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How to Build a PR Business Case and Justify the Expense

Onclusive

Building a business case for PR resources may seem like a daunting task. In this webinar, our panelists will discuss best practices for building a business case to secure PR’s most necessary resources. Time: 2:00 pm EST. The post How to Build a PR Business Case and Justify the Expense appeared first on Onclusive.

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Top 7 Communication Resources

Critical Mention

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Though there are many wonderful resources out there, we’ve chosen to share a few of our favorites that we think could help you communicate throughout every phase in this unforeseen time.

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Employees as brand evangelists—how to tap this huge resource

Agility PR Solutions

The post Employees as brand evangelists—how to tap this huge resource appeared first on Agility PR Solutions. The pandemic produced interesting marketing results by revealing that younger generations were willing to dump their brands if they didn’t agree […].

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How to build a compelling business case for PR investments

Onclusive

Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. Therefore, one of the most important things to keep in mind is how to make it easy to understand and compelling to the C-suite. Step 4: Work out the plan.

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10 Free Content Marketing Resources You Need to Bookmark

Contently - Strategy

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Which resources can you really trust? To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources.

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The benefits of outsourcing marketing—and how to implement it into your business

Agility PR Solutions

Outsourcing marketing is quickly becoming recognized as a viable way for startups and SMEs to execute sophisticated marketing strategies without overstraining their resources.

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How to Make your Messaging Stick

Onclusive

A/B testing for key messages: Track soundbites in a bucket against each other to optimize email marketing, social media, and key messaging materials by leveraging your top performing messages Collaborate with other teams, including marketing, product and human resources, helping them incorporate the winning messages into their strategies.

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