Stern + Associates

NOVEMBER 2, 2023

continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.”

Marketing 62

Marketing Privacy Training Strategy 62

Cision

APRIL 19, 2016

Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA. Definitions of different channels have changed, and the lines between them have blurred. Over the years, four values have resonated with me: leadership, ethics, intuition and courage. How can brands keep up?

Ethics 120

Ethics Consumer Leadership Groups 120

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR). That’s like saying the telephone is PR technology.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 68

Tools Marketing Advertising Advertising 68

PR in High Definition

OCTOBER 28, 2021

Levelling up immersive technology. Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way. Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Maxim Behar

OCTOBER 15, 2023

And then I wrote, together with a Scottish colleague of mine, Gilbert Macoll, the first standard for business ethics in Bulgaria. After that meeting, I gave him an invitation to come back to Bulgaria with the condition that he hand over the business ethics standard to 6 companies. Maxim: Rather, I think leadership should be horizontal.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 122

Software Pitching Ethics Privacy 122

Maxim Behar

MAY 31, 2021

It is very important to know how to change the leadership and how to bring new elements. It is quite detailed, explaining my thoughts and my visions after COVID, the ways through which the leadership and the communications are changing, the positive things about the lockdowns and the home offices. It was published a month ago.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership.

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

MAY 26, 2020

However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. Media bias and PR ethics. PR technology. In fact, respondents are split almost evenly in three-ways with 29% saying “yes” they, should and 33% saying they are “unsure.” always or “never”).

Survey 119

Survey Measurement Public Affairs Storytelling 119

Cision

JUNE 1, 2017

MS: I definitely don’t think of myself as a female boss, but rather as the place where the buck stops (to quote the old cliché). The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public. I’ve also seized any opportunity to take on leadership roles.

Sports 245

Sports Agency Industry Creativity 245

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

Beyond PR

JUNE 1, 2017

MS: I definitely don’t think of myself as a female boss, but rather as the place where the buck stops (to quote the old cliché). Some days the responsibilities definitely weigh heavy, but I derive great pleasure helping others learn to jump off cliffs fearlessly and propose ideas that—before working with me—they might have considered crazy.

Sports 81

Sports Agency Industry Creativity 81

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

Sword and the Script

DECEMBER 11, 2018

It’s very comparable to how sales and marketing came together about 10 years ago around the standard definition of a lead and the lead flow process. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear.

Social Media 91

Social Media Marketing Media Creativity 91

NewsWhip

FEBRUARY 26, 2021

That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. So it has both the competence and the ethics implied in that question. NGOs also are seen as ethical, but they’re not seen as having the ability to get much done.

Brand 78

Brand Branding Media Government 78