The Hoffman Agency

FEBRUARY 9, 2021

By Avni Gupta, Intern. Picture this: a recent college graduate with a passion for storytelling and flair for writing searching for a job amid a global pandemic. Enter me: an intern at The Hoffman Agency, ready to dive deep into the world of media relations and social media for AI, robotics and semiconductors. Absolutely!

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Agency Internal International Storytelling 68

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Internal comms takes center comms stage in hybrid work. Luciana Lima , Head of PR, Reserve Parks.

Marketing 190

Marketing Content Marketing Data Social Media 190

The Hoffman Agency

SEPTEMBER 3, 2020

By Samantha Spitz, Intern. I’ve enjoyed being a part of the social team because it gives me the freedom to be creative and innovative with my social posts. Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story.

Storytelling 69

Storytelling Internal International Instagram 69

The Hoffman Agency

MARCH 23, 2021

Now that I am on the other side of the communications equation, my journey as a storyteller continues. As an intern at Hoffman, my storytelling skills are coming in handy. It takes a team of dedicated communicators to create strategic plans, craft creative messages, set goals and objectives, and execute ideas.

Storytelling 69

Storytelling Crisis Management Internal International 69

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. How did they meet? About Barbara Rozgonyi.

Social Media 52

Social Media Corporate Communications Media 52

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. The difficult part was discovering where to apply them.

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Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. With seeing old friends, meeting new ones and taking away key learnings to help my team and advance my career, it never gets old. 8 at 11:45 a.m.

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Conference Internal International Creativity 82

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. How did they meet? Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. What We Talked About on Growing Social New.

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Marketing Social Media Trends Instagram 118

PRSay

MAY 24, 2019

We’re supporting our members by meeting face-to-face with them and addressing their tough business issues with our solutions, while also garnering the interest of the greater public to visit Ohio’s travel and tourism destinations. Your online platforms can become your destination.

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Tourism Travel Social Media Instagram 112

Polaris

DECEMBER 4, 2014

Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. Amy Lockwood is a former marketer who now works in international development. Gleeson runs through some creative approaches to displaying the 404 error that serve to take away the sting. 1: Shawn Achor: The happy secret to better work.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Sword and the Script

DECEMBER 15, 2020

Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Podcasts are great for the delivery of credible information and analysis, and storytelling. Rethinking internal and external comms.

Marketing 169

Marketing Employee Content Marketing Training 169

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling.

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Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

First came a White House meeting, followed by a CNN town hall and a 17-minute school walkout in March. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. But there was a method – and a message – to IHOP’s madness.

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Fashion Reputation Social Media Brand 255

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Corporate Examples Storytelling Brand 48

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. 10 Leadership Tips for 1:1 Meetings with Employees.

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Employee Internal International Training 90

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

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Trends Brand Branding Reddit 78

Konnect Agency

FEBRUARY 16, 2021

From bustling offices that turned to 100% remote working environments, and in-person connections moving entirely to Zoom, the way we conduct business internally and externally pivoted almost overnight. At the risk of sounding cliché, 2020 was a year that brought infinite challenges to the business world. What Is Lost In The Virtual Format.

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Trade Shows Meeting Retail Resources 52

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. – Digital and visual storytelling. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr. measurePR March 2018.

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Nonprofit Measurement Analytics Creativity 56

Mora Communications

AUGUST 3, 2016

So, back to my meeting, the filmmaker wanted to launch well before principal shooting began in order to create an early buzz about the project. He then brought on an intern and had her try her luck at landing media coverage for his production company and upcoming film. That was unfair both to the intern and the media.

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Film Internal International SEO 40

Communications Conversations

AUGUST 31, 2018

And, more to the point, I’ve been MEETING with more of these people. Others I’m meeting for the very first time. I’d also call or meet sources – trying to find stories. You have the luxury of being more creative because you have more time. P.S. why are there so many meetings. A lot of things.

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Media Journalism Report Video 112

Shift Communications

OCTOBER 17, 2014

This means sitting in on a lot of meetings, listening for needs and opportunities. It requires agility, and keeps me thinking creatively. It’s because I’m running from call to meeting to call and so I don’t get a chance to witness, and to cheer, for the wins as they happen. My main concerns: client health and team health.

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Agency Pitching Training Meeting 146

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”.

Trends 52

Trends Trade Shows Agency Communications 52

Cision

APRIL 5, 2017

If you want to reach real influential individuals, meet them where they live by dealing with the real issues of the world. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Storytelling vs. Brand Newsrooms. What is Fake News?

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Report Media Advertising Advertising 225

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. Flash back to the critical internal meeting where pros and cons of switching systems was heavily debated. Let’s back up a bit.

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Blogging Enterprise System Media 60

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. And my desk was located in between the Watertop and refrigerator, where I used to meet my clients. He said, no, let's meet then.

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B2B Communications Media Newspapers 52

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. When you meet Justin, you know there is something special about him. For all of these reasons, she is among our top graduating PR students this year.

Sports 0

Sports Leadership Internal International 0

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The Visual Storyteller. Emily is a dual major studying Public Relations at S.I. Whitman School of Management at Syracuse University.

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Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The Visual Storyteller. Emily is a dual major studying Public Relations at S.I. Whitman School of Management at Syracuse University.

Marketing 40

Marketing Mobile Engineering Technology 40

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts.

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Publicity Ethics Creativity Travel 40

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills.

Energy 53

Energy Measurement Internal International 53

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

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Media Relations Media Print Newspapers 115

Karen Freberg

NOVEMBER 4, 2018

The teams would meet up at the event a bit early so they would be able to meet with the BC team and then get their run of show list of must have pieces of content to be shared across the different platforms. For example, one of my students is now a paid intern working in Communications with Papa John’s.

Social Media 52

Social Media Video Conference Analytics 52

Masters in Communications

FEBRUARY 12, 2022

Mass communication aims to meet these needs. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were.

Ethics 52

Ethics Communications Print Television 52

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. However, the visuals have to be creative and well-designed and executed.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

NOVEMBER 3, 2011

What struck me most about the PRSA 2011 Conference – which was just terrific, I got to see so many old friends and meet new ones – was that there were two things you couldn’t get away from. The first was the importance of storytelling. What about measuring internal communications? If I told you there are 43.7

Storytelling 101

Storytelling Measurement Course Meeting 101