ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more. What kind of writers are on Substack? politics and history. Is Substack all about politics?

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. This was not new technology and the name was virtually unknown in the States. Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

PRSay

OCTOBER 3, 2017

As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. In partnership with PRSA, APPrise Mobile recently conducted research and published a report regarding the use of technology in the PR and communications industry.

Technology 66

Technology Communications Mobile Internal 66

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

It’s also a great place to have conversations around hot topics in tech, leadership and current events. . While the timing of launch may be odd, this is definitely a feature PR pros should convince executives to include in their social strategy. Here are five ways to incorporate LinkedIn stories into yours. Share professional tips.

LinkedIn 310

LinkedIn Instagram Conference B2B 310

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. Since its launch Clubhouse has become a hub for tech types, artists, and entertainers.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. PR and marketing pros will increasingly look to automation and data technology tools to ramp up efficiency and output of compelling and highly searchable content. Visual storytelling will be better and easier.

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

Banking 199

Banking Marketing Measurement Leadership 199

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. The world of marketing and PR evolves rapidly. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

JANUARY 20, 2023

It should be about what is in this technology that can be helpful to us. Recession, layoffs and protecting careers “We definitely see instability in the economy and that is going to lead to organizations tightening their belts and some layoffs,” Egan said. We shouldn’t have our focus on whether it’s going to take away jobs.

Trends 95

Trends Newspapers Community Ethics 95

Onclusive

APRIL 12, 2018

Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: You’ve held a marketing leadership role at Navistar and BP as well. Kathy: The evolution of marketing teams has been extremely significant, and I definitely have to put a lot of effort into ‘keeping up.’

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Stern + Associates

SEPTEMBER 20, 2022

A seasoned practitioner and executive named a “Next Generation Business Thinker” by the Financial Times, Wooten presents tactical and practical research-backed frameworks to guide decision makers on all matters related to leadership, strategy, and organizational culture. How to Emerge from Crisis a Better Organization.

Leadership 62

Leadership Crisis Management Crisis Financial 62

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. News planning and landing a story The definition of news is the release of a story that wasn’t previously known.

Tools 203

Tools Web Banking Wikipedia 203

PR in High Definition

MARCH 27, 2024

As a topic, AI is broadly covered in the news, from specific stories about regional regulations to wider discussions surrounding the technology’s ethics. Not every comment or thought leadership content is successfully picked up, but they all contribute to positioning your company as an important voice in your particular space.

Company 71

Company Technology Ethics Software 71

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”.

Privacy 78

Privacy Data Marketing Retail 78

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Happiness is a choice.

Leadership 40

Leadership Survey Enterprise Conference 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity.

Brand 196

Brand Branding Reddit B2B 196

PR in High Definition

AUGUST 30, 2023

A narrow view of AI A few months back, I attended a PRCA conference and one keynote address by Paul Spiers , Founder of The New P&L – Principles & Leadership in Business®’ Podcast Series & The New P&L® Institute, really put this into perspective for me. The post Is AI compromising our curiosity?

Creativity 62

Creativity Reputation Technology Government 62

PRSay

JANUARY 22, 2021

Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. The definition of “employee” expands. Mastering virtual meetings have become must-have skills.

Trends 184

Trends Communications Skype Employee 184

Stern + Associates

NOVEMBER 2, 2023

continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.”

Marketing 62

Marketing Privacy Training Strategy 62

Stern + Associates

SEPTEMBER 26, 2023

As leaders aspire to leverage new technological advancements such as AI, it’s important to ensure that the organization can successfully move through the entire data-value creation process. According to Barbara Wixom, Ph.D.

Data 77

Data Strategy System Enterprise 77

Sword and the Script

JANUARY 30, 2018

A message might be one way, but effective communication, by definition, requires a two-way channel. Effective Communication is a Function of Leadership. That’s how we wind up with technology tools that enable account managers to send emails to customers at renewal time that says the company does not value their business.

Leadership 70

Leadership B2B Internal International 70

Deirdre Breakenridge

APRIL 25, 2017

One definition she offers is “traveling from place to place, especially working or based in various places for relatively short periods.”. Alexa is especially helpful if your family abides by the “no technology at the table rule.” Each one comes with a definition and sometimes an example showing how the word is used.

Reddit 236

Reddit YouTube Google Course 236

PR in High Definition

MAY 24, 2023

Efforts must be made in terms of public relations, brand management and leadership reputation, but it cannot stop there. Those who are responsible for sales, by definition, have a huge impact on any business’s success. Therefore, it is important for your company’s leadership to maintain a two-way dialogue with its people.

Reputation 62

Reputation Measurement Leadership Examples 62

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Wired describes itself as covering the intersection of technology, science, art, and culture. How trade coverage wins. Trade coverage has built-in relevance.

Pitching 168

Pitching Real Estate B2B Journalism 168

PR in High Definition

JANUARY 30, 2024

If people believe it to be a technology hub, where they can set up and invest, or where skilled workers can flock to for employment, then a good chunk of the battle will be won. Crucial to this is to view leadership reputation management as a business imperative, and not something that you can neglect at any moment. tech scene.

Reputation 62

Reputation Leadership Company Internal 62

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR). That’s like saying the telephone is PR technology.

Interviews 98

Interviews Publicity Technology Social Media 98

Ishmael's Corner

NOVEMBER 9, 2014

I knew nothing about technology. As someone who has learned about business management and leadership on-the-fly, I know that you need colleagues who will push you and periodically say, “The emperor has no clothes.”. And one’s better half definitely plays a huge role in success.

Creativity 143

Creativity Storytelling Interviews Sports 143

Sword and the Script

OCTOBER 4, 2016

To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses. 1) With a Silicon Valley background, you’re relatively new to the greater Atlanta and Alpharetta area, what do you find promising about business and technology here? “I

Technology 102

Technology System Data Leadership 102

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. Positioning your organization as the voice of credibility and leadership requires relentless effort and commitment. But the juice is definitely worth the squeeze.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Stephen Waddington

OCTOBER 16, 2018

Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. Stodd is one of the world’s leading thinkers on the impact of social technologies on organisations. The CIPR has funded the design and publication.

Handbook 114

Handbook Community Print Writing 114

Cision

MARCH 17, 2016

Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all. This includes thought leadership opportunities including op-eds and speaking gigs, as well as some left-of-center ideas like an event during SXSW and live music events with key clients such as Vice and NeueHouse.

Employee 120

Employee Agency Meeting Strategy 120

Ethical Voices

APRIL 3, 2023

The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I definitely don’t do it in a vacuum. I had a great leadership team. We’re not in a technology company.

Ethics 78

Ethics Privacy Data Financial 78

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 67

Tools Marketing Advertising Advertising 67

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. A: My past experiences definitely shaped my views quite a bit. So I went into restaurant technology [as VP of Marketing at Toast ], which was very different.

Marketing 74

Marketing SEO Trade Shows Technology 74