ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. A chance to show creative flair. . The smaller the agency environment, the greater the variety is likely to be.

Skype 147

Skype Agency Meeting Software 147

Cision

APRIL 14, 2017

The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. Craft the news, be the news, know the news.

Reputation 177

Reputation Measurement Exercises Pitching 177

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. How can they overcome them? How has your background in journalism helped you in public relations?

Insurance 120

Insurance Insurance Writing Sports 120

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. You’re not just financially literate; you’re fun-loving, young, and hip.

Financial 52

Financial Content Marketing Examples Banking 52

Cision

JUNE 1, 2017

It’s pretty gregarious—and we’re certainly faced with challenges, such as alternative facts—but we work every day to help communicators learn how to report real business results to their executives or clients. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Creativity Industry 245

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 152

Analysis Tools SMB Software 152

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Banking 105

Banking Content Marketing Examples Industry 105

ImPRessions - Crenshaw Communications

MAY 3, 2016

Consumer media are always looking for new ideas on how to help readers hack their own personal style, and Mother’s Day traditionally tops the list for handmade gifts. Consumer tech products can go under “tech-savvy mom” gift lists while personal finance services are for the “financial guru mom” lists, etc.

Local 120

Local Viral Survey Consumer 120

The Proactive Report

JUNE 17, 2018

How to Craft High-Quality Content . 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. There is a ton of content about how bad palm oil production is. It must be interesting, different, and creative.

B2C 157

B2C Study Exercises Sports 157

Burrelles Fresh Ideas

JULY 25, 2023

This involves bringing together everything from production to sales, including human resources and financial management. This centralized organization can help business leaders get a clear picture of how the company is doing, where it can improve, and where it can start to streamline operations a bit more.

Tools 75

Tools System How To Software 75

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. I learned early on that it all starts with good writing skills. I want to make a positive impact and move the business forward.

Financial 120

Financial Healthcare Media Relations Technology 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MAY 11, 2019

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. c) Financial transaction releases do not underperform.

Study 144

Study Media Relations Media B2B 144

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Fair enough.

Software 128

Software Pitching Ethics Privacy 128

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and.

B2B 122

B2B Marketing Survey Software 122

Critical Mention

SEPTEMBER 19, 2018

Once you have the data, analyzing it allows you to see what worked, what didn’t and how to adjust your future campaigns accordingly. With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits. SCHEDULE A DEMO.

How To 61

How To Media Crisis Crisis Management 61

OnePitch

JANUARY 10, 2023

How to Standout in His Inbox . [00:04:18] I asked you, how does a pitch stand out in your inbox? [00:04:25] So, it’s not really about trying to write a clever like subject line or like a clever pitch note. If you’re going to write a long letter, no one’s going to read it.”. View Transcription.

Pitching 98

Pitching Financial Video Product Launch 98

Solo PR Pro

MAY 27, 2022

Ultimately, we want to spend our time doing things that fulfill us physically, mentally, socially, financially and so on. Map the path to your core element: On a blank piece of paper, write down the number one thing you’re consistently working toward — your core element. What’s your mission? Celebrate wherever you are,” says Karen.

How To 68

How To Meeting Exercises Energy 68

Stephen Waddington

AUGUST 12, 2020

How is it going? We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. I kept hearing brand owners and business leaders say, "we need to do things better but how do we do that?" Write a business plan and go for it.

Agency 161

Agency Meeting Retail Energy 161

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Check out my post to find out how.

Tools 137

Tools Publicity SEO Measurement 137

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity.

Google 132

Google Course Survey YouTube 132

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Since that time, we’ve published 350+ articles that teach marketers how to plan, pilot and scale marketing AI effectively and efficiently. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. or brand visibility ( how are you measuring this?

Strategy 111

Strategy Measurement Financial Analytics 111

Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. ” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” It’s up to us to to figure out how to harness the tools.” ” Neville G.

System 78

System Technology Banking Community 78

PRSay

JUNE 3, 2022

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Throughout the series, readers will have the opportunity to learn about how to best partner with a search firm and recruiters. This post is the fifth and last in the series.

Interviews 87

Interviews Employee Financial LinkedIn 87

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How long should the crisis team be in place for?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Doctor Spin

MAY 21, 2021

Perhaps they’re struggling financially? See also How to write a PR pitch. Make a list of questions and dare to be creative and pointy. Perhaps their executives are lining their pockets? Perhaps their quality of services or products are poor? Perhaps they’re overcharging? Perhaps they have unethical practices?

How To 52

How To Hotels Survey Employee 52

Critical Mention

SEPTEMBER 13, 2018

There has been a constant debate among PR professionals about how to promote their brand. With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits. Paid vs. owned media. Your time is now! SCHEDULE A DEMO.

Technology 73

Technology Print YouTube Financial 73

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. Goals & Budgets.

Crisis 92

Crisis Marketing Resources Healthcare 92

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

Agency 89

Agency Energy Crisis Management Industry 89

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Now you see it, now you don’t.

Twitter 100

Twitter Facebook Nonprofit Social Media 100

Waxing UnLyrical

JANUARY 29, 2019

Below are the 10 most significant areas where automation can benefit businesses and marketers, as well as some tips on how to get the most out of automation for the marketing department. Analytics is a prime example of how marketers and businesses can benefit from automation. Feature #1: Analytics.

Marketing 74

Marketing Web Software Technology 74

Critical Mention

AUGUST 2, 2018

We have insights into not only how technology is impacting the PR industry, but how to roll with the changes. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. We’re here to help. What does AI mean to PR?

Technology 60

Technology Crisis Communications Pitching Software 60

ZudePR

SEPTEMBER 8, 2015

To coin a term unfairly used by the 1980s UK Chancellor Nigel Lawson to describe currency analysts and financial traders, I’d dismissed bloggers as “teenage scribblers” How wrong was I. The school can teach the child how to read but the parents need to instil that love from an early age. How ashamed am I?

Blogging 75

Blogging Print System Sports 75

Sword and the Script

DECEMBER 3, 2016

This isn’t unusual for a profession where both creativity and data are important. In a piece for the Content Marketing Institute – How to Stop Working So Hard: Agile Marketers Work Smarter – writer Andrea Fryrear says it’s not really a case of doing more with less as some suggest. click here or image for larger size) .

Marketing 60

Marketing B2B Content Marketing Training 60