PR 20/20

NOVEMBER 23, 2020

Here’s how we’re thinking about putting the customer at the center of digital strategy, technology, and story — now and in the future. Strategy: Fuel the flywheel. Technology: Optimize your tech stack. If customer experience is the heart of your strategy, then make it the heart of your operations too.

Technology 73

Technology Strategy System Storytelling 73

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. The solution seems to be to get more creative. You can use Google Analytics to guide your strategy. The Solution. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Presspage

MARCH 15, 2023

More subtle, but therefore harder to mitigate, is its lack of intuitiveness, a broader context-awareness of your organization, the society and sentiment and a certain authenticity, which are all necessary ingredients to make a communications strategy a success, and a piece of content spot-on.

Technology 78

Technology Creativity Storytelling Communications 78

ImPRessions - Crenshaw Communications

JULY 1, 2021

In the end, they usually told me just to promise awesome media coverage and leave it at that — no separate strategy or even tactics. Most have been replaced by creative digital marketing companies. Our agency largely focuses on an ecosystem of high-growth technology clients for whom PR IS marketing. Breakthrough creative.

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Develop strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy.

B2B 291

B2B Policies Case Study Enterprise 291

Deirdre Breakenridge

JANUARY 27, 2015

Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. It’s time to start thinking about bringing your creative work back in-house. You want to build the right creative team, and to do that you need to consider a few factors: 1.

Creativity 150

Creativity Analytics Guidelines Agency 150

Remote PR Jobs

JANUARY 30, 2024

Whether you’re talking to a stakeholder or CEO, play the long game by creating a sustainable strategy, which is one with a network of mutual support. With limited time available, it is essential for PR practitioners to step back, assess the bigger picture, and develop comprehensive communication strategies.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Publications .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Stern + Associates

OCTOBER 26, 2023

There’s no doubt that advancements in artificial intelligence have pushed our society to the next level of technological breakthroughs. An entrepreneur and former philosophy professor, Blackman is captivated by the ethics of emerging technologies. Unlock Innovation Without Compromising Ethics appeared first on Stern Strategy Group.

Ethics 115

Ethics Privacy Technology Government 115

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Brand Branding Technology 62

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI? AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. These insights are essential if you are to design communication strategies to reach them, resonate with them, and inspire them to act.

Strategy 95

Strategy Ethics Social Media Data 95

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology. The types of KPIs vary depending on the purpose of the technology spotlighted. Get creative with solutions.

Case Study 298

Case Study Study B2B Technology 298

Contently - Strategy

MARCH 3, 2020

And with some creative thinking, it doesn’t have to be a headache that gets in the way of your job. Invite legal into the creative process. As a final piece of advice, it helps to use some sort technology platform when figuring out compliance. You can still publish content at the speed of news. Want to learn more?

Creativity 75

Creativity Marketing Insurance Insurance 75

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. Use time saved to work business strategy into communications tactics. Sound familiar? Understand that ChatGPT still needs a human editor.

Publicity 173

Publicity Software Education Technology 173

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today.

Technology 95

Technology Ethics Tools Creativity 95

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. The list goes on.

SEO 333

SEO Analysis Meeting Travel 333

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast.

Technology 86

Technology Automotive Trade Shows Hotels 86

5W PR

AUGUST 3, 2021

Creative Product Sampling Techniques. There are three factors that have to be taken into account while understanding the psychology behind product sampling technology: 1) Reciprocity – When customers try free products they tend to feel indebted. There are quite a few benefits of this strategy.

Strategy 88

Strategy Consumer Survey Creativity 88

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. The critical thinking, creativity, and judgement that PR professionals bring to their work cannot be replicated by AI. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity B2B 353

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. With the right PR strategy or partner, adtech companies can propel their brand to the forefront, reaching the right audiences and setting themselves apart.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

SEPTEMBER 10, 2019

One mistake I see communicators make is jumping right into video content creation before setting the strategy. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. All video isn’t created equal, and different brands, platforms and topics require different creative pushes.

Storytelling 117

Storytelling Video Strategy Analytics 117

Stern + Associates

NOVEMBER 1, 2023

” Subscribe to Minds Worth Meeting wherever you get your favorite podcasts to be the first to know when new episodes come out: Minds Worth Meeting is a production of Stern Strategy Group and is a collaboration between Stern Speakers & Advisors and Stern PR & Executive Visibility.

Meeting 123

Meeting Leadership System Groups 123

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. MarketMuse : MarketMuse is an AI Content Intelligence and Strategy Platform. Depending on your use case, MarketMuse can support content strategy, research, creation, optimization, metrics and advisory.

Technology 65

Technology Marketing Tools Google 65

Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S.

Government 107

Government Technology Policies Ethics 107

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. Creative Activation Opportunities: SXSW is known for its long lines and bustling crowds, presenting marketers with unique opportunities for activations.

Leadership 78

Leadership Conference Marketing Community 78

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. It’s a masterful leader, creating strategies that help companies build trust, and ultimately, achieve more success. Here, technology isn’t about entertainment. Forget the Silicon Valley playbook of viral trends and flashy apps.

Industry 78

Industry Publicity Ethics Privacy 78

Stern + Associates

AUGUST 16, 2023

Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. In this episode: We revisit our conversation with technology analyst, investor and author of “The Exponential Age”, Azeem Azhar.

Meeting 102

Meeting Ethics Energy Technology 102

PRSay

DECEMBER 18, 2023

Since bursting into the public consciousness in November 2022 with the debut of ChatGPT, artificial intelligence has signified “a profound shift in society, media and culture,” said Perry, the December guest for Strategies & Tactics Live , PRSA’s monthly interview series on LinkedIn. “We Perry said. We have to get busy with this stuff.

Communications 72

Communications Guidelines Technology Tools 72

Stern + Associates

FEBRUARY 23, 2023

With what he playfully calls “the quantum way of thinking,” Spiros explains that the secret to enabling innovation and creative problem solving in business is the same as when working out the mysteries of the universe: perspective and pace. Innovative and creative thinking is deep and deliberate that way.”

Creativity 105

Creativity Film Groups Engineering 105

Contently - Strategy

JULY 27, 2020

Content Strategy. Creative Talent. Do you have the right creative talent at your disposal to create content that’ll truly stand out? Will you build an in-house team, or join the new generation of content marketers scaling with top-flight creative talent to maximize their creative and budget flexibility?

Content Marketing 142

Content Marketing Marketing Creativity Technology 142