PR Fuel

NOVEMBER 11, 2021

Branding is an essential part of a business, with 77 percent of marketers stating that it’s a critical factor in future growth. Top marketers go out of their way to generate as much brand awareness as possible. Another popular way of marketing your brand is through advertising. billion in 2021. Target Audience.

Advertising 95

Advertising Advertising Writing Product Launch 95

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels. The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused. Get personal. Think of the content you click on.

Social Media 120

Social Media Media Comparison Guidelines 120

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. Have you experienced an instance where a magazine was more interested in your news after you become an advertiser?

Advertising 52

Advertising Advertising Ethics Conference 52

Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. But then Marriott had to figure out next steps.

Travel 96

Travel Hotels Storytelling Content Marketing 96

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. It can cost money and time to creatively come up with a way to connect. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

Consumer 60

Consumer How To Advertising Advertising 60

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 82

B2B Social Media Company Marketing 82

Bianchi Biz Blog

OCTOBER 24, 2022

I’m the editor in chief of FleetOwner magazine and FleetOwner.com. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I love getting creative in the kitchen and entertaining for family and friends. I get too many emails from PR people that have nothing to do with our market.

Meeting 60

Meeting Automotive Transportation Media 60

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. After an aggressive media relations push, we began to pick up traction in the local market. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

Polaris

NOVEMBER 17, 2015

While many marketers and owners typically ask for one, a news release is neither essential nor needed … although it’s often helpful. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Several years ago, they launched two new products into the Canadian market. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

Shift Communications

MARCH 4, 2016

Sure, we stay in-the-know on PR, marketing and mobile/social industry news, as well as our clients’ industries, but there’s also a need to know what’s happening outside of these worlds. Enter the Texture app, where you gain full access to magazines across business, entertainment, food, sports, and many more categories.

Media 60

Media Google Sports Print 60

The Resolution Blog

AUGUST 19, 2019

That’s the one thing that the agency and brand universe are way ahead of: knowing their market, knowing their analytics, and knowing how people are engaging with things. In TV, you’re driven by the creative and there isn’t really that brand involvement so it feels a little less targeted. What’s TVs Place in the PR World?

Film 120

Film Instagram Sports Analytics 120

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. The day started off on a bum note when Robert Rose delivered an enthusiastic and entertaining keynote on content marketing.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. A recent study in Science magazine furthers this idea, by concluding that reading novels "uniquely engages the psychological processes needed to gain access to characters' subjective experiences." In short, they matter. Post formats favor engaging images and honest captions.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Landis PR

MAY 28, 2024

Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. While the circulation of newspapers has declined in recent years, print media still plays an important role in the Danish media landscape.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PR Conversations

JULY 20, 2015

Note that most of this knowledge did not come via official marketing materials or during the volunteer orientation session. Physically marketing their own plays and connecting with patrons. Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above).

Community 40

Community Print Twitter Creativity 40

Norton's Notes

JULY 20, 2016

Dan works in the marketing team at JCB World Headquarters here in the UK. The hype that they are speaking of is the one created by our Marketing team and if you’re in the industry then you’ll have seen it for yourselves. This article was originally written by good friend Dan Smith who posted it on his LinkedIn.

Case Study 28

Case Study Social Media Study Media 28

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Assess your marketing maturity?

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. Using that as a springboard, here are a few steps you can take to sell your content marketing plan with internal support.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Buzzstream

NOVEMBER 7, 2017

The categories we normally target are: Business and digital marketing journalists. How we reach out to business and digital marketing journalists. Our experience has been that business and digital marketing journalists are usually the most approachable and the most responsive. Niche media outlets. We don’t fear rejection.

Fashion 48

Fashion Pitching Tools Twitter 48

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing.

Marketing 63

Marketing B2B Print Technology 63

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

Cision

OCTOBER 14, 2015

Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Local Print 120

Konnect Agency

DECEMBER 2, 2019

Summer is when most long-lead publications (read: print magazines) begin conversations about their December issues. Working in Social Media / Digital Marketing , you always have to stay up with the latest trends. A creative outlet of unapologetic Latinas, Hija De Tu Madre created a planner that suits all your planning needs.

Travel 78

Travel Agency Print Social Media 78

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

DECEMBER 1, 2016

rental market, including the increase of occupancy rates and rental prices, we broke in with U.S. Our strong integration with marketing technology resulted in this business press hit in CNBC. Both appeared in print, on the front page of USA Today’s Money section. Using interesting stats around the U.S. News & World Report.

Strategy 60

Strategy Print Insurance Insurance 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? You also have a built-in outreach market if you promote your content. Many tools, like Visme or Canva , help create graphics, but visual creativity is the best differentiating factor for graphics. Would you bookmark or share this content?

How To 71

How To SEO Google Examples 71

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Even if your marketing, social media, and PR teams operate independently, you should all have shared visibility into what the others are publishing (and vice-versa).

How To 52

How To Pinterest Resources Writing 52

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. She was included in the iMedia 25 Class of 2012 as a key influencer in interactive marketing, and is an experienced fashion & consumer marketing strategist.

Interviews 28

Interviews Fashion SEO Social Media 28

Bad Pitch Blog

APRIL 28, 2007

So this news article was a welcome find (click on the print version for the full-length version). They were creative, simple to understand, colorful and told from a unique perspective. Push creativity and be open to new ideas. It’s a feature on Buz Buse, someone I mentioned in a recent post. But you can promote its people.”

Pitching 40

Pitching Print Creativity Local 40

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Hosted by Chris Brogan and the rest of Owner Magazine’s staff.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. There are examples offline and online in almost every market. Publishers have shifted from print to digital formats including apps and websites.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

FEBRUARY 25, 2015

Doug Iverson (formerly with the Pioneer Press and Finance & Commerce ) edits healthcare reporter Chris Snowbeck and medical tech writer Joe Carlson (formerly with Modern Healthcare magazine); our Washington, D.C. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48