Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. 3) Earned media improves advertising effectiveness. Be smart about it. emphasis added].

Study 144

Study Media Relations Media Measurement 144

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Welcome back, Chris. .

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%).

Survey 104

Survey Marketing B2B Content Marketing 104

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. What I Got Right.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. What I Got Right.

Technology 20

Technology Writing Government Corporate 20

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. It cites two major problems marketers must address when considering targeted advertising.

Advertising 138

Advertising Advertising Privacy Apparel 138

Ethical Voices

AUGUST 22, 2022

If your audience hasn’t seen it, one thing I think is so amazing to watch to really realize what’s going on in the moment in time that we are in today and the ethical challenge that we’re all facing, is a tremendous documentary called The Social Dilemma that was created by the Center for Humane Technology.

Ethics 76

Ethics Communications Agency Technology 76

PR in High Definition

AUGUST 30, 2017

For example, if you’ve posted a piece of content on LinkedIn to your company page, the author has posted it too and it’s been shared by employees and in groups, it may also be worth doing some additional paid social media spend. The technology collects ‘intent’ data from the past 90 days, which enables the identification of the right targets.

How To 48

How To Media LinkedIn Retail 48

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Handling a crisis in AI. Don’t blame the machine!

Ethics 67

Ethics Crisis System Training 67

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 126

Software Case Study Advertising Advertising 126

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. We all want to be part of something.

Creativity 77

Creativity Study Survey Advertising 77

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. It makes our employees work three times as hard for this client. That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms.

Agency 0

Agency Advertising Advertising Leadership 0

PR in High Definition

MAY 26, 2020

However, with the news that some of the technology giants will be working from home until Christmas, it’s fair to say that it’ll be at least Q4 before we see a return to anything resembling what we’d usually call normal. Planning from the End.

Communications 118

Communications How To Construction Employee 118

Communications Conversations

MAY 3, 2017

But it can sometimes hinder innovation and creativity, and it definitely creates time and work. It definitely takes time, though. The regulations can’t keep pace with the technology, so it leaves a lot of room for interpretation. How do you see brands adopting this new technology in coming months/year?

Healthcare 114

Healthcare SMB Social Media Meeting 114

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. You could say something like, "That outfit is unique and it definitely makes a statement.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

MARCH 20, 2018

While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.

Industry 74

Industry Marketing Enterprise Mobile 74

Shift Communications

JANUARY 16, 2018

My name is Christopher Penn, vice president of marketing technology here at SHIFT Communications and today we’re talking about marketing life after Facebook. The most logical source of this, of course for many companies, is your employees, but it’s not just employees. [00:05:26] Do a poll of your employees.

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

APRIL 27, 2019

The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher. In B2B technology businesses, I encourage clients to define a project – a study, white paper, or webinar to test the waters.

Survey 96

Survey Journalism Study Pitching 96

PR in High Definition

MAY 26, 2020

However, with the news that some of the technology giants will be working from home until Christmas, it’s fair to say that it’ll be at least Q4 before we see a return to anything resembling what we’d usually call normal. Planning from the End.

Communications 48

Communications How To Construction Employee 48

David PR Group

JULY 28, 2015

He frowned as we upped the count to likely north of 50, when considering the camera-phone-bearing customers and employees. We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices falls, and they become easy to monitor with web-based technology.

Reputation 40

Reputation Viral Privacy Retail 40

Communications Conversations

OCTOBER 25, 2018

It’s now almost always a given that if my businesses want to put something up on social, it most definitely needs funding. By streamlining manual processes brands free up resources and employee’s time that can be put towards other tasks. C-Suite Buy-in.

Social Media 89

Social Media Trends Media Instagram 89

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. What’s ahead: Map your PR team workflow. It takes time.

How To 60

How To Software System Employee 60

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Cision

MAY 14, 2015

Instead, we are seeing a shift of social networks becoming an extension of advertising networks. There is a definite trend towards podcasting, video integration and live video streaming. It’s been a really fun way to test how to create wide distribution without advertising and it’s working…really, really well.

Social Media 120

Social Media Advertising Advertising Healthcare 120

NewsWhip

MAY 27, 2021

Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. Gannett furloughed from all over, but for example, Gannett furloughed employees, I think, at over 100 newspapers? My second would be technology.

Healthcare 78

Healthcare Storytelling Communications Local 78