wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Happiness is a choice.

Leadership 40

Leadership Survey Enterprise Conference 40

Cision

MARCH 17, 2016

Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all. Our plan is to tap into different areas and generate a platform that establishes the importance of positive corporate culture and why Haufe is the leader in the space. Can you mitigate a crisis in real time?

Employee 120

Employee Agency Meeting Strategy 120

Sword and the Script

OCTOBER 4, 2016

To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses. 1) With a Silicon Valley background, you’re relatively new to the greater Atlanta and Alpharetta area, what do you find promising about business and technology here? “I

Technology 103

Technology System Data Leadership 103

Sword and the Script

SEPTEMBER 25, 2018

This is down slightly, but macro trends across the economy suggest corporate revenues are up. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. c) marketing technology ( martech ) platform experience – 18%. of company revenues.

Survey 87

Survey Marketing Exercises Study 87

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. Building a corporate culture that instinctively sees opportunity from every risk, and empowering your frontline (and entire team) to act on the opportunities in real-time.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR). That’s like saying the telephone is PR technology.

Interviews 99

Interviews Publicity Technology Social Media 99

Ishmael's Corner

DECEMBER 7, 2014

This is a big deal because the Techmeme algorithm essentially offers a surrogate for thought leadership in the tech sector. No doubt we’ll see more stories like “ The Invasion of Corporate News ” from the Financial Times, which lambastes organizations taking matters into their own hands. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% e) Championing a customer-centric corporate culture. e) Championing a customer-centric corporate culture. The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone.

Survey 104

Survey Marketing B2B Content Marketing 104

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

PR in High Definition

JANUARY 17, 2017

For businesses, podcasting is a great way to show that you know what you’re talking about and help to win business, so whilst it has a consumer focus, the potential of Facebook Live Audio as a platform for the corporate world is high.

Radio 48

Radio Facebook Tools Social Media 48

Ishmael's Corner

MAY 5, 2015

It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”. Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. It was time for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

PR in High Definition

OCTOBER 28, 2021

Levelling up immersive technology. Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way. Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

PR in High Definition

FEBRUARY 17, 2017

The saying “practice makes perfect” is definitely true when it comes to filmed interviews. Equally though, it’s important not to be too scripted – no-one wants to listen to a robot rattle off corporate messaging, so keep it as conversational as is appropriate. Keep those feet firm! Hold that eye contact.

Video 48

Video Film Interviews Retail 48

Ethical Voices

AUGUST 22, 2022

If your audience hasn’t seen it, one thing I think is so amazing to watch to really realize what’s going on in the moment in time that we are in today and the ethical challenge that we’re all facing, is a tremendous documentary called The Social Dilemma that was created by the Center for Humane Technology.

Ethics 75

Ethics Communications Agency Technology 75

Karen Freberg

AUGUST 21, 2018

I had Craig for two classes while at USC (Research Methods and Corporate Reputation Management), and these were two of my favorite classes in my academic career. Both are prominent professionals in the business and leadership management sector. I remember the first day of my research methods class at USC.

Leadership 40

Leadership Social Media Corporate Conference 40

Sword and the Script

MARCH 1, 2022

That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. It has “more than 250 corporate and government clients across Singapore and New Zealand,” according to the announcement. Here’s a roundup of other news and links from the world of PR technology.

Software 119

Software Case Study Advertising Advertising 119

Maxim Behar

MAY 31, 2021

If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion. It is very important to know how to change the leadership and how to bring new elements.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

MAY 23, 2023

In this guest post, my friend Alun Swift notes revenue operations is in a unique position to break down the silos between sales, marketing, customer success and finance Revenue operations (RevOps) is one of the hottest new career fields in B2B technology. Slap a few screenshots on a slide and send it to the senior leadership team (SLT)?

System 81

System Data B2B Report 81

Maxim Behar

OCTOBER 15, 2023

Maxim: Rather, I think leadership should be horizontal. I think technology is so much more advanced and people are so much more educated and everyone should be a leader in their place. However my emphasis there was mainly on management and leadership so that everybody was responsible in their workplace for their projects.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

The Hoffman Agency

NOVEMBER 21, 2023

Behind every cutting-edge technology company are humans — and human stories. ‘Agility’ can only become a reality if companies are set up for it The word ‘agility’ has become a fixture of corporate speak since the pandemic, but it’s a state that doesn’t come as easily as many would have us believe.

Brand 36

Brand Branding System Technology 36

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. Growing any team is a leadership challenge. We all want to be part of something.

Creativity 77

Creativity Study Survey Advertising 77

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership.

Interviews 79

Interviews Ethics Conference Leadership 79

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. MS: I definitely don’t think of myself as a female boss, but rather as the place where the buck stops (to quote the old cliché). The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public.

Sports 245

Sports Agency Industry Creativity 245

MaccaPR

JANUARY 4, 2018

And if you REALLY want to be adored – and I mean be in the top 10 percent of all-time awesome clients – the best way is to be our agency’s advocates with senior leadership, other partners and definitely with procurement.”. Recognize that you hired our agency to be experts,” confirms Walsko of Lola Red. “If

Agency 0

Agency Advertising Advertising Leadership 0

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. MS: I definitely don’t think of myself as a female boss, but rather as the place where the buck stops (to quote the old cliché). The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public.

Sports 81

Sports Agency Industry Creativity 81

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. And there’s actually not a lot of definitive research on the benefits of social engagement by CEOs. A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. It gives them definitive focus; they build teams that understand local nuances, speak the local languages and can make connections with local media centers.

Local 133

Local Crisis Management Internal International 133

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. After all, affecting change is much about leadership and sharing a clear vision. We identify a client, we bring in technology for a campaign and then if it’s successful we can use that to demonstrate value. If people already see the value of the technology, they are already sold.

How To 60

How To Software System Employee 60

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. I’m a big fan of Ed Shine’s models around what comprises corporate culture, and he kind of has this pyramid.

Ethics 78

Ethics Employee Communications System 78

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. There is an abundance of content and there will definitely be more in the new year. . – Betsy Hindman | Hindman Company.

Social Media 91

Social Media Marketing Media Creativity 91

NewsWhip

MAY 27, 2021

Definitely recognizing that in any local media, it’s not one size fits all, not all markets are the same, and so it’s important to really calibrate a unique approach to break through based on the dynamic and the environment. My second would be technology. We need to make technology work harder for every patient everywhere.

Healthcare 78

Healthcare Storytelling Communications Local 78

Waxing UnLyrical

APRIL 2, 2016

That is why the very first “C” stands for “corollary” – something that naturally follows or results from another thing ( Merriam-Webster definition ). Use technology well. When you think about it, social technologies have really transformed our world, and our work. Element #3: Content.

Strategy 40

Strategy Case Study Community Creativity 40

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. Corporate citizens need to be the change they want to see. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Corporate citizens have a role in the change they want to see and why a free press is essential to democracy.

Report 225

Report Media Advertising Advertising 225