5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. Here are some of the team’s picks: “We measure the success based on SoV, our NPS score, and the quality of media placements they secure.

Industry 88

Industry Enterprise Fashion Financial 88

Deirdre Breakenridge

JULY 3, 2018

Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. What are some of the technologies that are on your radar? How can PR pros be more creative in their strategic comms? PRStudChat. PRStudChat.

Social Media 150

Social Media Communications Media Community 150

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But it has also used technology in an innovative way, to create a survey map of self-reported symptoms people are experiencing during the pandemic. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Burrelles Fresh Ideas

AUGUST 8, 2023

AI-driven technologies are no exception to this transformation. Enhanced Personalization and Targeting AI-powered technologies have unlocked a new level of personalization and targeting capabilities for marketers and communicators alike. However, AI-generated content is still far from replacing human creativity and expertise.

Communications 52

Communications Marketing Analytics Resources 52

Stern + Associates

APRIL 13, 2023

Yet, leading companies are finding that the immense challenges posed by climate change and the need to use resources more efficiently provide the essential stimulus to focus and act in new ways. The good news is, emerging technologies are offering us a powerful path to reaching net zero by 2050, and investment in climate tech is ramping up.

Policies 94

Policies Energy Government Crisis 94

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. The disruption is never-ending.

Big Data 250

Big Data Data Education Internal 250

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. These measurables go far beyond retweets and page views.

Storytelling 137

Storytelling Video Strategy Analytics 137

PR 20/20

MARCH 7, 2023

Luckily, you don’t have to search far for resources to help you learn the basics or master advanced skill sets in marketing. Related Resource >> Your Top Google Analytics 4 Questions, Answered 3. Google Ads Creative Certification , which focuses on creating effective ads for Video, Display, App, and Search campaigns.

Course 52

Course Marketing Analytics Google 52

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Be Creative. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty. Make it Easy to Connect.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140

Cision

MAY 9, 2016

And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. Today’s communication professionals need to be just as knowledgeable about data collection and measurement as they are about creativity and building relationships. An Abundance of Data.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Konnect Agency

SEPTEMBER 25, 2023

Creativity and Innovation: Partnering with another brand can bring fresh perspectives and ideas to your marketing efforts. Collaboration often sparks creativity and leads to unique campaigns that stand out in a crowded marketplace. Leverage Each Brand’s Strengths: Earmark the unique strengths and resources that each partner brings.

Brand 52

Brand Branding Reputation Product Launch 52

PRSay

SEPTEMBER 19, 2017

Given that AirPR is a PR technology company, we get a front-row seat to some of the best and brightest PR professionals in the industry, individuals who care deeply about whether or not their work is driving website traffic, sales and so forth. PR professionals are not yet held to the same measurement standards as marketing.

Measurement 136

Measurement Analytics Data Conference 136

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling 78

Storytelling Internal International Social Media 78

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

DECEMBER 17, 2018

Ideas – clients buy creative ideas and ability to execute from people that they enjoy working with. A successful client relationship requires creativity, account management and chemistry. Numbers – align the objectives of your work with your client’s business objectives, and measure the outcome of your work accordingly.

Agency 114

Agency Marketing Energy Financial 114

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. This often happens when there are big launches or significant technological advancements.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill. of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

OCTOBER 3, 2019

Midsize firms with offices in strategic locations have scaled to offer integrated resources. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. What’s your reading on the industry’s ability to measure its success? Fee income was up 12.8%

Interviews 115

Interviews Agency Industry Measurement 115

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., Pinterest breaks give us a boost of creativity when we need it most.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Overview of Your Company And Blog/Resources Sections. Photo or no (and accepted resources to find photos).

How To 177

How To Guidelines Content Marketing Video 177

Shift Communications

JANUARY 22, 2016

A 10x marketer is a T-Shaped resource that can cross industries and has acquired a variety of skills. Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. Having a technically inclined resource that can manage strict process, measure results and optimize a team is vital.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

A 10x marketer is a T-Shaped resource that can cross industries and has acquired a variety of skills. Google Analytics and Google AdWords are widely-utilized, key tools for Digital Marketing measurement and advertising. Having a technically inclined resource that can manage strict process, measure results and optimize a team is vital.

Marketing 60

Marketing How To Analytics Google 60

wiredPRworks

MAY 23, 2022

Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Burrelles Fresh Ideas

AUGUST 29, 2023

Cultivating diverse teams and fostering inclusive workplaces encourages creativity, innovation, and empathy and enhances an organization’s productivity and competitive edge. Disabled folks represent an untapped resource of talent, often with untapped potential. It’s time for brands to embrace disabilities with that same passion.

Brand 89

Brand Branding Marketing Ethics 89

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Bottom line?

How To 104

How To Fashion Banking Industry 104

Waxing UnLyrical

JUNE 14, 2018

Most human resources specialists are more likely to contact a candidate that tailors their resume to a job description rather than one that appears to be submitting a generic resume. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Stay Up to Date with Technology.

Print 71

Print Resources Technology Interviews 71

The Resolution Blog

SEPTEMBER 8, 2015

It enables you to align with Business Goals, measure, identify, and establish ROI in your work. Google is the biggest media publication in the world providing the planning tools, workflow and measurement framework for campaigns. SEO-led PR is your future. And if you don’t seize the opportunity, others will! About Andy Green.

SEO 120

SEO Google Engineering Data 120

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JANUARY 14, 2020

We provide resources that help those businesses thrive, and in turn, enable consumers like you and me to keep our vehicles on the road safer, longer through proper maintenance and repair. This includes running a team of seven PR, email, website, social media, multimedia and creative experts. How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

Mindful Marketing

JULY 17, 2021

Perhaps Sanders has a point—maybe the cost of space tourism shouldn’t only be measured by its direct costs but also in terms of its opportunity costs, or how money spent on space tourism could otherwise be used. ” Are Bezos, Branson, and Musk too “heavenly minded”? Airplanes and computers are two examples.

Tourism 115

Tourism Travel Nonprofit Banking 115

Waxing UnLyrical

JANUARY 29, 2019

The technology has become the backbone of online interactions with prospects and customers, and it has the potential to be resource saving as a result. A/B testing, also called split-run testing, is where two variants are tested to measure the effect of a change on a specific metric. Feature #2: Email marketing.

Marketing 67

Marketing Web Software Technology 67

PR 20/20

SEPTEMBER 12, 2017

Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. It may seem like a futuristic concept, but AI-powered technologies are already being used today by companies like Amazon, Salesforce, and HubSpot to improve marketing and sales.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Strategize AI: Access processes, best practices, tools, templates and resources. Improve AI: Monitor, measure and adapt based on performance. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Creativity Unbound. Sprout Blog. Social Media Explorer. SociableBlog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

OCTOBER 3, 2019

Midsize firms with offices in strategic locations have scaled to offer integrated resources. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team. What’s your reading on the industry’s ability to measure its success? Fee income was up 12.8%

Interviews 60

Interviews Agency Industry Measurement 60