Deirdre Breakenridge

FEBRUARY 26, 2018

Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships. It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild.

Brand 256

Brand Branding Social Media Employee 256

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is technology being used in public relations? What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. 70% said “improving employee retention and engagement.”. Stimulating creativity. “37%

Survey 81

Survey Corporate Communications Financial 81

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. Kathy: The evolution of marketing teams has been extremely significant, and I definitely have to put a lot of effort into ‘keeping up.’

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Lobbying Internal Communications (IC) “Strengthening internal communication through various methods, including face-to-face communication, can improve employee engagement and build trust between management and employees.” Driving Employee Engagement.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Deals are taking longer to complete too. Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

PR in High Definition

MARCH 27, 2024

It’s going to be difficult to embed cybersecurity across a business if there’s a lack of internal comms, and absolutely zero external comms plans in place. Bridging the internal comms gap Improving comms in cybersecurity starts internally, by bridging the comms gap. Live and breathe it; you never know when you’ll need it.

Crisis 71

Crisis Internal International Crisis Communications 71

PR in High Definition

OCTOBER 27, 2022

Leaders are expected to serve the multiple stakeholders of employees, customers, partners, the community and the environment as well as the traditional model of shareholders. There are nuances and differences in attitudes, even within the technology sector. Employees love coming to work and competitors mimic and envy your success.

Leadership 71

Leadership Reputation Chemicals Privacy 71

PR in High Definition

JANUARY 31, 2023

Although the technology and application aren’t firmly established and people are slow on the uptake, we can already see some of the ways that it could revolutionise the world, especially for our ability to communicate with one another. There’s no denying that the potential is enormous. The possibilities this opens up are immense.

Communications 62

Communications Technology Employee Meeting 62

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). 2) SocialChorus adds new employee comms products.

Industry 86

Industry Media Technology Employee 86

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

Communications Conversations

JANUARY 5, 2016

My internal and employee comms friends aren’t going to like this post. You know, those vast wastelands of information that are supposed to serve as a key employee communications channel? From org charts to employee announcements to communications templates. But, we fail on the technology side. Not one bit.

Corporate 60

Corporate Employee Web Tools 60

Communications Conversations

OCTOBER 25, 2016

Employee reviews. It’s a place to showcase your company culture to the world with real-life language from your existing and former employees. On the employee communications front, culture is a big piece of the puzzle. And, we’re writing about it in an attempt to align and motivate employees.

Communications 60

Communications Employee Survey Internal 60

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. Quick access to internal subject matter experts. Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

PR in High Definition

APRIL 27, 2023

For months, the world and his wife has weighed in with views, concerns and predictions around the technology. This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. Generative AI, and more specifically ChatGPT, has dominated headlines since late last year.

Case Study 62

Case Study Media Training Reputation Training 62

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances.

Local 36

Local Government Banking Policies 36

Cision

MAY 18, 2016

We are winning more and more international clients, and our presence in other countries grows rapidly. It definitely has. Using digital technologies as one of our resources, it is also easier and more efficient for our team to analyze and predict market tendencies, run highly precise search and track competitors’ activities. .

Corporate 159

Corporate Groups Local Enterprise 159

PR in High Definition

OCTOBER 28, 2021

The company blamed an internal technical issue , that on top of affecting the functioning of Facebook’s platforms, resulted in issues with internal employees’ work passes and email. One thing almost nobody missed was that Facebook, WhatsApp and Instagram experienced an outage that lasted almost six hours.

System 62

System Social Media Policies Google 62

Ethical Voices

APRIL 3, 2023

It was really striking the balance between protecting the information that I had to share with the board, and knowing when and how I must trust and keep and safeguard confidences both internally and externally, while really trying to foster our transparent culture with my team. I definitely don’t do it in a vacuum.

Ethics 78

Ethics Privacy Data Financial 78

PR in High Definition

JULY 31, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. How has eBay responded so far? Where was the CEO in all this?

Reputation 62

Reputation Employee Film Internal 62

Shift Communications

AUGUST 18, 2015

My accounts ran the gamut from consumer to consumer technology to business-to-business (B2B). During my two years with the company, I started to realize that I definitely felt partial towards my B2B accounts. A happy employee is a generally a more productive and engaged one. And by “probably” I mean “definitely.”.

Groups 60

Groups B2B Employee Policies 60

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees. In public relations, we call this: Internal Communications (IC) ( blog posts ) Sometimes, things go wrong. This often happens when there are big launches or significant technological advancements.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Barokas

NOVEMBER 28, 2017

So, let’s take a look at the top PR fails this year and what their internal PR tactic was for handling the situation – I think we all know where this is going to start…. They lost customers, lost employees, and angered their investors – the fall out for the rideshare startup was bad. PR Fail Level: Blame the victim.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders.

Ethics 75

Ethics Communications Agency Technology 75

Communications Conversations

MAY 1, 2015

He wanted to try this new technology on for size. He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption. How do you find a balance?

Social Media 60

Social Media Media Twitter Insurance 60

Communications Conversations

JULY 19, 2018

I think my biggest win at Toro so far – and definitely a career highlight – was presenting to the Board of Directors about the shift to digital (literally the title of my slide deck) during the annual strategy meeting earlier this year. What’s a fax machine? And what should brands have their eyes on as we head into 2019?

Social Media 60

Social Media Media B2B Content Marketing 60

PR in High Definition

NOVEMBER 27, 2018

The media can still be held accountable for defamation but on social media forums, any user is free to say as they wish (to a certain extent) and it’s not just public opinions, but also those of your current and former employees on sites like Glassdoor. You need to take an honest look at your company. You don’t want to make TSB ’s mistake.

Reputation 48

Reputation How To Google Employee 48

Karen Freberg

AUGUST 21, 2018

I think this is a good starting point to consider, but like technology and all things happening in society, we got to evolve and adapt to make way for the next generation of audiences. We just can focus on the offline ecosystem of business practices – we have to look at the whole customer, or in this case, employee journey.

Leadership 40

Leadership Social Media Corporate Conference 40

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. iSentia named Rainer Rhedey as its new chief technology officer.

Software 119

Software Case Study Advertising Advertising 119

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

The Hoffman Agency

NOVEMBER 21, 2023

Behind every cutting-edge technology company are humans — and human stories. Other areas of focus included the need for a collaborative rather than transactional approach, and for robust internal processes that allow transformation to take root. “We are definitely short of talent,” said Khoo Kah Leng of Applied Materials.

Brand 36

Brand Branding System Technology 36

Doctor Spin

MARCH 19, 2023

It is the art of communicating with stakeholders, such as customers, employees, investors, media, and the public, to build and maintain a good relationship. How To Define Public Relations Someone once tried to count the number of actual definitions of public relations, but they allegedly gave up after finding over 2,000+ different versions.

Measurement 52

Measurement Communications Wikipedia Social Media 52

MaccaPR

JANUARY 4, 2018

That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms. And if you REALLY want to be adored – and I mean be in the top 10 percent of all-time awesome clients – the best way is to be our agency’s advocates with senior leadership, other partners and definitely with procurement.”.

Agency 0

Agency Advertising Advertising Leadership 0

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. We all want to be part of something. 1) Digital is killing creativity in marketing.

Creativity 77

Creativity Study Survey Advertising 77

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

PR in High Definition

JANUARY 8, 2018

But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers. Internal culture is becoming part of a brand’s identity. The build-up of mistrust. It could be their ending.

Privacy 82

Privacy Brand Branding YouTube 82