Stephen Waddington

JUNE 16, 2019

I’ve had a break from writing my weekly letter after getting married in New York. Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Sarah Hall has rebranded as Sarah Waddington.

Print 60

Print Storytelling Newspapers Advertising 60

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity.

Travel 120

Travel Agriculture Tourism Internal 120

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. They leveraged the power of YouTube, LinkedIn, Facebook, Twitter, and?—?for

B2B 120

B2B B2C Facebook Storytelling 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? It also helps to track important industry verticals and follow the most relevant journalists on Twitter. In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Sometimes the process can be daunting but it doesn’t have to be.

Airlines 120

Airlines Exercises Fashion Print 120

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Yet, Erik’s perspective isn’t only limited to journalism.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

MaccaPR

DECEMBER 10, 2014

Marketers now manage multiple online destinations – websites, Facebook pages, LinkedIn profiles, Twitter channels, YouTube pages, mico-sites, company blogs, Instagram and Pinterest pages, SlideShare and more. Another big mistake is writing content for search engines, rather than writing for your audience.

SEO 98

SEO Interviews Blogging Engineering 98

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Print and Digital Advertising. Writing tips to help you make the most of the only thing people really read. Facebook for Business: Creative approaches to Facebook postings and advertising for results. CLASS PREREQUISITES.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It’s a great way to exercise your writing muscles. You get even better.

Blogging 90

Blogging Facebook Twitter Writing 90

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. This is such a great opportunity for newsmakers and storytellers alike as PR professionals can get creative with who they partner with to communicate their stories.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. In short, they matter.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

MAY 15, 2018

Creative Commons CC0. Navy print and broadcast journalist and Philadelphia native, he is a lifelong student of writing and connecting with audiences by practically any means at his disposal. Connect with him on Twitter. Image: Jason Rosewell via Unsplash. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

JULY 18, 2012

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. A variety of different ways. Image: Courtesy Jamie R.

Writing 94

Writing Interviews Industry Pitching 94

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus. What is your favourite occupation in PR? Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

PR Conversations

JULY 20, 2015

Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). The most-creative marketing I saw was the “pill” bottle (containing Smarties) for OCD — Obsessive Compulsive Darryl. Physically marketing their own plays and connecting with patrons.

Community 40

Community Print Twitter Creativity 40

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Co-Founder of Status Creative, a leader in social media engagement. Want to learn Ann’s writing rules for PR? For content generation and syndication. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

APRIL 27, 2016

Twitter is one of the most popular social media platforms among event-goers. A custom graphic created to accompany your press kit link can be repurposed across Twitter, Instagram, LinkedIn, Pinterest and other channels. Be creative when live-tweeting from the event. Be present where your audience is.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Buzzstream

NOVEMBER 7, 2017

As with other media sectors, the best thing to do first is try to identify the right person to contact and figure out what they write about. We use Twitter to supplement our outreach. Twitter is a great way to say hi to someone who’s work you’ve been following and been interested in.

Fashion 48

Fashion Pitching Tools Resources 48

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). Click here to try reconnecting the live stream. |

Blogging 73

Blogging Twitter Facebook Measurement 73

Stuart Bruce

JUNE 24, 2015

There appeared to be an acceptance that PR is synonymous with media relations and ‘earned’ media, perhaps with a bit of ‘owned’ thrown in and Facebook, Twitter, Instagram etc means we’ve started to get a grip with ‘shared, but ‘paid’ is something new.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Norton's Notes

JULY 20, 2016

Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine. UPDATE 1: Since writing this, we’ve made the front cover of Earthmovers and ConstructionWorx magazines. Our adverts hit hundreds of thousands of people in the industry.

Case Study 28

Case Study Social Media Study Media 28

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Fair enough.

Software 122

Software Pitching Ethics Privacy 122

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Yes, we can still write press releases and use communication channels to send our messages. Their messages might have even been different, but they were all one-way.

Print 64

Print Social Media Web Television 64

NewsWhip

APRIL 28, 2021

Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). But I am one of many hub leads across the H+K network who collectively speak on an ongoing basis from data right through to kind of creative content, and digital as well. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? Could you see this content in a printed magazine, encyclopedia, or book? But your time is better spent writing better content. If you get a link from a site that doesn’t look great or isn’t writing great content, it’s probably not quality. So, take them as such.

How To 71

How To SEO Google Examples 71

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. A chapter a day will also be published on the website and shared via @weareproofed on Twitter. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). You can connect with Mita via LinkedIn and Twitter.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. That success will come with hard work and big creativity.

B2B 52

B2B Communications Media Newspapers 52

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. website resources section, newsroom, blog, Twitter, Facebook, YouTube, Vine, Instagram, Pinterest, etc.). Determine Your Publishing Frequency. Determine Themes for Your Content.

How To 52

How To Pinterest Resources Writing 52

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. I talked about everything from watching Twitter explode with Michael Jackson death rumors to how the Red Cross was using texting for crisis communications. The answer: I didn’t do it by myself. I was lucky.

Blogging 60

Blogging How To Social Media Community 60

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. If you’re writing a white paper, think about adding call-out graphics that highlight a quote or statistic used in the text. Her team leads social media, PR, creative and blogging for the brand.

Video 40

Video eBook Viral Infographics 40

Critical Mention

JUNE 21, 2017

However, if you write an article or take a photograph in the course of your employment, then the copyright would belong to your employer. Eight of his images were posted on Twitter by a third party without his permission. How to find video content that has Creative Commons licenses; and. Morel is an extreme, and costly, example.

Video 85

Video Creativity Internal International 85

Buzzstream

NOVEMBER 10, 2020

There is no excuse for getting a journalist’s name wrong and taking a few extra minutes to double-check it, against their email address, author bio, LinkedIn or Twitter profile, is essential. . Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

MARCH 7, 2011

The newspapers print special editions and update their websites every few minutes. On Twitter, the hash tag #eqnz flutters constantly with updates from those in the area, bringing you live updates of people finding their loved ones, discovering their destroyed homes, and dodging pools of liquefaction as they try to flee the city.

Social Media 72

Social Media Facebook Twitter Radio 72

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

MAY 21, 2015

So, if you’re looking to get a daily dose of valuable info from the experts or get inspiration for starting a podcast of your own, here’s our top 50, ranked in order of Twitter followers: 1) Gary Vaynerchuk. High Income Business Writing. The #AskGaryVeeShow. Want to get on the show? Discusses topics in marketing weekly.

Social Media 120

Social Media Marketing Pinterest Media 120

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40