Contently - Strategy

APRIL 1, 2024

Here’s how to create SEO-driven content that stands out from the competition. Creating SEO-Driven Content Customers Care About As a content professional, I realize you may not have all the resources you would need for great SEO content creation in an ideal world. How does your brand, product, or services make their lives easier?

SEO 52

SEO Engineering Writing How To 52

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh,

Creativity 96

Creativity Storytelling LinkedIn System 96

Barokas

APRIL 16, 2019

Secure the budget : Internal teams should be thinking ahead about the resources they will need three, six and 12 months down the road. This will ensure that the team can hire communications staff when needed, invest in creative assets and increase reliance on outside agencies when the workload gets heavy.

How To 102

How To Crisis Internal International 102

Cision

DECEMBER 9, 2015

A copyright is legal protection for your creative works and ideas that are published, broadcast, or presented or displayed publicly. If you’re more interested in having people reuse original branded content, check out Creative Commons. Create an internal wiki that houses up-to-date information and resources.

How To 120

How To Training Education Creativity 120

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. And that's ok because I know how to integrate their marketing and communications for real business value.

How To 104

How To Fashion Banking Industry 104

Solo PR Pro

AUGUST 1, 2023

However, the process can be overwhelming if you're unfamiliar with the necessary steps and resources involved. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way.

Employee 87

Employee Small Business Resources Insurance 87

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. This not only enhances the user experience by providing additional resources for deeper exploration but also boosts SEO by creating a tightly-knit topical relevance and internal linking structure.

How To 52

How To SEO Content Marketing Engineering 52

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Allow the agency creative freedom. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Critical Mention

OCTOBER 1, 2018

Luckily, there are strategies to cater to international audiences for your next PR campaign! Creating logos for an international audience isn’t just about translating the words you have in your logo–it’s a matter of designing it in the right context. The colors. Just as images must be culturally appropriate, so must colors.

Local 65

Local How To Internal International 65

PRSay

APRIL 5, 2022

A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” Additionally, they discussed how we, as communicators, can add to the dialogue around workplace diversity.

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Resources Nonprofit Groups System 142

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

wiredPRworks

MAY 23, 2022

Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Submit a Speaker / Emcee / Trainer Inquiry [link].

LinkedIn 52

LinkedIn How To B2B Social Media 52

PR 20/20

JANUARY 10, 2023

These activities may include helping you determine what marketing areas to invest in, which platforms will reach your target audience, and how to craft messaging that will resonate with your ideal customer. Additionally, marketing agencies bring another expertise to the table—creativity. Project-Based Partnerships.

Agency 74

Agency Marketing Internal International 74

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And companies start looking for answers and resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Quick access to internal subject matter experts.

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Agency Resources Employee Internal 133

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Connect with David Meerman Scott. Facebook [link]. Instagram [link]. Twitter [link]. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. You will learn how to: – instantly recharge your mindset to think like a pr superstar.

Writing 49

Writing How To Engineering Education 49

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out.

Meeting 191

Meeting Agency Creativity Case Study 191

Melissa Agnes

NOVEMBER 19, 2014

As a trainer of these officers, I had always struggled with how to best develop their thinking skills. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Adaptive Crisis Response. There are few standards in crisis.

Crisis Management 266

Crisis Management Crisis System Policies 266

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. You will learn how to: – instantly recharge your mindset to think like a pr superstar.

Writing 40

Writing How To Engineering Education 40

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. At the PRSA 2019 International Conference , Oct.

Storytelling 137

Storytelling Video Strategy Analytics 137

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Cision

APRIL 2, 2015

Read our free “How to Beat Content Marketing Overload” white paper now! (No It does not matter how many followers it may have or the amount of native advertising a company purchases. Too often campaigns are created to appease an internal stakeholder or a department that believes it needs to deliver a message.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

PRSay

MARCH 26, 2021

Internalizing messages that we have to do more and make more leads to burnout and hurts our creativity. Public relations and communications is one piece of DE&I that should be working alongside research and development teams, human resource teams and customer service teams to improve experiences and messages.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link.

Internal 118

Internal International Insurance Insurance 118

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! Even as students, there are numerous resources at your fingertips to help you prepare for a future as PR professionals; many of these opportunities can help you build a professional portfolio while still in school.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. Where resources do not exist within an organisation, access external support such as the resources listed in this report.

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Policies Exercises Resources Employee 60

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. New interns will have to learn everything from the confusing marketing lexicon to email marketing and ROI (that’s return on investment). How to Use MailChimp | MailChimp.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Doctor Spin

FEBRUARY 14, 2024

Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. But within public relations, we understand how to engage in two-way communication.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

The task of acute stress is to mobilise the body's resources and accumulate energy to solve the issue of survival at a short distance. Negative emotions, crises, personal events do not stop, depleting all internal resources? Sergii Bidenko: During crises, people need strength and energy to fight stress. Why does this happen?

Energy 52

Energy System Exercises Examples 52

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. A-plus PR professionals are diplomatic and understand how to play well with others in order to drive meaningful business outcomes. They “think like marketers” in terms of how to prove ROI to the C-suite. They are innately creative. Each of the sneakers represents a U.S.

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Measurement Data Analytics Conference 136

wiredPRworks

FEBRUARY 11, 2019

I will teach you how to craft your brand’s legacy story. Everyone will learn how to go from being plain and forgettable to being fabulous and formidable. About Barbara Rozgonyi, Creative Visionary. By the end of the program, you’ll have an outline and a narrative to share with your team.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Deirdre Breakenridge

AUGUST 21, 2015

But, you have to know how to use the opportunity to your advantage. The love part came with the experience of learning new skills and knowledge on how to run a sound business. When you take the time to look ahead and be forward thinking, the CFO will find your proactive nature refreshing and see you as a much-welcomed resource.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

But, you have to know how to use the opportunity to your advantage. The love part came with the experience of learning new skills and knowledge on how to run a sound business. When you take the time to look ahead and be forward thinking, the CFO will find your proactive nature refreshing and see you as a much-welcomed resource.

Company 150

Company Meeting Crisis Management Government 150

Polaris

NOVEMBER 24, 2014

Marketing and PR includes everything from media relations and blogger outreach to content marketing and social media, not to mention government relations, internal communication and issues management. Is the scope of work regional, national or international? It’s not appropriate to request creative ideas on spec.

Marketing 168

Marketing Policies Agency eBook 168

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. Campaign Launches.

Crisis 92

Crisis Marketing Healthcare Resources 92