ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Publications .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

PR in High Definition

FEBRUARY 27, 2023

It is being touted as a technology with the potential to change our lives – for better, or worse. This technology holds the potentially to enable people to do their jobs better, faster and with greater ease. In the B2B tech PR and communications industry, there are several ways that generative AI could revolutionise how we work.

Industry 62

Industry Communications Technology Reputation 62

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Showcasing exceptional craftsmanship In the jewelry industry, quality and craftsmanship are of utmost importance.

Industry 78

Industry How To Fashion Creativity 78

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. ” This presents a challenge to the public relations industry because it leaves us with a proof problem. The Solution.

Analytics 141

Analytics Google Creativity Publicity 141

Remote PR Jobs

JANUARY 30, 2024

Interpersonal skills– building relationships, networking, and collaborating effectively– are a necessary element to cracking it in the PR industry. Whether you’re talking to a stakeholder or CEO, play the long game by creating a sustainable strategy, which is one with a network of mutual support.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Buzzstream

JUNE 5, 2024

We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. There are also asset-less digital PR strategies that include pitching quotes to journalists. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

ImPRessions - Crenshaw Communications

JULY 1, 2021

In the end, they usually told me just to promise awesome media coverage and leave it at that — no separate strategy or even tactics. Most have been replaced by creative digital marketing companies. Meanwhile, public relations has grown and matured as an industry. Breakthrough creative. It was laughable.

Agency 421

Agency Creativity Advertising Advertising 421

Deirdre Breakenridge

AUGUST 26, 2014

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry.

Industry 316

Industry Fashion Travel Tourism 316

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR. Read the full report.

Industry 113

Industry Measurement SEO Corporate 113

Contently - Strategy

MARCH 3, 2020

And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. In highly regulated industries like finance and insurance, you can’t just publish whatever you want, whenever you feel like it. Invite legal into the creative process. Knowledge upfront reduces friction later on.

Creativity 122

Creativity Marketing Insurance Insurance 122

Cision

MAY 23, 2017

You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience. Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR. Read the full report.

Industry 100

Industry Measurement SEO Corporate 100

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. With the right PR strategy or partner, adtech companies can propel their brand to the forefront, reaching the right audiences and setting themselves apart.

Publicity 203

Publicity Marketing Advertising Advertising 203

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR. Read the full report.

Industry 100

Industry Measurement SEO Corporate 100

ImPRessions - Crenshaw Communications

APRIL 15, 2021

They’re also an asset for industry award submissions. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology. Get creative with solutions. That sums it up nicely.

Case Study 298

Case Study Study B2B Technology 298

Cision

SEPTEMBER 5, 2017

So the question is, how do you implement a successful earned media strategy? One of the most common reasons behind the failure of earned media strategy is the lack of analysis. Careful and honest inspection of the strategy before its launch will help you reduce the chances of failure. Identify Goals and Objectives.

Strategy 244

Strategy How To Media Measurement 244

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills.

Strategy 62

Strategy Brand Branding Technology 62

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . We were launching Hubs around the Globe and we needed to power these M Live Command Centers with a suite of technology. Brett: Technology is now woven throughout the fabric of today’s travel.

Travel 109

Travel Data Industry Hotels 109

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

Conference 156

Conference Privacy Advertising Advertising 156

Burrelles Fresh Ideas

OCTOBER 24, 2023

But one fact remains steadfast: no matter what your industry may be or what kinds of market conditions you’re operating under, the indisputable preeminence of the customer. This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely.

Strategy 97

Strategy Ethics Social Media Data 97

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333

SEO Analysis Meeting Travel 333

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. Use time saved to work business strategy into communications tactics. Sound familiar? Understand that ChatGPT still needs a human editor.

Publicity 183

Publicity Software Education Technology 183

5W PR

JUNE 14, 2024

How AI Tools Are Driving Progress in Various Fields AI’s influence resonates throughout numerous industries, revolutionizing conventional methods and enhancing productivity, cost-effectiveness, and efficacy. PR professionals help demystify the complexities of AI, presenting it as a beneficial tool rather than a threat.

Publicity 78

Publicity Analysis Healthcare Tools 78

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. On Tuesday, February 16th, at 8:30 p.m. The post Join #PRStudChat on Feb. … Read more.

Community 150

Community Creativity Content Marketing Infographics 150

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. The globally recognized tech entrepreneurs, academics and scientists Stern Strategy Group represents for speaking and advisory services are ready to help leaders make better informed decisions about AI.

Technology 100

Technology Ethics Leadership Groups 100

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

It’s important for a CEO and others at the C-level to understand what the right PR strategy can bring to the table. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. However, it should be.

Leadership 182

Leadership Reputation Internal International 182

PRSay

SEPTEMBER 10, 2019

One mistake I see communicators make is jumping right into video content creation before setting the strategy. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. All video isn’t created equal, and different brands, platforms and topics require different creative pushes.

Storytelling 137

Storytelling Video Strategy Analytics 137

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. Event producers hustled to pivot to virtual conferences, which forced innovation throughout the entire live events industry.

Conference 299

Conference B2B Meeting Fashion 299

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today.

Technology 96

Technology Ethics Tools Creativity 96

PR in High Definition

APRIL 30, 2024

But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it.

Privacy 62

Privacy Energy Technology Financial 62

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Artificial Intelligence (AI) has been transforming industries and businesses, and ad tech , a specialist sector where we do a lot of work, is no exception. Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools.

Advertising 170

Advertising Advertising Analytics Data 170

Sword and the Script

MARCH 28, 2023

Mostly augmentation, but some replacements “It’s inevitable and normal that with the advancement of technology, certain jobs no longer exist and new jobs are created – look at how modern media monitoring tools have replaced the need for the news clippings teams of yesterday for example.

Software 139

Software Technology Creativity Crisis Management 139