Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. When Does a Brand Need Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. That said, let’s check out these tools: 1.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you. That said, let’s check out these tools: 1.

Data 120

Data Tools Google Examples 120

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. However, remember that AI should not replace human-written content and creativity. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. This list is of free digital marketing tools for non-profits is a great place to start. Solutions: Free tools to the rescue. Guest Post by Laura Petrolino.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Cision

DECEMBER 5, 2017

Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. Infographics. I love infographics. I love infographics. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prohibition

AUGUST 23, 2023

This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Having specific goals will help guide your strategy and measure success. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns.

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. However, remember that AI should not replace human-written content and creativity. So, to help you out, we’ve identified the top 5 PR trends in 2024. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage. Creative Media Kit Ideas. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. Where do you go to learn about your favorite tools, apps, and resources?

How To 44

How To Resources Infographics Tools 44

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Bob Stone’s framework is elegantly simple: list, offer, creative. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Facebook Inc. And again.”.

Analytics 60

Analytics Data Report Measurement 60

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Hints at Cooling Tools and Tactics? Top tech tools used by PR pros. Click To Tweet.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Buzzstream

FEBRUARY 15, 2024

High Estimated Sitewide Organic Traffic You won’t be able to tell the actual monthly traffic with any tools, but most can give you estimated organic traffic. Use a tool like Ahrefs Site Explorer to see the organic site traffic. Using a tool like Ahrefs Site Explorer, you can see the progression of a link profile over time.

How To 71

How To SEO Google Examples 71

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

ISEBOX

MARCH 18, 2016

Enter public relations automation tools. Campaign Organization & Project Management Tools = Efficiency. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15.

Publicity 70

Publicity Enterprise Analytics Tools 70

Beyond PR

DECEMBER 5, 2017

Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. Infographics. I love infographics. I love infographics. Infographics are easy to read, easier to digest and boost engagement by up to 3x.

Infographics 72

Infographics Case Study Video Survey 72

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. Given the constantly evolving news cycle, what were the challenges of measuring the results of your efforts in real-time?

Publicity 157

Publicity Social Media Report Fashion 157

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. Below I’ve collected a list of tools to help you put the “art” in your article. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. Pixels (px): The term used to measure image dimension. Screenshot.

Web 77

Web Pinterest Creativity Print 77

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. Sometimes, we just need a little inspiration to prove measurable success. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

Cision

AUGUST 6, 2015

Read the full-length white paper or check out the infographic below! Images: N i c o l a , Hideyuki KAMON , brendangates ( Creative Commons ). By identifying and understanding these expectations, brands can better manage consumer expectations, communicate messages that resonate with their target audience and meet consumer needs.

Travel 120

Travel Technology Airlines Wireless 120

Stephen Waddington

DECEMBER 5, 2018

Engagement with news brands online is messy and tricky to measure. Database tool may have taken the place of media directories but I’d urge you to start by doing your own desk research. These tools are the modern equivalent of the little black book. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Our reporting has stepped up.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

NewsWhip

MAY 27, 2021

We meld our relationships with journalists, the art of what we do with the science, our Real Chemistry analytics, and tools like yours to allow us to tell the right stories at the right time on the right channel. We talk about aerosol nanometers of size for measuring aerosols. So, I really doff my cap at this really creative use.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. You can also invest in some tools to help create and schedule your content. Most business owners are reasonably familiar with both of these tools. Earned media is a valuable tool for public relations because it’s authentic and believable.

Publicity 64

Publicity Small Business Advertising Advertising 64

Beyond PR

AUGUST 4, 2016

Track your links: This can be done with various marketing automation tools, or use Google URL parameters, which gives you an in-depth view of performance in Google Analytics. Posting to Twitter multiple times per day can be difficult to keep up with, so leverage a social media engagement tool that has a scheduling feature.

Social Media 40

Social Media Pinterest Media Marketing 40

Journalistics

JULY 6, 2013

This again includes preparation, monitoring, waiting and swift action, but also requires a bit more creativity and innovation on the part of your communications team. Leveraging one-part gut feel, and one-part social listening tools, this person will know in an instant whether or not the suggestions of your news professional will fly or not.

Marketing 52

Marketing Community Trends Case Study 52

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement.

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Content is a key tool in those efforts. Create social videos and infographics. Get creative with compliance.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 52

Healthcare Content Marketing Industry Trends 52