Sword and the Script
JUNE 8, 2019
How many people think of technology when they hear the word innovation ? However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. I’d imagine it most.
Sword and the Script
JANUARY 29, 2019
In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. To that end, here are a few creative PR ideas to help the recruiting shop out. Another approach is to invite local leaders from government and associations like the local chamber or technology association.
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Deirdre Breakenridge
JANUARY 27, 2015
Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. It’s time to start thinking about bringing your creative work back in-house. You want to build the right creative team, and to do that you need to consider a few factors: 1.
Cision
FEBRUARY 3, 2017
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.
ImPRessions - Crenshaw Communications
MAY 3, 2021
Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. It’s always great to generate coverage within top-tier technology publications like TechCrunch or VentureBeat. Look globally for reactive news. Don’t fear the vertical. Use data and assets — or create your own.
Critical Mention
AUGUST 2, 2018
The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.
Communications Conversations
JULY 26, 2018
I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. I would almost under-invest in technology.
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