ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more. What kind of writers are on Substack? politics and history. Is Substack all about politics?

Analysis 156

Analysis B2B Interviews Tools 156

PR in High Definition

FEBRUARY 23, 2024

The strikes, driven by concerns over fair compensation and working conditions, have highlighted broader issues surrounding the relationship between technology (AI in particular) and labour. Companies may now be more inclined to evaluate the impact of AI on their employees and society at large, taking steps to mitigate negative consequences.

Ethics 62

Ethics Television Film Technology 62

Communications Conversations

NOVEMBER 9, 2015

Today, there’s more talk about employee advocacy on social networks than there is around companies shutting down social networks at work. But, technology at work is still a challenge. Slack to help chat and collaborate with disparate teams and employees (we use this on the MIMA board–it’s outstanding).

Employee 60

Employee Tools Corporate Google 60

Deirdre Breakenridge

FEBRUARY 26, 2018

Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships. It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild.

Brand 256

Brand Branding Social Media Employee 256

PRSay

JANUARY 20, 2023

It should be about what is in this technology that can be helpful to us. Recession, layoffs and protecting careers “We definitely see instability in the economy and that is going to lead to organizations tightening their belts and some layoffs,” Egan said. We shouldn’t have our focus on whether it’s going to take away jobs.

Trends 112

Trends Newspapers Community Ethics 112

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 124

Case Study Study Company B2B 124

Remote PR Jobs

SEPTEMBER 25, 2023

And, in our insular world of technology startups (and some startups aren’t “tech startups,” just so we’re clear about the facts), there are a staggering number of smart people who work in tech PR relative to the number of full-time tech reporters. For many startups, PR definitely has a seat at the table. PR firms aren’t to blame.

Publicity 100

Publicity Engineering Advertising Advertising 100

Burrelles Fresh Ideas

AUGUST 29, 2023

However, this definition only provides a partial glimpse into the intricate levels of disability. Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing.

Brand 89

Brand Branding Marketing Ethics 89

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is technology being used in public relations? What is public relations? And in B2B marketing it already does.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

DECEMBER 7, 2021

At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The company has “five full-time and four part-time employees, of which seven hold Ph.D.

Software 86

Software Publicity Technology Data 86

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Deals are taking longer to complete too. Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 2) SocialChorus adds new employee comms products.

Industry 87

Industry Media Technology Employee 87

PR in High Definition

MARCH 31, 2022

Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? After all, we were in the thick of a global pandemic and relied heavily on technology (and still do). The evidence presented across all aspects of the company set-up was convincing.

Agency 62

Agency Case Study Technology Viral 62

PR in High Definition

JANUARY 31, 2023

Although the technology and application aren’t firmly established and people are slow on the uptake, we can already see some of the ways that it could revolutionise the world, especially for our ability to communicate with one another. There’s no denying that the potential is enormous. The possibilities this opens up are immense.

Communications 62

Communications Technology Employee Meeting 62

Communications Conversations

JANUARY 5, 2016

My internal and employee comms friends aren’t going to like this post. You know, those vast wastelands of information that are supposed to serve as a key employee communications channel? From org charts to employee announcements to communications templates. How are employees supposed to find *anything* on your intranet?

Corporate 60

Corporate Employee Web Tools 60

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. And what channels do they plan to use to achieve those goals?

Survey 82

Survey Corporate Communications Financial 82

Ethical Voices

JUNE 6, 2022

Marlene Neill: One of the interesting things that came out of our study is that difference between the top leader and the employees lower in the organization, when it came to evaluating the ethical leadership of the top communication leader in the organization. There are of course issues around confidentiality when it comes to that.

Ethics 52

Ethics Leadership Training Study 52

PR in High Definition

OCTOBER 27, 2022

Leaders are expected to serve the multiple stakeholders of employees, customers, partners, the community and the environment as well as the traditional model of shareholders. There are nuances and differences in attitudes, even within the technology sector. Employees love coming to work and competitors mimic and envy your success.

