Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I do a lot of work in fintech – and all those vendors have financial professionals on staff. 100 million internal comms platform.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events. 3) Training events or skills showcase.

Resources 77

Resources Creativity Publicity Local 77

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons. First, let’s discuss creativity. With 5,000 U.S. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. There is also something to be said about real-time response and the ability to focus entirely on the company’s own internal needs.

Industry 221

Industry Content Marketing Corporate Analytics 221

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

Video 283

Video Facebook Social Media Creativity 283

PR for Anyone

SEPTEMBER 16, 2022

Financial Planning Month. International Walk To School Month. Another huge one that I work with my clients on, anyone in the financial planning space, anything related to financial planning October is that. But get creative. Employee Ownership Month. Filipino American History Month. German-American Heritage Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Shift Communications

FEBRUARY 26, 2020

“We work with healthcare clients in every one of our brands, providing a wide range of services, including insights, strategic planning, public relations, medical communications, clinical trial services, creative, branding and market access,” said Ralph Sutton, International Managing Partner, AVENIR GLOBAL.

Healthcare 128

Healthcare Public Affairs Creativity Agency 128

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

Reputation 62

Reputation Tourism Creativity Television 62

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine.

Agency 205

Agency Pitching Internal International 205

Stern + Associates

SEPTEMBER 29, 2022

Some attacks are more obvious than others, but malicious actors are getting more and more creative with their tactics, feeding off human behavior to access what we want to keep sacred. It’s more important than ever to be aware of these threats and vigilant about recognizing bad actors before they cause financial damage.

Government 62

Government Policies Technology Internal 62

PRSay

JUNE 1, 2020

Canceling in-person Pride celebrations has meant that the LGBTQ community has had to be even more creative in planning and promoting virtual celebrations online. One major concern is financial viability in a difficult economic climate. And the list of options grows every day. That’s a good thing for sure. Photo credit: shutterstock.

Community 209

Community Crisis Energy Internal 209

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Continue reading In some organisations, especially large ones, there are various financial stakeholders. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

APRIL 2, 2020

While there are bound to be some financial losses, acting now may make all the difference in your company’s ability to endure. Now is not only the time to be transparent, but also creative while interacting with customers. Be communicative with internal employees in every department on how they can help accomplish these goals.

Crisis 97

Crisis Employee Financial Consumer 97

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Stephen Waddington

MAY 17, 2020

Business and society Building better business - as organisations rebuild and reinvent they’ll look beyond focus on people and planet in addition to financial return. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Travel Retail 118

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work.

Skype 147

Skype Agency Meeting Software 147

Solo PR Pro

DECEMBER 17, 2021

Laura Frnka-Davis' agency LFD Communications is on track to have its best year yet financially and continues to land clients. The creative campaign features actual talking trash delivering litter facts and fun in surprising settings and interviewing notable humans from around the state. Check out a brief clip on Kami's Facebook page.

Banking 96

Banking Film Transportation Financial 96

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Doctor Spin

FEBRUARY 14, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

Agency 120

Agency Creativity Advertising Advertising 120

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. Together, we create a culture that inspires and retains top talent, builds long-lasting client relationships and achieves strong financial results. Porter Novelli is not the largest global agency in terms of financial or employee size. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Just not at the forefront of initial response!)

Crisis Management 266

Crisis Management Crisis System Policies 266

Sword and the Script

APRIL 13, 2019

2) Communicating the financial impact of marketing to the C-Suite. Connecting marketing effort to financial impact is the top “C-suite communication challenge” facing the CMO according to the latest survey of CMOs out of Duke University. 60% plan to run regular internal training and development programs. Give our services a try.

Study 114

Study Survey Infographics B2B 114

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

MARCH 7, 2023

Updates to the CRM include the “option to personalize communication to create a custom experience for their capital market contacts,” such as investors or financial analytics. million related to enhanced internal controls, and $1.2 Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 126

Software Analytics Technology Video 126

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. It won the Cannes Lion in three categories, including one for PR.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

MaccaPR

MARCH 18, 2015

Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial. Whether it''s mothers looking to make cleaning easier with help from an innovative 3M Scotch-Brite product or connecting millenials with creative cooking through General Mills’ Tablespoon.com, knowing your audience is key to the success of your content.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views.

Media 83

Media Crisis YouTube Television 83

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. What’s your why?

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 189

Marketing Content Marketing Data Social Media 189

Reputation Us

DECEMBER 14, 2022

Highlight your leaders internally before promoting them outside the organization. As an organization with creative, innovative thinkers, how you are navigating challenges can stoke essential conversations to ensure your good reputation drives the future of your company.< Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

The Proactive Report

JUNE 17, 2018

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. This ties in with the figures from the US Financial Literacy Study. It must be interesting, different, and creative. This kind of content definitely rises above the flood of ‘content for content’s sake.’ It was an “Aha!

B2C 157

B2C Study Exercises Sports 157

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Many studies show that CSR initiatives have a positive impact on financial returns.

Media Relations 120

Media Relations Trends Media Corporate 120