‘share of admiration’ to the mix, and this would be measured against companies that you do not compete with, at a sales level, but you may at a reputation level. You essentially benchmark yourself against their reputational strength. So, who do you admire?

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Reputation Comparison Measurement Engineering 62

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Reputation Meets “Clash and Turmoil”. That was then.

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Reputation Social Media Reddit Media 88

PR in High Definition

OCTOBER 27, 2022

Over the years I’ve had the privilege of engaging with a number of major tech bosses to get their views on reputation, but one insight that came through strongly in my conversations was that “when it comes to reputation, a fish rots from the head.”. But managing a company or brand’s reputation is rarely simple.

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Leadership Reputation Chemicals Privacy 71

Stuart Bruce

JANUARY 5, 2015

The definition of PR is also directly related to the future of public relations in an age where some are questioning its future and value as digital and social continue to blur traditional lines of demarcation. ” The PRSA’s definition was updated in 2012 as a result of a crowd-sourcing discussion. .”

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PR in High Definition

FEBRUARY 25, 2022

But in the case of Facebook (and many other rebrands, which I’ll come onto), it can also be a reputation reshaping exercise, which brings me to the question, is a rebrand enough to save a reputation? Whatever reason a company chooses to rebrand, it can reap many reputational rewards, but also faces multiple risks if not done right.

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Reputation Exercises Employee Facebook 62

PR in High Definition

MARCH 24, 2021

The focus now for Airbnb is different – their communications objectives are now centred around broader reputation and helping people to understand the brand better. This isn’t just a strategy for brands with big reputations, it’s about applying the right marketing mix to support your objectives. Airbnb really get this.

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PR in High Definition

FEBRUARY 27, 2023

But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial. After all, partnering with the wrong influencer can dramatically affect a brand’s credibility and ruin its reputation. What was a $1.7

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Reputation B2C Ethics Trends 62

PeakMetrics Insights

AUGUST 25, 2022

Understanding brand safety, how it differs from brand suitability, and how to combat reputational risk can help maintain trust with your customers.

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Examples Brand Branding Reputation 40

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO.

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Reputation Public Affairs Survey Financial 79

PR in High Definition

JANUARY 31, 2023

We’ve all seen reputational disasters play out before. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? Whether you agree or disagree with the decision, we can all agree that this situation is about reputational impact. But it’s important that leaders don’t let their gameplan slip.

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Reputation Company Sports Transportation 62

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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PR in High Definition

DECEMBER 1, 2022

Companies have fought tirelessly to grow their reputations, and now thanks to cancel culture, there is even more need to build a robust reputation. Increasingly, we are seeing examples of when a strong reputation with loyal customers (or fanbases) make brands somewhat ‘cancel-proof’. Great reputations and charismatic leaders.

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Reputation Leadership Company Crisis Management 62

Reputation Specialist Michael Toebe

JANUARY 26, 2022

In a crisis of reputation, believing one has taken all the necessary steps to earn forgiveness, either on a small or large scale, to deserve restoration, might not play out that way in reality. In reputation crisis, this is what critics and adversaries expect — significant, lasting pain and hardship, soul crushing even misery and depression.

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PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. They are definitely ones to watch! Twelve players to scope out.

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Reputation Industry Sports Technology 100

Brand24

DECEMBER 18, 2018

Online reputation management in-and-out for small and medium companies, including definition, benefits, challenges, tools and more.

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Reputation How To Tools Company 70

Reputation Specialist Michael Toebe

JULY 8, 2021

Questions to definitely consider. So will this terminated employee, their name and reputation be judged as an asset in the job marketplace or will they be looked down upon and found lacking and not considered a desirable candidate because of what happened to them? Does it seem reactionary and meant to punish and intimidate others?

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PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. N:onconformity.

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Reputation Creativity Employee Resources 90

Presspage

FEBRUARY 28, 2024

Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. This can not only amend the situation but also secure continued business success and protect customers, investors and assets, in turn minimising the damage to your business’ reputation.

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Crisis Reputation Software Crisis Communications 113

HMA Public Relations

MAY 5, 2023

By definition, a troll is “…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community with the intent of provoking readers into displaying emotional responses or manipulating others’ perception.”

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PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! The Firefly guide to shaping your reputation. After some serious hard work and brain power, we launched Firefly: The Reputation Shapers, our brand-new proposition. Communicating in a global crisis. Bring it on!

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Reputation Creativity Crisis Employee 133

PR in High Definition

APRIL 26, 2021

Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. The reputational risk of investing.

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Reputation Ethics Employee Travel 62

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation.

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PR in High Definition

JULY 21, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

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PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. It is earned.

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Reputation Employee Leadership Product Launch 75

Stephen Waddington

FEBRUARY 15, 2022

CEOs and celebrities don’t care about definitions. In commercial life, caring about definitions or silos is usually in inverse proportion to the importance of the task,” said Langham. The first deals with the reputation of an organisation, investors, crisis, and risk; the second is aligned to sales and marketing.

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PR in High Definition

JULY 28, 2021

Even in the summer months, we need to maintain that brand upkeep and to continue building up those company reputations. Using communications to upkeep a great internal reputation will ensure that it’s also reflected externally. However, remember your comms and marketing efforts can’t afford to take a summer holiday.

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Mark My Words

OCTOBER 5, 2023

Looking back now, Rebecca Loos was definitely treated badly. She might have come out of it with a bit of money, but her reputation and her private life was carved up forever.” “Back in those days, you’d get millions of eyeballs on the Sunday papers, and these headline splashes were real watercooler moments.

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Reputation 60

PR in High Definition

JANUARY 31, 2019

At any time, but especially in uncertain times, a strong brand and a good reputation gives solid ground on which to be successful. Brand vs. reputation. A strong brand or a great reputation? Your reputation is what people say and think about you. So, my reputation for piano playing is intact; it’s non-existent.

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Reputation Corporate Government Brand 69

Stephen Waddington

MAY 24, 2022

We have a reputation problem of our own. It’s one of the reasons that public relations has a poor reputation. I keep returning to the issue of how do we improve the reputation of public relations and prove its value to management? It’s a young discipline which almost certainly explains the lack of definitions.

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Publicity Reputation Study Crisis 149