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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. A PR team can’t force journalists to cover a particular story, and we don’t exert perfect control over when and how they cover it when they do.

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Advice From Black Comms Pros on How to Advance in the Profession

PRSay

Take a look at the specially curated resources highlighted on our Black History Month page here. It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. So how can I use my network? How can I leverage my resources to help someone that I know needs support?”

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How To Get A Fast Start On Your PR Campaign

ImPRessions - Crenshaw Communications

For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. The team should consider tapping friendly editors to see what they’re working on and how the client or stakeholders may be a resource. Go for “quick wins”. These are all ways to land the first win and wow the client.

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How To Get A Fast Start On Your PR Campaign

ImPRessions - Crenshaw Communications

For more pointers about what to ask and how to gather assets, see Cliff’s post about startup protocol. The team should consider tapping friendly editors to see what they’re working on and how the client or stakeholders may be a resource. Go for “quick wins”. These are all ways to land the first win and wow the client.

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How to Create A PR Stunt That Gets Noticed

5W PR

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

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How To Make A Killer Content Calendar

ImPRessions - Crenshaw Communications

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions. In PR , a content calendar is a key part of any public relations plan.

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8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

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