Sword and the Script

AUGUST 9, 2014

A few weeks back, I was reminded of this when I read an infographic titled The Data Behind What Makes an Effective Sales Process. More and more data is pointing to the fact that prospects have nearly made up their mind about a buying decision before they talk to a sales person. Follow Up: The Business “Golden Hour”. The result?

Infographics 115

Infographics Marketing Content Marketing B2B 115

Axia PR

FEBRUARY 13, 2018

An infographic is a way to present information or data visually with an image. To begin, decide the information you want to include in your infographic, where it will live (e.g., Once the copy is ready, send it to a designer, or you can use a site like Canva or PicMonkey to create the infographic yourself.

Infographics 54

Infographics Social Media Media Data 54

PR 20/20

SEPTEMBER 29, 2015

In this infographic from Wishpond , I’ll show you 14 data-backed techniques for designing higher-converting landing pages. Fortunately, I’m good at research. So in the last few weeks I scoured the web looking for cases studies to give me some ideas to improve the design of my landing pages.

Infographics 40

Infographics Data Case Study Web 40

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities.

Infographics 72

Infographics Brand Branding Video 72

PR 20/20

JULY 14, 2015

Marketers love data, and with good reason. We’re able to back our recommendations and research with data-driven reasoning, proving our credibility. But, let’s face it: Data in isolation isn’t visually appealing. Enter infographics. Read on to learn how and why infographics can add value to your marketing efforts.

Infographics 40

Infographics Data Education Blogging 40

Solo PR Pro

MAY 10, 2016

Measurement has always been critical to PR professionals, but has grown more complex with the overabundance of data available to us. Xerago produced this infographic that can be used a quick and easy checklist to help you set up analytics for client campaigns. From Visually.

Infographics 40

Infographics Analytics Measurement Marketing 40

PR Breakfast Club

JANUARY 7, 2016

There was a time when simply creating and sharing an infographic would net you a ridiculous amount of attention. Those days are long gone because now everyone has figured out the importance of visual content and therefore infographics are used much more frequently. Here are some ways to step up your infographics.

Infographics 28

Infographics Digg Pinterest Facebook 28

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Surveys are the data gift that keep giving.

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Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JANUARY 16, 2017

One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. Not many businesses can do that with their data.

Data 120

Data How To Retail Ethics 120

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Data and research. PR people should never let good data go to waste. There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Data visualizations. Just because you don’t have a full report doesn’t mean the data is useless.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In perusing the data, I could see a reflection in many of the conclusions. The infographic strikes me as an accurate profile or buyer persona of dads who are active on social media.

Infographics 60

Infographics Social Media Media Survey 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Systems you may be asked about: market research, previous campaign performance data. What systems might you be asked about, and why? Earned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Remote PR Jobs

MARCH 27, 2024

Harness the Power of Data Visualization Enhance the credibility of your case study by incorporating hard data and statistics. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured.

Case Study 130

Case Study Study Writing How To 130

Buzzstream

MAY 9, 2018

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

Data 120

Data SEO Groups Pitching 120

Deirdre Breakenridge

DECEMBER 29, 2021

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . You now have the data. Facebook’s demographic data allow you to use their knowledge to inform your PR and marketing choices and tailor the type of content you share in your posts, stories, and ads. 2023 is right around the corner. Build a community of loyal advocates.

Digital PR 264

Digital PR Marketing Infographics Video 264

Marketwired

MARCH 22, 2016

The data-driven world has significantly reshaped the way the communications industry works. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. Read the entire series here. .

Measurement 100

Measurement Data Creativity Viral 100

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Use data where appropriate, but don’t throw it in without a reason. Data has shown that 41.5% of proposals see higher engagement from visuals such as infographics and original images. . Use data, but use it well. What are their hot buttons? Their backgrounds? Make it look appealing. Offer examples and stories.

Case Study 304

Case Study Infographics Data Energy 304

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created. How Do You Like Them (Infographic) Apples? You can follow him on Twitter where he’s @leaderswest.

Infographics 77

Infographics Pinterest Case Study Facebook 77

5W PR

APRIL 18, 2024

Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion. Diverse content B2B buyers aren’t satisfied simply with lengthy white papers. They crave a variety of engaging formats. Include a variety of content types in the content strategy.

B2B 78

B2B Media LinkedIn Infographics 78

5W PR

NOVEMBER 11, 2019

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. Companies that relied on the interpretation of data and wisely employed it have performed extremely well. Mint’s discovery and sharing of its data propelled it as a go-to source for trends.

Data 68

Data Telecommunications Infographics Automotive 68

Newsfile

NOVEMBER 14, 2023

Adobe: Harnessing Data Power Adobe’s forecast of $221.8 Press release examples like the following effectively use data to paint a picture of consumer behavior during the holidays. Press release examples like the following effectively use data to paint a picture of consumer behavior during the holidays. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For our example, I’ll type in “data science.” In this case, BuzzStream found 399 pages worth of bloggers who write about data science.

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Resources Analysis Infographics Examples 103

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Which Data Points to Track. Measuring and Managing Data Points.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

DECEMBER 17, 2016

However, a darker side of measurement is emerging with a glut of spam and erroneous data. Amid the epidemic of fake news, the industry can ill afford a controversy that calls into question the veracity of data. Too Focused: When Data and Tools Paralyze Sales. 3) More tools to Measure, but Less Trust in Data.

Analytics 60

Analytics Data Report Measurement 60

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Proprietary data is best because it is something no one else can access or recreate—especially AI. Link to media assets like graphs or charts and provide the data.

Google 71

Google Infographics Pitching Resources 71

Flack's Revenge

APRIL 16, 2020

When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts. This can especially be a danger in the PR world, for obvious reasons. Check out this NY Times article , which explains how to counter Zoom bombing.

Infographics 315

Infographics Enterprise Pitching Meeting 315

5W PR

NOVEMBER 3, 2023

These devices sync seamlessly with smartphones, providing users with real-time data, goal tracking, and personalized insights. Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey.

Marketing 78

Marketing Infographics Content Marketing Data 78

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

Survey 173

Survey Marketing B2B Study 173

The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling. Journalists and influencers seek not just engaging stories but those underpinned by credible data.

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LinkedIn Publicity SEO Storytelling 59

Buzzstream

FEBRUARY 9, 2024

It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. Data-driven press releases are a great way to establish your brand as an industry thought leader. How do you know what warrants a key takeaway?

Examples 62

Examples Product Launch Data Report 62

Bad Pitch Blog

SEPTEMBER 2, 2014

And every public relations professional should love math and, more specifically, data. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy. It''s all thanks to insights mined from search queries and social data. Here are just three reasons.

Data 96

Data Privacy Infographics Measurement 96

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. ROI: Financial return compared to PR costs.

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Trends YouTube Video Social Media 105