Communications Conversations

FEBRUARY 6, 2019

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. So, when they released their annual report, I was quick to bookmark it for careful review at a later date. So, when they released their annual report, I was quick to bookmark it for careful review at a later date.

Report 76

Report Analysis Video Instagram 76

Stephen Waddington

JANUARY 4, 2021

Here are the headlines and links to 15 trend reports for 2021. Thanks to Daniel Eckler for scouring the internet and collating reports. Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff.

Trends 155

Trends Technology Television Banking 155

Wadds Inc.

DECEMBER 1, 2023

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. A Government report published by the Department of Education aims to quantify the impact of AI on the UK job market. These softer factors are hard to quantify.

Publicity 52

Publicity Insurance Insurance Education 52

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Marketers report significantly higher engagement with Messenger as compared to email. If a portion of your customer bases uses Messenger and you have the budget, a Messenger test could be well worth it. Customer service and customer sentiment . Never let requests for help or complaints go unanswered.

B2B 344

B2B Facebook LinkedIn Small Business 344

The Proactive Report

FEBRUARY 17, 2023

How to build brand affinity and trust To build brand affinity and trust, companies must focus on creating meaningful experiences for their customers. This can be achieved by providing high-quality products and services, delivering exceptional customer service, and engaging with customers through meaningful and relevant content.

Brand 130

Brand Branding Ethics Engineering 130

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. >>> Shameless plug: I’ll be presenting a session, along with Ned Lundquist, at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter.

Media Relations 159

Media Relations Media Print Software 159

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. like STEM education for a technology company CEO or a focus on entrepreneurship for a CEO who got his or her start by bootstrapping a business.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Critical Mention

JULY 15, 2020

The product will be launched with more than one million records, including global media outlets, reporters, bloggers, editors, producers and influencers – with more being added every day.

Media 108

Media Radio Television Engineering 108

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 147

Instagram Technology Resources Employee 147

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. When was “secret sauce” first used to describe information technology? Not all technology products have a secret sauce. IP (short for intellectual property). Or proprietary tech.

How To 194

How To Wikipedia Engineering Web 194

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week.

Trends 128

Trends Pitching Twitter Nonprofit 128

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

Reputation Us

APRIL 12, 2023

According to the USB report, “We see strong interest from enterprises to integrate conservational AI into their existing ecosystem. Once you understand what you are getting into from a technological standpoint, it’s essential to forecast a true reflection of the perspective your stakeholders have about AI.

Reputation 88

Reputation Financial Training Enterprise 88

5W PR

MARCH 2, 2020

The highlight of their 10 th annual study was the finding that 85% of respondents reported that their customers viewed their company as a trusted resource. . On the other hand, only 21% reported content marketing and sales being extremely or very aligned within their organizations. Why the contrast? Major Challenges.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Reputation Us

APRIL 12, 2023

According to the USB report, “We see strong interest from enterprises to integrate conservational AI into their existing ecosystem. Once you understand what you are getting into from a technological standpoint, it’s essential to forecast a true reflection of the perspective your stakeholders have about AI.

Reputation 78

Reputation Financial Training Enterprise 78

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 156

Company Tools Technology Software 156

Stephen Waddington

APRIL 21, 2021

Even those who have access to and use assistive technology encounter significant problems. Looking at social media specifically, people of all disabilities reported a struggle with accessing the content: visual 22%, hearing 17%, speech 27% and cognitive 23%. “As The partnership is known as Communication Access UK.

Guidelines 136

Guidelines Communications Tools Case Study 136

The Hoyt Organization

SEPTEMBER 19, 2023

Since every target publication had covered Auction.com over the company’s nearly ten-year history, THO cross-checked an extensive list of every reporter and editor who had written about the company. Over the course of the subsequent one-year period, the campaign placed 621 reporter-authored stories, an average of 1.7

Real Estate 52

Real Estate Industry Customer Service Course 52

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. Its latest report The Forrester Wave: Social Listening Platforms, Q3 2018 examines the ten largest providers of social listening platforms. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics Measurement B2B 204

Cision

NOVEMBER 17, 2016

A successful veteran in the field, Dan has earned numerous accolades including a 2014 Pulitzer Prize for Explanatory Reporting and a 2004 Pulitzer for Beat Reporting. The movie, “All the President’s Men,’’ about the Washington Post reporters who broke the scandal was really inspiring to me. Automated customer service.

Journalism 120

Journalism Film Fashion Report 120

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. Here are my highlights. #1

Publicity 122

Publicity Marketing Healthcare Television 122

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Industry competitions usually require entry reports of anywhere from 500 to 1500 words.

Case Study 136

Case Study B2B Conference Industry 136

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. Strong opinions stimulate reporters and readers.

B2B 147

B2B Leadership Customer Service eBook 147

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Cision

MAY 18, 2015

This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing. Probably the least exciting aspect of social listening is customer service. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Cision

JULY 27, 2017

For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. At Cision, many of our team members have worked at other technology corporations. Don’t Let Past Experience Color Current Assessment.

Brand 231

Brand Branding Employee Data 231

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. Alerts and reporting. Reporting – for a larger group – works the same way. The reporting section is customizable too. So, how can it possibly compete?

Tools 162

Tools Media Software Analysis 162

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). This origin story is important to the company’s evolution.

Pitching 88

Pitching Media System Tools 88

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. Can I take a set of scores about a game last night and automate a basic report? We took this opportunity to grill Adam?—?a Will it long term?

Technology 120

Technology Analysis Data Tools 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. This new technology enables 24/7 availability. Transparency. Stories are omnipresent.

Social Media 156

Social Media Trends Media Instagram 156

Shift Communications

MAY 25, 2017

Machine learning technologies fit into two broad categories today: supervised and unsupervised learning. One cluster might be customer service issues. The top question on everyone’s mind about machine learning and artificial intelligence is, will these technologies replace us all? Kinds of Machine Learning.

Publicity 130

Publicity Instagram Customer Service Software 130

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Cable news – which logically should have experienced a downturn after an election year – reported a huge boost in viewership. Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. The Losers.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Whether it’s providing a recommendation or validating expectations, nothing fuels word-of-mouth better; happy customers bring friends. Build loyalty.

B2B 60

B2B Leadership Customer Service Content Marketing 60