Sword and the Script

AUGUST 11, 2020

see this 2-minute video for an explanation ]. I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. As a former print journalist, I’m appalled at the lack of accuracy… from facts to proofreading… found in today’s media.

Survey 158

Survey Data Media Ethics 158

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. Now, you can definitely do this with an iPad. Now, I know the print newspaper has its downsides. Here’s another millennial slam on print newspapers–no “interactive” content. No question. OK, you got me again.

Newspapers 152

Newspapers Print Local Instagram 152

ReimaginePR

JULY 11, 2016

Content marketing includes everything you say in person, print, online and in video. YouTube/Vimeo videos. The answer is a definite YES, but it won’t be as time-consuming as you’re probably envisioning. At its heart, it’s a conversation between your brand and its audience (or potential audience). Social media posts.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

5W PR

JULY 15, 2020

Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

MARCH 1, 2022

This sponsored post will get better placement on a site as an explainer video embedded with the announcement says on the home. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Short-form video.

Software 121

Software Case Study Advertising Advertising 121

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Full disclosure: I avoid e-stalking at all costs but I definitely do my homework. Want to see our other innovators?

Reddit 120

Reddit Social Media Pitching Comparison 120

Presspage

NOVEMBER 6, 2017

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website.

Measurement 97

Measurement Comparison Advertising Advertising 97

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). There needs to be a definite reason why you choose to share a specific aspect of your story. Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. What voice? Be Intentional.

Brand 156

Brand Branding How To Storytelling 156

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The colors you use on the web are not the same colors you use for print. Years ago, I was a PR person working at a creative marketing communications agency.

Creativity 150

Creativity Web Social Media Data 150

5W PR

JANUARY 17, 2020

However, media impressions are not limited to television or print media. At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint.

Measurement 78

Measurement Publicity Television Analytics 78

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. Just give this shocking post a read. And, as an active citizen, I sincerely hope that’s not true.

Media Relations 60

Media Relations Media Newspapers Print 60

OnePitch

NOVEMBER 29, 2022

What is exclusive to you in your definition? “I Anything that we think that will connect to our audience and help drive readers to our website and urge for a print version would be interesting to us. [00:06:36] 00:05:50] BB: Okay. She likes exclusives. Now, what do you mean – But this is another hot topic on this show. This is good.

Pitching 76

Pitching Travel Writing Report 76

The Proactive Report

DECEMBER 21, 2015

Clear assessment barometers will ensure you can definitively state which PR activities delivered and which ones might need to be re-imagined, after all is said and done. What do you want to increase or decrease? What variables are the most meaningful for determining the success of your campaign?

Data 100

Data Advertising Advertising Measurement 100

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase.

Trends 120

Trends Mobile Web System 120

Communications Conversations

DECEMBER 16, 2014

I even heard local tech columnist and friend, Julio Ojeda-Zapata say afterward, “This was definitely a first for me. I noticed Albert Maruggi there taking video–how do you plan to use the video you captured at the event? I don’t get too many ‘firsts’ anymore.”

Case Study 131

Case Study Wireless Company Local 131

Prohibition

AUGUST 9, 2017

Along with both of these campaigns creating a significant amount of coverage and online conversation, it was decided to go one step further and create ‘The Ultimate Birthday Surprise Video’. The content received the greatest organic reach ever for a piece of content on Interlora’s Facebook page. In the meantime, fingers crossed!

Communications 48

Communications Radio Print Hotels 48

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Know a PR, marketing or sales leader with compelling ideas fit for print? “While so much has changed, just as much has stayed the same. Want to be part of the Off Script series?

Measurement 60

Measurement Course Advertising Advertising 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

DECEMBER 9, 2015

I often pointed out that there are several more layers to both the show and the profession – most of it not nearly as interesting as the opening credits (that time lapse video!). I probably definitely thought I was Josh Lyman when I started as a lowly field organizer working out of a print shop in Syracuse, NY.

B2B 60

B2B Energy Print Government 60

Prohibition

MARCH 16, 2020

It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. They still do the dress over @hm but in different prints- also comes in the plus range and and the mama range too all for £24.99! they do for once too. Thanks to @korm87 for these shots too!

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. They still do the dress over @hm but in different prints- also comes in the plus range and and the mama range too all for £24.99! Thanks to @korm87 for these shots too! The location is.

