PR in High Definition

MAY 24, 2023

Those who are responsible for sales, by definition, have a huge impact on any business’s success. Fundamentally, all your employees must buy into your company’s ethos and what it is trying to achieve. Measuring A Strong Sales Reputation Revenue is a good measurement of many business outcomes, and reputation is no exception.

Reputation 62

Reputation Measurement Leadership Examples 62

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 2) SocialChorus adds new employee comms products.

Industry 85

Industry Media Technology Employee 85

Beyond PR

SEPTEMBER 12, 2016

Its full definition describes it as, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. But what is branding, exactly? Identify problem areas.

Measurement 40

Measurement Reputation Brand Branding 40

Cision

MARCH 17, 2016

In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication. Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all. What do you like least?

Employee 120

Employee Agency Meeting Strategy 120

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Make the red carpet fun!

Case Study 131

Case Study Wireless Company Local 131

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. This often happens when there are big launches or significant technological advancements.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Because these external award announcements have an effect on employees!

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris.

Media 105

Media SEO Analytics Analysis 105

Waxing UnLyrical

MAY 15, 2018

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same.

Survey 74

Survey Industry Communications Corporate 74

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

PR in High Definition

OCTOBER 28, 2021

The company blamed an internal technical issue , that on top of affecting the functioning of Facebook’s platforms, resulted in issues with internal employees’ work passes and email. Facebook introduced new measures which attempt to push teens away from harmful content.

System 62

System Social Media Policies Google 62

Ethical Voices

AUGUST 22, 2022

If your audience hasn’t seen it, one thing I think is so amazing to watch to really realize what’s going on in the moment in time that we are in today and the ethical challenge that we’re all facing, is a tremendous documentary called The Social Dilemma that was created by the Center for Humane Technology.

Ethics 75

Ethics Communications Agency Technology 75

PR in High Definition

JULY 31, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover.

Reputation 62

Reputation Employee Film Internal 62

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Read more: Habits, Capabilities and Peer Reviews of the Modern CMO. 2) The marketing budget as a percentage of revenue.

Survey 103

Survey Marketing B2B Content Marketing 103

PR in High Definition

AUGUST 30, 2017

For example, if you’ve posted a piece of content on LinkedIn to your company page, the author has posted it too and it’s been shared by employees and in groups, it may also be worth doing some additional paid social media spend. Make sure you use a trackable link to measure impact on the website and see what people do once they land there.

How To 48

How To Media LinkedIn Retail 48

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

David PR Group

FEBRUARY 18, 2016

Brian Solis: I definitely see it as an evolution. If a business owner, or even an employee, wants to improve the customer experience, how do they begin? Any employee or manager can address the customer experience by looking within their domain, whether it is sales, marketing, product development or front-line customer service.

Employee 40

Employee Measurement Meeting Customer Service 40

Communications Conversations

MAY 1, 2015

He wanted to try this new technology on for size. He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption. How do you find a balance?

Social Media 60

Social Media Media Twitter Insurance 60

PR in High Definition

JANUARY 23, 2020

This means that reputations are largely built by the experiences and interactions we hear from others – customers, partners, media, employees, candidates… even the ‘robots’ like Google and Alexa. How do they measure what your workforce thinks of you as an organisation? How they want to be seen as an employer? Leadership team.

Reputation 48

Reputation Handbook Exercises Groups 48

Prohibition

JANUARY 17, 2022

Most definitions of a crisis include three elements: (a) a threat to the organisation, (b) the element of surprise, and (c) a limited decision time. While some fear new technology and its influence on the world of PR, others embrace it. Why is Crisis Management so Important to an Organisation. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day. What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. We are seeing this as a growing emphasis with many professionals when looking at future colleagues and employees.

Social Media 69

Social Media Media Resources Education 69

Norton's Notes

NOVEMBER 22, 2016

However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. Blogging by definition is a regularly updated web page either personal or on a specific topic, often expressed in an informal one on one style.

Blogging 28

Blogging Marketing Web Twitter 28

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

Panel discussion at the 2022 Paine Publishing Summit on the Future of Communications Measurement: Katie Paine, Rob Key, Jamin Spitzer, Mark Stouse, and Michael Ziviani. So we made attribution the major theme of this year’s Summit on the Future of Communications Measurement. Here’s a taste of their talk. That is modeled and defensible.

Analytics 40

Analytics Crisis Data Measurement 40

Sword and the Script

MARCH 1, 2022

That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Meltwater has its eyes on adjacent markets.

Software 118

Software Case Study Advertising Advertising 118

PR in High Definition

SEPTEMBER 27, 2021

It’s definitely a minefield, and when it’s as easy as typing out a Tweet or a blog post and posting it at the click of a button for everyone to see instantly and comment on, it can be challenging to maintain a strong, consistent reputation. Think about the recent BrewDog employee backlash scandal , for example. It can’t be measured.

Reputation 62

Reputation Employee Crisis Crisis Management 62

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results? 2% said “personal safety and security issues.”.

Survey 90

Survey Journalism Study Pitching 90

PR in High Definition

JULY 28, 2022

Influencing the opinions of customers, partners and even the company’s own employees. Now I am by no means suggesting that there isn’t an ROI on comms, it is just notoriously difficult to measure. If your employees sing your praises, it will be easier for others to join in the tune. So how do you change these opinions?

Analytics 62

Analytics Reputation Employee Google 62

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability. What do they do?

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. We all want to be part of something. 1) Digital is killing creativity in marketing.

Creativity 76

Creativity Study Survey Advertising 76

PR in High Definition

SEPTEMBER 7, 2017

Replied the technology company. Another good tool to use is Everyone Social , where admins can collate content for employees, who can then choose what to post and can also personalise it for their network. Shouted the PR executive. We’ve got a great piece of coverage in a leading national newspaper reaching one million readers!”.

LinkedIn 59

LinkedIn Google SEO Employee 59

PR in High Definition

MARCH 23, 2017

Replied the technology company. Another good tool to use is Everyone Social , where admins can collate content for employees, who can then choose what to post and can also personalise it for their network. Shouted the PR executive. We’ve got a great piece of coverage in a leading national newspaper reaching one million readers!”.

LinkedIn 59

LinkedIn Google SEO Employee 59

Communications Conversations

OCTOBER 25, 2018

It’s now almost always a given that if my businesses want to put something up on social, it most definitely needs funding. By streamlining manual processes brands free up resources and employee’s time that can be put towards other tasks. The days of measuring success by Likes, Comments and Shares is long gone.

Social Media 89

Social Media Trends Media Instagram 89

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Choose workflow experiments.

How To 60

How To Software System Employee 60