PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. You can also get creative with “new.” Look at magazine covers for great hook examples. What are they putting on the cover to hook you in so that you want to buy the magazine to read the article? Google is a great resource for magazine covers.

Publicity 331

Publicity Television Local Pitching 331

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They began by choosing three or four television networks and magazines to promote the new products.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM – provides high-level insights into specific marketing tactics over a longer period of time. They began by choosing three or four television networks and magazines to promote the new products.

Media 195

Media Measurement Analysis Television 195

Onclusive

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

The Proactive Report

NOVEMBER 3, 2022

The difference between PR and Marketing. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar. This is where PR excels. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. Lara O’Reilly | @larakiara. Marty Swant | @martyswant.

Twitter 177

Twitter Advertising Advertising Report 177

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. AirPR: With PR as a focus, you have included marketing and advertising into your agency. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). After all, this was an advertising panel.

Marketing 60

Marketing Leadership Creativity Internal 60

Deirdre Breakenridge

OCTOBER 29, 2018

Credit: DDS Magazine www.ddsmagazine.com. Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting. The advertisement could have included darker-skinned women and white women. How do companies lose valuable customers?

Advertising 295

Advertising Advertising Twitter Consumer 295

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). This often makes it a more preferable marketing activity, because it seems a lot “safer”. Advertising is also learning from PR. This means even paid advertisement needs the hook of a good story.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. What drove the interest in paid media?

B2B 82

B2B Social Media Company Marketing 82

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. It can cost money and time to creatively come up with a way to connect. Connecting with consumers offline doesn’t have to entail just another advertising campaign.

Consumer 60

Consumer How To Advertising Advertising 60

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. The days of coming up with 12-month marketing plans are dead.

Trends 58

Trends Big Data Creativity Data 58

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Image: Siora Photography via Unsplash, Creative Commons CC0.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Deirdre Breakenridge

MARCH 8, 2017

She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt. Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships.

Radio 170

Radio How To Community Storytelling 170

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. Solid communications professionals coordinate with the marketing and sales team to discuss how their public relations strategy is going to fit in to the corporate strategy. This includes researching your journalist market, and yes, hitting the phone and “selling”.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. The day started off on a bum note when Robert Rose delivered an enthusiastic and entertaining keynote on content marketing.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

MaccaPR

MAY 28, 2015

Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. PR measurement is not only a science — it’s an art.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? Public relations (PR) and marketing are related, but they are not the same thing. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. A recent study in Science magazine furthers this idea, by concluding that reading novels "uniquely engages the psychological processes needed to gain access to characters' subjective experiences." In short, they matter. Post formats favor engaging images and honest captions.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., advertisements). In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

PR Conversations

JANUARY 29, 2016

Finding the Shared media space increasingly cluttered by the creativity of activist campaigns, personal pronouncements and Stickman memes , it is hard to cut-through and show any value to clients for spending their money trying to generate likes through an ever expanding plethora of social media platforms and attribute these to website hits.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily. Content marketing is proving effective for demand gen.

Survey 60

Survey Content Marketing Report Corporate 60

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The role I play creatively is distinctly different.

Creativity 150

Creativity Web Social Media Data 150

Maxim Behar

OCTOBER 15, 2023

Just like marketing doesn’t have a translation I think only PR should be used. That's where the real market is especially for our business. All my dad brought from abroad were magazines in English which I devoured. Maxim: I decided to do advertising. Is that one of the reasons? Maxim: It's a bit of a poor translation.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

MAY 3, 2016

Beyond her excellent work in the classroom, Brown serves in leadership roles across campus, which include being the president of the Southern Miss Association of Black Journalists and the vice president of meetings and events for PRSSA, as well as the marketing director for Southern Miss United way. Thomas Reese. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. Self-confidence, knowledge, quick decisions and.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. But they are now more important than ever.

Insurance 204

Insurance Insurance Advertising Advertising 204

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52