Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Don’t forget that engagement can also be measured. Be Creative. Image Credit: Pixabay. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Prohibition

FEBRUARY 18, 2021

For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. Facebook have argued that these measures could be ‘devastating for small businesses’, as they rely heavily on personalised ads and data tracking.

Social Media 118

Social Media Trends Media YouTube 118

Konnect Agency

FEBRUARY 26, 2021

This is a big deal and goes against Facebook’s narrative of creating for growth, where creative dictates targeting and not the other way around. Facebook’s Response: Facebook has been outspoken about their belief that this decision would hurt small businesses. Related Links: . Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Waxing UnLyrical

DECEMBER 21, 2018

What is the competitive environment or business opportunity? What are very specific goals and how can they be measured? The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88

Stephen Waddington

MAY 17, 2020

Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return. End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes.

Tourism 118

Tourism Fashion Travel Retail 118

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. A term begrudgingly used for a person who’s “not a player” or “small time”. 4) You don’t measure. And when they launch their story, they know all the perfect tools (Like HARO and Hootsuite) and apps to distribute content and measure for maximum impact.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Cision

AUGUST 11, 2016

That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. Small Business Branding. by marketers and while that is not the case any longer, we’re due for an even greater shift of budget to this space – and measurement will be what unlocks this.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. How to measure success in digital marketing campaigns. Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Waxing UnLyrical

AUGUST 8, 2019

Most businesses make the mistake of setting up their accounts Instagram accounts just because they fear that they would get left behind by the competition without bothering to think about what they really want to achieve from the exercise. It’s really very important to define the goals to achieve measurable success on Instagram.

Instagram 67

Instagram SEO Exercises Social Media 67

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Salesforce blog ( @salesforce ): Expect insight on sales, customer service, marketing, cloud, IT, and small business from industry experts. Pinterest breaks give us a boost of creativity when we need it most.

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

FEBRUARY 12, 2018

Are you ready to create buzz for your speaking business by using innovative tools to attract attention, generate leads, drive sales, and connect with your community? About the presenter: Barbara Rozgonyi , Creative Visionary. When you take your PR game to the next level, you increase your value to planners, conferences and events.

Case Study 40

Case Study Conference Reputation Small Business 40

Stephen Waddington

SEPTEMBER 29, 2020

This pandemic has massively accelerated the pre-existing trends that play to our strengths and will therefore make it easier for us to grow relative to other creative industries.” Many small businesses are facing the same situation, we’re tied into leases with no respite.” “I’m Worst time but survived.”

Industry 146

Industry Crisis Government Survey 146

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post. Interestingly, just four percent cited time-on-page (ToP) as a measure of success.

Survey 60

Survey Blogging Corporate Analytics 60

wiredPRworks

NOVEMBER 22, 2016

Own a business? Check out these #givingTuesday ideas for small business. Get creative! Measure meaningful stats like new contributors, social shares, visits to websites, hashtag reach and, of course, donations. What will do differently in 2016? GivingTuesday Ideas for NonProfit Fundraising. Strategize.

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. While our primary target is digital marketing decision makers at larger companies, we’re happy that these videos have broad appeal to anyone trying to do better digital marketing, even small business people who will never become our customers.

Video 153

Video B2B Film Marketing 153

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

Solo PR Pro

AUGUST 11, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scripps School of Journalism at Ohio University.

Conference 40

Conference Small Business Storytelling Journalism 40

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

Solo PR Pro

AUGUST 18, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scipps School of Journalism at Ohio University. Solo PR PRO member, Arik Hanson, in action.

Conference 40

Conference Community Small Business Storytelling 40

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Hotels 40

Hotels Conference Analytics Sports 40

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. With consistent growth, even small numbers can become substantial over time. Host a charity auction with unique items or experiences related to your business.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

OCTOBER 31, 2010

How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! . | And that leads to stuff like this. Take heart, not howls. pts Settings.

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

OCTOBER 28, 2010

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] This is a topic that is near and dear to my heart, though. See you there!

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. If you’re in the business of PR, these are things to keep in mind.

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Here’s my first post: How Google Instant Might Impact Your Small Nonprofit. [.] These fine folk did: Jan.

Google 101

Google Nonprofit Engineering SEO 101

Prohibition

NOVEMBER 6, 2021

Buzz will be generated by a creative, organic campaign on its own. Analyse your data, and measure your results. What Can Be Used to Measure Social PPC? One may ask, what is the best way to get my business on social media? The best way to get your small business on social media is to use social media channels.

Social Media 62

Social Media Media Advertising Advertising 62

Cision

APRIL 25, 2016

What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business. Small businesses probably aren’t going to use dynamic catalog ads, but they may be able to implement Facebook Pixels to track conversions.

Facebook 120

Facebook Advertising Advertising Measurement 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. This tip has two meanings.

Publicity 70

Publicity Small Business Advertising Advertising 70

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Regardless of the size of your business, creating a PR crisis plan will help you stay on message and control the response to any situation that puts your business at risk. Track media coverage and online mentions.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

SEPTEMBER 18, 2020

How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry. Start your own business and pitch for work. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

JUNE 25, 2019

Security overlaps with risk management, and as businesses have become more reliant on the cloud and more products are sold with internet connections, there’s been a lot of discussion about the role the CMO has in cybersecurity. This goes beyond crisis communications. 3) You’ve worked both on the agency and the client side in PR.

Brand 105

Brand Branding Reputation Corporate 105

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Facebook Inc. And again.”.

Analytics 60

Analytics Data Report Measurement 60

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PRNEWS Blog. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Image: Karen Cropper ( Creative Commons ). How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game. A PR firm’s size.

Corporate 60

Corporate Communications Web Creativity 60