ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Stephen Waddington

FEBRUARY 12, 2021

Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts. And social media platforms continue to be a source for information, with smaller local and specialist groups springing up around the world and creating new opportunities for brands to build communities and loyalty.

Crisis Management 88

Crisis Management Print Ethics Local 88

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Weather may sound boring, but it’s actually a rich story idea with high local relevance. Or if a client doesn’t immediately have a tie to a hit show, get creative.

Film 180

Film Small Business Pitching Comparison 180

Barokas

JULY 17, 2017

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind. As we marched toward Opening Day, one thing was clear: our PR approach had to be as non-traditional as the hotel itself.

Meeting 68

Meeting Hotels Travel Local 68

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news.

Journalism 120

Journalism Trends Local Print 120

Barokas

JULY 17, 2017

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind. As we marched toward Opening Day, one thing was clear: our PR approach had to be as non-traditional as the hotel itself.

Meeting 60

Meeting Hotels Travel Local 60

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

5W PR

APRIL 9, 2019

It can cost money and time to creatively come up with a way to connect. A business that gets involved in its local community achieves multiple objectives. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible.

Consumer 60

Consumer How To Advertising Advertising 60

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. Take a look….

Print 60

Print Media Travel Wireless 60

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. I love getting creative in the kitchen and entertaining for family and friends.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

Cision

APRIL 28, 2015

The locals loved the story. It even issued full-page print ads showing how its salaries compared to average ones in the region. Images: Bart Everson , Caelie_Frampton ( Creative Commons ). The employees wanted him back and weren’t going to work until he was. More importantly, they acted and joined the unfolding story.

Employee 120

Employee Print Customer Service Local 120

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. Search engines are the most trusted form of media (56%).

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If I had a billion dollars, I would… pay off my home, fund my kids’ college education and donate to charities doing great work in my local community. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring. Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. . ” Local travel for a global audience.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Bianchi Biz Blog

MAY 16, 2022

It’s also nice to see programs like this where engineers have the opportunity to be a little more creative with their designs because they know the end result is for demonstration purposes, but could help lead to future solutions. We like to hike, play board games, visit our local breweries. What story or stories are you most proud of?

Meeting 74

Meeting Media Engineering Journalism 74

Cision

MAY 12, 2015

Through a combination of social and earned media, we engage local and national thought leaders on the issues to help drive foot traffic to the bakery, which is in the Georgetown neighborhood of Northwest Washington, D.C. Your clients will be happy and you’ll have a better relationship with your media contacts because of it. Click here!

Data 120

Data Nonprofit Analytics Instagram 120

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 147

Employee Print Writing Survey 147

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Maxim Behar

JANUARY 3, 2021

Of course – self-publishing in the modern world is also common practice, but I predict that in the next decade big publishing house will have their strong impact into the creative process and readers will trust them a lot. It could be the first-ever book in the world first published on Social media and then printed.

Local 52

Local Writing Social Media Interviews 52

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. Guests were wowed by the event, which featured a DJ, food and drinks by renowned Chef Ethan Stowell, and local music icon Macklemore’s ‘White Walls’ Cadillac limo and ‘Downtown’ Moose Bike.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. This Business Insider article was a matter of that.

Strategy 60

Strategy Print Insurance Insurance 60

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. What’s the best pitch of yours that resulted in coverage and what elements made it successful? The coverage was incredible.

Pitching 98

Pitching Consumer How To Education 98

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields.

Sports 113

Sports Retail Local Report 113

Bad Pitch Blog

AUGUST 7, 2012

From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. This is because reasons to believe are proof -- the facts keeping the wings on the creative plane giving your pitch altitude. What does the editor''s zero moment of truth look like?

Pitching 67

Pitching Strategy Local Banking 67

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere. The recruitment market is tough.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. It's a move that was intended to build relationships with local media but has led to a shortfall in skills. Here’s what I learnt about the difficult conversations that need to be had about the future of the NHS. #1

Communications 63

Communications Healthcare Print Community 63

Shift Communications

SEPTEMBER 17, 2015

One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. How we get creative for client campaigns is what I find can be the biggest difference.

Agency 60

Agency Apparel Pitching Creativity 60

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids.

Agency 100

Agency Newspapers Interviews Radio 100

Shift Communications

DECEMBER 9, 2015

SHIFT’s team approach allows for the work, expertise and energy to be spread evenly across all clients, allowing more room for creativity and putting the emphasis on collaboration over confrontation. I probably definitely thought I was Josh Lyman when I started as a lowly field organizer working out of a print shop in Syracuse, NY.

B2B 60

B2B Energy Print Government 60

PRSay

MAY 5, 2016

Along the same lines, many brands have chosen to announce their rosters first via social media as a soft launch and have held their campaign creative and activation plans for a bigger, more formal PR play at a later date. First, all PR starts local. Second, only pitch good stories.

Sports 60

Sports Pitching Print Local 60

Ishmael's Corner

OCTOBER 22, 2014

As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). Successful content doesn’t happen by accident – a lot of hard work, creativity, and planning goes into effective content marketing. . There’s some irony in there somewhere.

SEO 140

SEO Web Engineering Google 140

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. DO Get Creative. The good news is that “there’s a lot of creativity and value to be had in SMTs.

Strategy 40

Strategy Media Radio How To 40

Prohibition

MARCH 16, 2020

It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. Her feed sees her eating out at some of the best restaurants the city has to offer, many of which are independent and local. Northern Blogger (@rhiannaoliviab) on Jan 24, 2020 at 8:22am PST.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. Her feed sees her eating out at some of the best restaurants the city has to offer, many of which are independent and local. Lucy Earnshaw (lucy_earnshaw). View this post on Instagram.

Fashion 62

Fashion Instagram Travel Trends 62