Fashion 62

Fashion Instagram Travel Trends 62

Cision

AUGUST 3, 2016

Much as marketers and brand managers realized as the Internet gained currency that they couldn’t (or shouldn’t) treat digital and print communications the same, now digital channels have a great many slices (Facebook ≠ Instagram ≠ Twitter, etc). There are also new opportunities that come with things like video, podcasts, etc.

System 120

System Newspapers Technology Brand 120

Waxing UnLyrical

JUNE 23, 2011

One downside to Onswipe, as Tom mentioned and that I saw in several other write-ups on it, is that embedded videos don’t play. That said, Zemanta is definitely worth a try. Print Friendly and PDF. Another gem from Ken, this literally makes your posts print- and PDF-friendly. It’s very easy to customize, too.

Blogging 87

Blogging Print Mobile Writing 87

PR in High Definition

DECEMBER 13, 2017

Though still in beta, it enables users to ‘pocket’ articles they like throughout the day and then print off all the news and features at the end of the day to read at their leisure in their own home. Anyone who clicks on a link and finds out that the article or video is irrelevant will be annoyed. PR and marketing are no different.

Print 48

Print Consumer Conference Video 48

Sword and the Script

AUGUST 2, 2016

1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. So, what’s my definition of content marketing? Text, graphics, infographics, videos, photos, etc. What are we creating?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. And when the free press and First Amendment are under attack, scrutiny, or an attempt to dilute the definition of truth we should rally around that.

Report 225

Report Media Advertising Advertising 225

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. Maxim: There definitely are, and I'll tell you where they are. Maxim: That's definitely. And this is really a revolution with a capital R for me.

Radio 52

Radio Hotels Course Social Media 52

Bad Pitch Blog

JULY 8, 2008

What’s more, since PR is about hits, this means a bias toward a very broad definition of relevance. Spam is unsolicited and unwanted, but there’s no set definition because I get a lot unsolicited emails and calls that are very useful. BM: Well, I’m digital editor of a news organization that used to be a print magazine.

Print 43

Print Pitching Twitter Advertising 43

MaccaPR

FEBRUARY 25, 2015

It’s definitely a big change. I remember being shocked years ago when the Star Tribune sent a reporter to cover a “Junkyard Pilates” class that our PR agency client was offering – she put away her notebook and took out a camera to shoot a video interview. What in Great Odin’s name were you thinking? That was a good one!

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Sword and the Script

SEPTEMBER 19, 2017

Lloyd of Chicago wrote the definitive book of jury selection in Illinois. – print advertising. You’re favorite marketing campaign of all time is… Levin Papantonio of Florida for their “Ring of Fire” videos. Plaintiff lawyer Kurt D. He created a website to promote it and generate requests. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Norton's Notes

JULY 20, 2016

Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine. The page held all of our tease videos and was later switched to a product page on the day of the launch. This meant videos were produced to show gradually more each week.

Case Study 28

Case Study Social Media Study Media 28

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact She has a “porno music/comment time&# at the end of every video where she interacts with her supporters by responding to their comments. Besides that, Justine is high-energy and loves making music videos and parodies; she is an individual who I picture would never be at a loss for words. His video has amassed over 7.7

YouTube 54

YouTube Video Measurement Print 54

Norton's Notes

DECEMBER 21, 2014

Videos including demonstrations and training compilations using a variety of different methods in order to inspire and encourage the preferred D-I-Y style of training. There is also a link to the online store, which includes video footage and e-book tutorials to suit a wide range of different training methods and process.

Blogging 44

Blogging Training Exercises Sports 44

MaccaPR

FEBRUARY 10, 2015

million views for the “Shake It Off” video. For Swift, it’s the emotional resonance of her online content – video, images and messages that display a comfort level with intimacy on a mass scale that’s nothing short of uncanny. What’s remarkable about Swift isn’t just the sheer enormity of her social media numbers, which spans 21.4

Social Media 48

Social Media Marketing Media YouTube 48

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. I didn’t think that was very sexy at the time, but with hindsight it makes a lot of sense.

Technology 48

Technology Automotive Retail Banking 48

PR Conversations

JULY 20, 2015

” Artists, volunteers, audiences and organizers—we are committed to this new definition of Fringe… David Jordan, president, Vancouver Fringe ( The Toronto Fringe 2015 program). Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. Observations on a company of communal stakeholders.

Community 40

Community Print Twitter Creativity 40