October, 2024

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Preparing for a Crisis with Brand Storytelling

PRSay

Crises are inevitable. Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. People are naturally skeptical and quick to point out faults. This skepticism is why brands need to build trust long before any crisis occurs.

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Why PR professionals need SEO: Enhancing visibility and credibility

Agility PR Solutions

The world of public relations is changing fast. The internet has become the main source of information for most people. This shift means PR pros must now use search engine optimization (SEO) in their work. SEO helps your content show up when people search online. It’s not just for tech experts anymore. PR pros need […] The post Why PR professionals need SEO: Enhancing visibility and credibility appeared first on Agility PR Solutions.

SEO 187
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Understanding Earned Media Success in Press Releases: Factors & Amplification Strategies

Business Wire

Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, blogs, and social media shares, is highly valuable. This means more eyeballs and impressions because you shared compelling news that journalists want to share. The challenge here is measuring the success of these earned media articles, particularly from press releases.

Strategy 330
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6 Biggest Mistakes in Press Release Measurement (And How To Avoid Them)

Notified

Press releases are powerful tools for sharing news and engaging global audiences. But measuring their success can be tricky. Many communicators make common mistakes that lead to inaccurate or incomplete insights.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Flip the script: 7 ways to turn negative branding into a positive PR success story

Agility PR Solutions

One of the top skills you can have as a PR rep? Using bad publicity or negative perceptions to create an opportunity for success is especially important in a digital-first world where brands are more vulnerable than ever to public scrutiny and social backlash. Whether you’re helping one of your PR clients put out a […] The post Flip the script: 7 ways to turn negative branding into a positive PR success story appeared first on Agility PR Solutions.

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More Trending

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Build marketing and PR programs rather than executing campaigns

Sword and the Script

Marketing programs allow you to scale your efforts without stressing your team or sacrificing quality; The fitness analogy fits here: when you first start going to the gym you can’t lift much, or run fast or far; but if you keep going, you can add more repetitions, weight and distance – and do it in less time One of the systemic challenges in marketing and PR is the focus on campaigns.

Marketing 191
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ICON 2024 Recap: Melissa Etheridge on Authenticity and Speaking Her Truth

PRSay

“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif. Remember that you are the one telling the story, and “make sure it’s something you want to live with the rest of your life,” said Etheridge, reminding the audience to be honest and authentic, as McPherson referenced passages from her book “Talking to My Angels.

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2024 US Presidential Election Media Impact Analysis – Fifth Edition

Onclusive

The post 2024 US Presidential Election Media Impact Analysis – Fifth Edition appeared first on Onclusive.

Analysis 195
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PR Playbook: How to Personalize Emails Successfully at 2x Speed

Prowly

This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process. What you'll learn Efficiently prepare for personalized outreach to spark journalists’ interest Spend 50% less time on email personalization Use email analytics to your campaign’s advantage Try email personalization for free Background The world of traditional media is shrinking but PR needs are growing.

How To 118
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How AI and social listening work together to revolutionize PR crisis management

Agility PR Solutions

One wrong move by professionals in the field of public relations can quickly lead to a full-blown crisis. With advanced technologies in place today, PR professionals are more adept than ever before at being a step ahead of potential crises. AI in PR and social listening is revolutionizing how agencies respond to and prevent crises. […] The post How AI and social listening work together to revolutionize PR crisis management appeared first on Agility PR Solutions.

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How to bring your skills to life in a Public Relations cover letter

Remote PR Jobs

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. In our last article , we explored the first step of a successful job application: building an entry-level PR resume. Now, let’s dive into the next step. In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role.

Publicity 261
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CX and churn: the struggle to make 10 different channels feel like a single experience

Sword and the Script

B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7% of revenue , well below the 10% industry benchmark ; Peer-reviewed academic research shows B2B tech startups consistently underfund marketing ; More marketing leaders wou

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Best Practices for Harnessing Social Media Virality — Without Being Cringe

PRSay

Whatever a brand sells — from luxury goods to software solutions — it’s also in the attention business. It’s in the business of attracting potential customers with its incredible product, innovative technology and can-not-miss experience. For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Anchorman Mort Crim | On Top of PR podcast

Axia PR

In this episode, Mort Crim joins host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth.” Tune in to learn more!