Leadership 71

Leadership Reputation Chemicals Privacy 71

Onclusive

APRIL 12, 2018

Kathy: The evolution of marketing teams has been extremely significant, and I definitely have to put a lot of effort into ‘keeping up.’ The increasing capability and focus now is on content generation, campaign management, lead generation/demand generation operations, marketing technology and customer experience.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Make the red carpet fun!

Case Study 131

Case Study Wireless Company Local 131

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all. What do you like least?

Employee 120

Employee Agency Meeting Strategy 120

Stern + Associates

SEPTEMBER 20, 2022

How do leaders create workplace cultures that inspire true inclusiveness and make all employees feel like they belong? for the sake of their organization, their employees, and their customers. By definition, the specifics of a crisis can’t be predicted. How can organizations turn everyday crises into opportunities?

Leadership 62

Leadership Crisis Management Crisis Financial 62

Communications Conversations

OCTOBER 25, 2016

Employee reviews. It’s a place to showcase your company culture to the world with real-life language from your existing and former employees. On the employee communications front, culture is a big piece of the puzzle. And, we’re writing about it in an attempt to align and motivate employees.

Communications 60

Communications Employee Survey Internal 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances.

Local 36

Local Government Banking Policies 36

Maxim Behar

JANUARY 17, 2024

There are professions that, by definition, should be continued by the next generation - lawyers, doctors, and many others. You can be the most disciplined employee and at the same time nothing useful comes out of your "disciplined" work. It's very personal and very individual.

Survey 64

Survey Study Course Financial 64

Doctor Spin

FEBRUARY 22, 2024

Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” Driving Employee Engagement. link] Most organisations have employees. link] 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. For each order, employees nicely wrap up the product and write a personally addressed thank-you note.

Consumer 243

Consumer Brand Branding How To 243

PR in High Definition

MAY 24, 2023

Those who are responsible for sales, by definition, have a huge impact on any business’s success. Fundamentally, all your employees must buy into your company’s ethos and what it is trying to achieve. However, this goes beyond revenue generation.

Reputation 62

Reputation Measurement Leadership Examples 62

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. The Daily Telegraph has the full story.

Ethics 62

Ethics Google Banking Radio 62

Sword and the Script

MARCH 11, 2017

There’s nothing inherently wrong with such a perspective, but it ignores the influence of technology. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 68

Tools Marketing Advertising Advertising 68

PR in High Definition

NOVEMBER 30, 2023

It could be a new piece of technology that we’ve read about in the news, a new way of working that we’ve learnt from a podcast or a new way of thinking we’ve learnt from our friends. Here’s wishing all our clients, employees and colleagues in the comms industry a good reprieve from the year that was and happy planning for the New Year!

Exercises 71

Exercises Employee Energy Communications 71

PR in High Definition

APRIL 26, 2021

Recently, a handful of employees from Goldman Sachs came forward to reveal that they were working a shocking 90-hour week. Disgruntled employees have the power to damage a company’s reputation in a matter of minutes. The employees at Goldman Sachs seemingly had no other option than to take this internal issue external.

Internal 62

Internal International Communications How To 62

PR in High Definition

APRIL 27, 2023

For months, the world and his wife has weighed in with views, concerns and predictions around the technology. This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. Generative AI, and more specifically ChatGPT, has dominated headlines since late last year.

Case Study 62

Case Study Media Training Reputation Training 62

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris.

Media 108

Media SEO Analytics Analysis 108

PR in High Definition

MAY 26, 2020

Another social site in the headlines this month is Twitter after CEO Jack Dorsey announced that all employees could work from home forever. CityAM has a write up of the new service, currently on trial via Taster, the online platform the BBC uses to test new technologies. Read more about it on Reuters. Ofcom says yes!

Google 62

Google Privacy Conference Facebook 62