Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. AI will enable data to be tracked more easily in 2024.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach.

Video 149

Video Case Study Agriculture B2B 149

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ).

Creativity 78

Creativity Study Survey Advertising 78

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. This graph shows the rise of data in the past decade. Source: Patrick Cheesman Big Data The second trend that is deeply intertwined with the rise of AI, is the rise of big data. thought leadership.

Technology 115

Technology Big Data Video Data 115

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Deirdre Breakenridge

MARCH 23, 2016

Earned (publications like The New York Times). Visuals (photos, infographics, etc.). With X data, we are going to focus on Y. Compare that with digital advertising, in which.02% She currently contributes content to a number of industry-leading publications and is the co-editor of the AirPR Blog. Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

PR Breakfast Club

JULY 6, 2015

Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate. Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media .

Data 28

Data Pinterest Social Media Big Data 28

Onclusive

MAY 10, 2018

A lot happens in six months and I want to make sure I always send thank-you notes and get a copy of the publication.” There is no doubt that PR now requires an increased awareness of technology and the ability to filter hundreds if not thousands of data points on a weekly basis. Turn up those skills. 3–Visual Storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Proprietary data is best because it is something no one else can access or recreate—especially AI. Link to media assets like graphs or charts and provide the data.

Google 71

Google Infographics Pitching Resources 71

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so. Examples of this include: Maps.

Digital PR 62

Digital PR Analysis B2C Examples 62

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. Creative PR 2.0

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

FEBRUARY 1, 2024

Hannah Smith of Worderist stresses that “you can follow the template structure below, but if you’ve failed to uncover the most compelling stories from your data, you still won’t secure coverage. Jodie says: “Journalists love data, but sometimes it is not easy to come across. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) Ahrefs integrates with Buzzstream in the prospecting and reporting phase, allowing you to pull in metrics like Domain Rating, Traffic Value, and position data. PRs can use this data to capitalize on trending topics and sometimes even newsjacking.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) Ahrefs integrates with Buzzstream in the prospecting and reporting phase, allowing you to pull in metrics like Domain Rating, Traffic Value, and position data. PRs can use this data to capitalize on trending topics and sometimes even newsjacking.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. For those looking for cost-effective solutions when it comes to doing public relations on a budget — we got you covered!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

SEPTEMBER 10, 2020

Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist. If you use any of the major marketing automation tools, you can gather your own data with a little analysis. Webinars draw the most interaction by far, according to respondents.

B2B 114

B2B Consumer Marketing Survey 114

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. The former applies to influencer relations, native advertising, and product placements. Third-party content is our evidence in a very public and often very vocal hearing.

Media 120

Media Content Marketing Infographics Fashion 120

Presspage

NOVEMBER 6, 2017

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons.

Measurement 97

Measurement Comparison Advertising Advertising 97

Cision

OCTOBER 26, 2016

Former White House CIO Theresa Payton addressed the Internet of Things and how today’s hyper-connectivity to the internet means that a data breach is inevitable. The best way to handle a data breach as a PR professional? The best way to handle a data breach as a PR professional? Cision (@Cision) October 24, 2016.

Conference 120

Conference Internal International Data 120

Buzzstream

APRIL 10, 2019

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. Once you’ve got enough data on your audience, you should try to segment your targets by the type of messaging and value delivery that will most resonate with them.

How To 125

How To Data Community Groups 125

Sword and the Script

MARCH 19, 2018

The Data Story on the Hottest PR Trends. Thought leadership and the ability to communicate through effective stories – challenge, tension, climax and denouement – are classic elements in traditional public relations. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. 67% said thought leadership.

Survey 72

Survey Trends Communications Storytelling 72

The Proactive Report

DECEMBER 24, 2015

.” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too. Share data and insights. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

.” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too. Share data and insights. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

.” Digital PR gives you access to information sources and data that was not available before. Data mining. Analyzing the data. Digital PR practitioners must share data and work with other teams in the organization. You can benefit from their data too. Share data and insights. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. Instant data means less guesswork. Here are three takeaways from the panel.

Strategy 60

Strategy Communications Case Study Data 60

The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

Stephen Waddington

JANUARY 9, 2019

Marketing tech vendors are enabling organizations to match customer data with third-party data. Advertising and public relations help generate demand at the top of the funnel. That said, machine learning is already improving the efficiency of sales and marketing investments. Trust must be at the heart of any relationship.

B2B 60

B2B Report Case Study Infographics 60

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Graphic design! The Moz Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. In essence I wanted to know how they are using their most public face (their website) when marketing their brands.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

SEPTEMBER 14, 2019

That’s a verbatim comment by an editorial contact in a report by Fractl which found writers at top publications can receive anywhere from 100-500 [email] pitches per week. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.

Survey 77

Survey Media Relations Report Media 77

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Advertising is a distant third. 3) Multimedia boosts press release views. “A Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

PR Conversations

JULY 5, 2017

My friends know that I work in public relations. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. In this case, PR manager plans and runs advertising campaigns. What they frequently don’t know is what exactly I do every day. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 13, 2016

There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. 9) Draft a takeaway post for rapid publication. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60