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Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? Currently, PR has a measurement challenge. In Matt’s words, the current attitude is one where “marketing owns measurement.” The Solution. Amrit Gill.

Analytics 141
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The Influencer Marketing Measurement Enigma


Public relations has always been a challenge to measure. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. EMV is a mysterious metric.


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Top 10 must-have PR and communications tools: 2023 Guide


The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

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Renée Warren on Delivering and Proving PR Value

Flack's Revenge

She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value. Renée is a dynamo, a noted speaker, author, entrepreneur and a fellow podcaster (check out Into the Wild ). It was great chatting with her.

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How to Measure Your Work With Instagram Influencers

The Resolution Blog

Measure, measure, measure. While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out. Then you can measure the engagement rates?—?both you can listen here.

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Artificial Intelligence and the Practice of PR

The Proactive Report

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. AI-powered tools can help generate headlines, craft social media posts, and even write news articles. They can also measure their return on investment (ROI). Why should you embrace AI?

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Tracing the measurement origins of PESO

PR Conversations

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). Instead emphasis was on use of digital tools. This image is shared via Creative Commons and credited to Spin Sucks.