Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

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Storytelling Video Groups Conference 136

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 137

How To Creativity Storytelling Writing 137

Ethical Voices

JUNE 12, 2023

When you’re able to do this process of collaboration, creative thinking, some training and coaching, you’re able to get better client understanding of what works and what doesn’t while also serving the stories and narratives they want to tell. It lacks that creative thought. It lacks originality.

Ethics 69

Ethics Storytelling Communications Training 69

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Allow the agency creative freedom.

Publicity 256

Publicity Branding Brand Storytelling 256

Stephen Waddington

FEBRUARY 23, 2021

I’ve a deep respect for anyone that is so committed to the creative process that they’d do a recce of a run-down carpark. He’s a visual storyteller. Over the course of the next hour, we wandered around the decaying Art Deco building and talked about our lockdown experiences, creativity, visual identity and Newcastle.

Creativity 97

Creativity Print Storytelling Meeting 97

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. This is a service business, so my job is to carry out orders and meet requests. But this is a creativity business. And I’m here to help with those who would like to join this PR movement. I like completing intellectually stimulating activities at work.

How To 147

How To Training Creativity Storytelling 147

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

PRSay

MARCH 20, 2019

.” Pai, who also serves on the board of PRSA’s Pittsburgh Chapter , says she rarely feels burdened by meeting the demands of both her PR career and her writing endeavors because she’s passionate about both of them. “I carve out that time for creative writing because I look forward to it.”

Writing 120

Writing Creativity Local Pitching 120

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! This was an example of a creative brand awareness campaign which embraced pioneering technologies to generate mass media coverage and really get people talking!

Creativity 71

Creativity B2C Enterprise Examples 71

Sword and the Script

SEPTEMBER 19, 2022

Here’s how the numbers stacked up for the top three: 74% said email; 63% said “virtual company/team meetings”; and. 47% said “in-person company/team meetings.”. Other interesting statistics: Agencies say creative. Stimulating creativity. “37% Read more: Creativity in PR 2022 by PRovoke Media .

Survey 81

Survey Corporate Communications Financial 81

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. So again, I took my integrations skills, and we spent a lot of time meeting to ensure we were aligned.

Banking 199

Banking Marketing Measurement Leadership 199

Prohibition

OCTOBER 19, 2022

Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern. The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

Beyond PR

AUGUST 11, 2016

Take people behind the scenes to an event you’re attending or inside your office at a team meeting. Push your creative boundaries: Play around with Snapchat stickers, filters and the drawing tool. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling.

Storytelling 40

Storytelling Branding Brand Journalism 40

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. With more than 24 million views on YouTube, obviously the creative had the right effect.

Branding 252

Branding Brand YouTube Social Media 252

Landis PR

OCTOBER 25, 2021

Another important lesson is that you must meet your audience where they are. Embrace storytelling. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. It’s the pandemic version of “no such thing as a bad idea in a brainstorm meeting.” Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

The Hoffman Agency

MARCH 23, 2021

Now that I am on the other side of the communications equation, my journey as a storyteller continues. As an intern at Hoffman, my storytelling skills are coming in handy. It takes a team of dedicated communicators to create strategic plans, craft creative messages, set goals and objectives, and execute ideas.

Storytelling 69

Storytelling Crisis Management Internal International 69

The Hoffman Agency

FEBRUARY 9, 2021

Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Meet the villain of this story: media lists. I have learnt more about critical thinking, collaboration, creativity and communication in the last three months than I did in three years of college.

Agency 68

Agency Internal International Storytelling 68

The Hoffman Agency

SEPTEMBER 3, 2020

I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story.

Storytelling 69

Storytelling Internal International Instagram 69

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. Meeting Journalists Where They Are…On Substack That Is Only looking to HARO for new pitch opportunities?

Viral 52

Viral Video Trends Consumer 52

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Videos allow your brand to communicate its unique messaging, offering or products in a creative and emotive manner that snaps the attention of your audience, instead of getting lost in overly long text.

Video 62

Video Strategy SEO Engineering 62

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Educate yourself, and educate yourself some more.

Film 149

Film Real Estate Banking Financial 149

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. How did they meet? Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

MAY 13, 2022

His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. How did they meet? Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. About Barbara Rozgonyi.

Social Media 52

Social Media Corporate Communications Media 52

PRSay

SEPTEMBER 13, 2018

With seeing old friends, meeting new ones and taking away key learnings to help my team and advance my career, it never gets old. However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming. to discuss Facebook Live 365: What we learned in a year of digital storytelling.

Conference 81

Conference Internal International Creativity 81

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? At the same time, we haven’t lost sight of what has not (and likely will not) change. It’s important, but not your only channel. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Immediately, the leadership team bought in. CarMax tackled these challenges by working collaboratively across teams.

SEO 103

SEO Automotive YouTube Video 103

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. But, my favorite part is meeting up with friends to find out what’s going on in their world. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

Prohibition

NOVEMBER 29, 2023

Those providing glowing reviews are those you want to keep sweet, so thank them, and be creative. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals. Drop us an email: hello@prohibitionpr.co.uk

B2C 62

B2C B2B Reputation Agency 62

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

There’s an undeniable link between his storytelling chops and his famously evocative song lyrics. When media meets politics. Want an edge when coming up with creative ideas for consumer PR campaigns? As we always say, the best way to improve your own writing is to read a variety of others.

Viral 120

Viral Storytelling Writing Crisis 120

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. Meeting face-to-face.

Education 64

Education Creativity Pinterest Facebook 64

PRSay

MAY 24, 2019

We’re supporting our members by meeting face-to-face with them and addressing their tough business issues with our solutions, while also garnering the interest of the greater public to visit Ohio’s travel and tourism destinations. Your online platforms can become your destination.

Tourism 95

Tourism Travel Social Media Instagram 95

PR in High Definition

OCTOBER 28, 2021

And since everyone is here, this is where we meet each other. Imagine being able to see more than just a talking head on a screen and being able to walk around a virtual meeting room, or even a virtual office? Virtual meetings may become more inclusive, and a near-real life atmosphere of in-person meetings.

Communications 62

Communications Wikipedia Meeting Technology 62

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. As we have noted , the best way to improve writing is to read a variety of texts, from creative to journalistic. In this case, we add, and watch certain films.

Film 136

Film Local Leadership Radio 136

Prohibition

JUNE 27, 2023

By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Magical green meets blue Teal 01 + oaty White 05 on your ceiling and woodwork. 3 epic colour schemes for a dreamy bedroom scheme.

Branding 71

Branding Brand Marketing Fashion 71