Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Agility PR Solutions

APRIL 3, 2024

Data quality is an Achilles heel for virtually every industry, and a common problem is outdated data stacks, especially now since AI programs pull from this data, making insights from good data easier to incorporate, but creating chaos when data is of poor quality.

Healthcare 91

Healthcare Data Report Industry 91

Agility PR Solutions

APRIL 16, 2024

Many brands and businesses are putting all their eggs in the AI-mastery basket, thinking once their skillsets are firmed up and data quality and productivity improve, then all the promises of AI will be revealed and everything else will fall into place.

Data 96

Data Technology Brand Branding 96

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Director, Global Public Relations. Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing.

Data 370

Data Advertising Advertising Corporate 370

Agility PR Solutions

FEBRUARY 12, 2024

In today’s digitized business operations, data security is an important aspect of running a successful business. Additionally, it’s very damaging to a business’s reputation if it’s revealed to the public. The cost of choosing to skimp on extra security poses significant financial risks.

Data 166

Data Financial Reputation Publicity 166

Agility PR Solutions

MARCH 13, 2024

Location intelligence involves visualizing and analyzing geospatial data. Marketers and business owners use this technology […] The post 7 ways to leverage geocoding for targeted public relations: A strategic approach appeared first on Agility PR Solutions.

Publicity 189

Publicity Technology Data Marketing 189

Onclusive

APRIL 2, 2020

Director, Global Public Relations, Sophos. Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives. The post [Webinar] Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Clarissa Horowitz. VP of Marketing, BitGo. Sara Eberle.

Data 370

Data Corporate Communications Marketing 370

5W PR

MARCH 15, 2024

In the world of ones and zeros, data is the true crown jewel, and cyber security is an ever-evolving field protecting it from threats. That’s where public relations helps, armed with a slick toolkit of words to construct bridges of trust amid this unrelenting storm. Companies should break it down for them.

Publicity 146

Publicity Construction Data Crisis Communications 146

5W PR

MAY 10, 2021

Public relations (PR) is ideally about how you manage and disseminate data between point X and the public. Public relation professionals utilize data and facts to influence public perception about an individual, company, or brand. Some of the reasons why data is essential in public relations include : ?

Data 88

Data Publicity Analysis Measurement 88

Onclusive

SEPTEMBER 25, 2020

Understanding critical public conversations is key to building purpose-driven communication programs. Going beyond coverage to how we can develop and an outside-in perspective using thoughtful narratives, data and insights, and bold actions, PR professionals can reshape the company’s dialogue and relationship with the external world.

Publicity 370

Publicity Measurement Data Employee 370

Axia PR

MAY 1, 2022

May 2022 – Use Data Decisions for Your PR. Strategic corporate communications teams are leveraging insights gained from big data to evolve their strategies and cut through the noise to reach their audience more effectively than ever. Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy.

Big Data 118

Big Data Data Publicity Corporate 118

Agility PR Solutions

DECEMBER 22, 2022

Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood.

Data 154

Data Report Enterprise Software 154

Prowly

FEBRUARY 13, 2024

While “spray and pray” tactics persist, savvy public relations experts recognize that mass, impersonal emails are largely ineffective. Moreover, with the diminishing number of journalists and […] The post How to Improve Your Pitching Strategy Using Email Performance Data appeared first on Prowly Blog.

Data 104

Data Pitching Strategy How To 104

The Resolution Blog

JULY 16, 2020

Public Relations professionals excel in storytelling. PR has a reputation for not using data as well as other marketing disciplines. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast.

Storytelling 156

Storytelling Data Interviews Reputation 156

Agility PR Solutions

FEBRUARY 16, 2023

When it comes to maximizing the efficiency of data, brands and businesses are facing a perfect storm of cost, complexity, and talent when it comes to supporting critical analytics and AI initiatives, new research from consulting firm Boston Consulting Group (BCG) reveals.

Data 159

Data Analytics Groups Report 159

Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

Analytics 78

Analytics Data Ethics Privacy 78

5W PR

JULY 5, 2023

Data is now a crucial factor in decision-making and innovation across various industries. However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics?

Big Data 78

Big Data Analytics Data Analysis 78

Agility PR Solutions

APRIL 1, 2024

A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. These play a vital […] The post Components of a marketing data pipeline—and 7 reasons why you need one appeared first on Agility PR Solutions.

Data 106

Data Marketing Tools Publicity 106

Agility PR Solutions

OCTOBER 23, 2023

The business world has a big problem—bad data is wreaking havoc on operations, and as AI gets more deeply ingrained, the risks are mounting exponentially. Problems with bad data are already taking their toll on the bottom line, and in more ways than one, reveals new research from data observability firm Revefi.

