The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling. Journalists and influencers seek not just engaging stories but those underpinned by credible data.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56

5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. Data and Statistics. Companies in the robotics industry will always get questions about data and statistics.

Company 88

Company Strategy Publicity Real Estate 88

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Data and research. PR people should never let good data go to waste. There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Data visualizations. Just because you don’t have a full report doesn’t mean the data is useless.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Here's why.

Case Study 130

Case Study Study Writing How To 130

Cision

JANUARY 16, 2017

One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. Not many businesses can do that with their data.

Data 120

Data How To Retail Ethics 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. And it’s free.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. And it’s free.

Data 120

Data Tools Google Examples 120

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Systems you may be asked about: market research, previous campaign performance data. What systems might you be asked about, and why? Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Buzzstream

MAY 9, 2018

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

Data 120

Data SEO Groups Pitching 120

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Use data where appropriate, but don’t throw it in without a reason. Data has shown that 41.5% of proposals see higher engagement from visuals such as infographics and original images. . Use data, but use it well. What are their hot buttons? Their backgrounds? Make it look appealing. Offer examples and stories.

Case Study 304

Case Study Infographics Data Energy 304

5W PR

APRIL 18, 2024

Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion. The post Navigating the Media Landscape: A B2B Tech PR Blueprint appeared first on Public Relations Blog | 5W PR Agency | PR Firm. They crave a variety of engaging formats.

B2B 78

B2B Media LinkedIn Infographics 78

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Top marketing challenges.

Survey 176

Survey Marketing B2B Study 176

Burrelles Fresh Ideas

OCTOBER 17, 2023

These themes can vary from year to year but generally cover a wide range of cybersecurity issues, including online safety, data protection, and cybersecurity workforce development. As the significance of cybersecurity continues to grow, PR professionals have a unique opportunity to elevate public awareness and promote best practices.

Education 111

Education Employee Measurement Agency 111

5W PR

NOVEMBER 19, 2021

For this reason, PR professionals are converting their media publications into blogs and e-newsletters. Having too much content will weaken your fundamental points and sidetrack your reading public. White papers, webinars, infographics, and case studies are also widely used. Which Data Points to Track.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 2 Bots as an opportunity or threat to public discourse.

Communications 115

Communications Publicity Survey Newspapers 115

5W PR

NOVEMBER 11, 2019

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. Companies that relied on the interpretation of data and wisely employed it have performed extremely well. Mint’s discovery and sharing of its data propelled it as a go-to source for trends.

Data 68

Data Telecommunications Infographics Automotive 68

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Multimedia in PR Trends In 2024, your public relations strategy should incorporate various multimedia elements. AI will enable data to be tracked more easily in 2024.

Trends 105

Trends YouTube Video Social Media 105

5W PR

NOVEMBER 3, 2023

These devices sync seamlessly with smartphones, providing users with real-time data, goal tracking, and personalized insights. Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey.

Marketing 78

Marketing Infographics Content Marketing Data 78

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. Data-driven PR Data-driven PR uses analytics to guide PR strategies. Human-Centered or Authentic Approach 4.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

FEBRUARY 9, 2024

If you are launching a new brand or product, tailor your press release to resonate with journalists at industry trade publications, so always tie it back to what they find valuable and relevant. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications.

Examples 62

Examples Product Launch Data Report 62

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. Brands that can effectively leverage these platforms can access a global audience, share their messages, and actively engage in conversations that shape their reputation and public perception.

Viral 78

Viral Digital PR Storytelling Reputation 78

Presspage

FEBRUARY 26, 2024

In investor relations, it is a powerful mechanism to render complex data more digestible and captivating. It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike.

Corporate 78

Corporate Strategy Communications Storytelling 78

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

NOVEMBER 21, 2023

While it might seem a tad technical for some users, it offers advanced data capabilities, enabling real-time data processing, mathematical computations, and access to a wealth of information. Questmate Forms Questmate Forms is a boon for those creating infographics and forms. Engage in strategic chess games against ChatGPT.

Travel 78

Travel Hotels Infographics YouTube 78

Bad Pitch Blog

SEPTEMBER 2, 2014

And every public relations professional should love math and, more specifically, data. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy. It''s all thanks to insights mined from search queries and social data.

Data 96

Data Privacy Infographics Measurement 96

Flack's Revenge

APRIL 16, 2020

When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts. This can especially be a danger in the PR world, for obvious reasons. Check out this NY Times article , which explains how to counter Zoom bombing.

Infographics 315

Infographics Enterprise Pitching Meeting 315

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging. Data-driven insights Use analytics tools to gain insights into the company’s social media performance. Why is social media so attractive to consumers?

Social Media 88

Social Media Consumer Media Crisis Management 88

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Proprietary data is best because it is something no one else can access or recreate—especially AI. Link to media assets like graphs or charts and provide the data.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! You can track visitor behaviour, link clicks, measure conversion rates, and using this, you’re able to alter your content strategy based on real data.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

5W PR

MAY 17, 2022

For companies, that means it’s important to send any press releases or other public relations content to relevant and familiar publications and outlets. When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Solo PR Pro

MARCH 20, 2018

Public relations professionals must often challenge perception to ensure that internal bias does not erode intended communication efforts. This infographic from Raconteur courtesy of Visual Capitalist highlights 18 of the 188 cognitive biases that exist. You want to validate your perceptions with accurate data.

Publicity 61

Publicity Financial Infographics Examples 61

Buzzstream

FEBRUARY 1, 2024

Hannah Smith of Worderist stresses that “you can follow the template structure below, but if you’ve failed to uncover the most compelling stories from your data, you still won’t secure coverage. Jodie says: “Journalists love data, but sometimes it is not easy to come across. This piece would [quick recap]. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. This graph shows the rise of data in the past decade. Source: Patrick Cheesman Big Data The second trend that is deeply intertwined with the rise of AI, is the rise of big data. thought leadership.

Technology 115

Technology Big Data Video Data 115