Data 106

Data Survey Marketing Publicity 106

Agility PR Solutions

AUGUST 13, 2023

In this data-fueled landscape, an arsenal of potent tools is within reach of business owners and project managers. One such tool is the power of data, ready to be harnessed to create compelling narratives and elevate public relations returns.

Storytelling 145

Storytelling Data How To Tools 145

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. By using data-driven measurement consistently, you’ll be able to point to impacts that your team has had on business goals, and demonstrate indispensable value. At the onset, that question seems daunting.

Measurement 195

Measurement Data Reputation Storytelling 195

NewsWhip

DECEMBER 17, 2021

While dancing ability is important to get you to the final, it ultimately comes down to a public vote. For those new to NewsWhip Spike, to help you understand this breakdown — public engagement data in this article is defined as the total number of Facebook Interactions + Twitter Influencer Shares that an article receives.

Data 78

Data Publicity Brand Branding 78

Onclusive

MAY 4, 2020

The role of public relations is to positively place a brand into news stories. They need to understand data: how to organize it, how to read it, how to interpret it. Here are two practical examples of using real-time data to react and pivot to media trends. This is where the eyeballs are — this is where the attention is.

Crisis 464

Crisis Publicity Exercises Trends 464

HMA Public Relations

SEPTEMBER 12, 2023

Are you leveraging data to tell your story? Discover how data-driven stories can help businesses stand out and connect with the public in powerful ways in this post from Justin Liggin.

Data 78

Data Storytelling Publicity 78

Agility PR Solutions

MARCH 24, 2024

They share their personal details, payment information, and other sensitive data during the transaction, thinking their data is safeguarded. However, research suggests that 1 of every 100 accounts involved in an online store experience a data breach.

Data 101

Data Crisis Brand Branding 101

PRSay

JULY 10, 2018

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. In fact, the explosive growth of data science, which employs algorithms and scientific methods to extract insights from data, may be part of the problem.

Ethics 231

Ethics Data Privacy Policies 231

Agility PR Solutions

JANUARY 30, 2024

Have you ever been at a meeting when one of your team has presented a report on your website that seems to be nothing but data? Wouldn’t it be great if there was a way of visualizing that data […] The post How heat mapping boosts data visualization: A 2024 guide for marketers appeared first on Agility PR Solutions.

Data 106

Data Marketing Meeting Report 106

Agility PR Solutions

JANUARY 9, 2024

eCommerce also provides valuable data that helps in public relations. It allows us to understand customer behavior […] The post eCommerce and public relations: Navigating the digital landscape appeared first on Agility PR Solutions.

Publicity 101

Publicity Reputation Data Tools 101

Axia PR

MARCH 23, 2021

Use data to prove the effectiveness of your public relations work. Traditionally, some people believe it’s difficult to prove how successful a PR campaign is due to a lack of hard data showing how well the campaign worked. Data gathered from a PR campaign is vital to any public relations plan.

Data 62

Data Publicity Measurement Company 62

Agility PR Solutions

JUNE 6, 2021

Your public relations department is responsible for getting your name out to the community and letting consumers know about your products or services. Data analysis can help them with this task by focusing on the right potential clients to reach […].

Data 121

Data Analysis Community Consumer 121

Wadds Inc.

FEBRUARY 1, 2024

One of its biggest scandals in the public relations business is why women leave the industry mid-career and don’t progress into senior roles. The report is the first published analysis by the Office for National Statistics of Census 2021 data related to public relations practitioners. Here’s the issue.

Publicity 98

Publicity Analysis Mobile Training 98

Agility PR Solutions

NOVEMBER 14, 2023

You need the right messaging, the right marketing channels, and the right data to generate the right leads. Data-driven strategies for lead generation will help you make informed decisions that […] The post 7 data-driven strategies for hyper-personalized lead generation appeared first on Agility PR Solutions.

Data 106

Data Strategy Marketing Publicity 106

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Agility PR Solutions

APRIL 14, 2024

As dynamic as AI’s impact on business has been, the wunderkind tech can only perform as well as the available data will allow—and this is the pain point companies are facing at this stage of the AI game.

Data 96

Data Consumer Brand Branding 96

Wadds Inc.

MARCH 15, 2023

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. Is the public relations industry good at proving its value? Apparently not, as “fewer than 10 per cent of public relations programmes can quantify a return on investment.”

Technology 98

Technology Data Analysis Internal 98

Axia PR

JANUARY 2, 2018

Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming. Which analytics matter most in PR?

Analytics 95

Analytics Data Publicity Software 95