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Lessons Learned by Future Pros at PRSSA ICON 2024

Culpwrit

In the early hours of October 13th, the DePaul PRSSA executive board packed their bags and boarded the first flight to Anaheim, CA, ready to attend PRSSA’s annual International Conference (ICON). For all but one member, this was their first time at ICON—a thrilling yet slightly daunting introduction to the world of public relations… Continue reading Lessons Learned by Future Pros at PRSSA ICON 2024 The post Lessons Learned by Future Pros at PRSSA ICON 2024 appeared first on Culpwrit.

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10 SEO-friendly content strategies for PR campaigns

Agility PR Solutions

Planning your next public relations campaign? One thing you don’t want to overlook is search engine optimization (SEO). As digital PR campaigns take off, SEO is and will remain a cornerstone of a successful strategy. For this reason, you’ll want to know where the two actually intersect and what SEO strategies your next PR campaign […] The post 10 SEO-friendly content strategies for PR campaigns appeared first on Agility PR Solutions.

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Reshaping Cancer Research: How AI is Shaping the Future of Cancer Research with Dr. Susanna Greer

PR for Anyone

Dr. Susanna Greer is a pioneering cancer researcher with 27 years of experience in the field. Currently serving as the Chief Scientific Officer for the V Foundation, Dr. Greer has dedicated her career to understanding and fighting cancer, leading groundbreaking research in immunotherapy. Her work has given hope to countless individuals and families affected by cancer.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Faces & Markets of PRGN: Mexico: Bringing PR and PA Excellence to Diverse Organizations  

Bianchi Biz Blog

Loreley Maldonado Founder and CEO, Eje Comunicación The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 102
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3 (More!) Writing Mistakes You’re (Probably!) Making Now

PRSay

Are your writing habits making your life easier — or getting in your way? If you’d like to write better, easier and faster, then see whether you’re making these mistakes in your writing process: Do you invest your writing time… …Where it does you the least good? To Write Better, Easier and Faster, experts say, break the writing process into these three steps: Prewrite: Get ready to write.

Writing 172
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200+ Instagram Captions That Go Viral (and How ChatGPT Can Help)

Awario

Struggling to find the perfect Instagram caption? This guide has you covered with creative ideas for every mood and season. Plus, learn how to use AI tools like ChatGPT to craft personalized captions that engage your audience.

Instagram 130
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UK public relations industry backs voluntary code to fix 'broken' pitch process

Wadds Inc.

Nine out of ten practitioners support a voluntary code of conduct to fix a 'broken' pitch process that costs agencies an average of £7,000 per opportunity. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse. This is the stark conclusion of the Pitch Forward report by the PRCA aimed at improving standards.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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8 ways to maximize ROI through strategic content partnerships—and how to find partners

Agility PR Solutions

Content partnerships are a great way to pool resources, reach a much larger audience with your marketing efforts, and build trust in your market. But what exactly are content partnerships, how do you find the right partner, and how can you maximize your ROI? When it comes to the PR industry, establishing a good reputation […] The post 8 ways to maximize ROI through strategic content partnerships—and how to find partners appeared first on Agility PR Solutions.

How To 182
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The Making of Kate Spade and Frances Valentine with Co-Founder & Fashion Visionary Elyce Arons

PR for Anyone

Elyce Arons is the co-founder of both Kate Spade and Frances Valentine, two iconic brands that have defined accessible luxury in the fashion world. Elyce’s journey from growing up on a farm in Kansas to becoming a key figure in the fashion industry is a story of perseverance, creativity, and passion for design. In this episode, Elyce sits down with Christina Daves to share her inspiring journey, beginning with her friendship and partnership with the late Kate Brosnahan Spade.

Fashion 130
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Generative AI inches along in public relations [PR Tech Sum 58]

Sword and the Script

The internet received similar levels of hype in 1999, receded with the dot-com bust and then came back with slow and steady progress; generative AI in public relations seems to be evolving in the same way If you can excuse the rounding error, generative AI has been more or less mainstream for about two years. So, what’s been the impact on PR and corporate communications?

Publicity 122
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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., today. Benitez talked about how he started out and recounted watching the local Miami news as a child. He shared a memory of hiding under a table when he was 7 years old during Hurricane Andrew in 1992.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Big developments for Axia Public Relations

Axia PR

New capabilities, new clients, and new successes. Thanks to you and our growing team, this has been a fantastic year for Axia Public Relations. And our third quarter is off to an incredible start! Big things are happening at Axia as our capabilities and agency expand. We’re excited and gratified to share the news with you today.

Publicity 118
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How B2B Brands Can Leverage User-Generated Content

Contently - Strategy

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Sure!) No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience.

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Watching social media trends: A complete guide to Instagram Analytics in 2025

Agility PR Solutions

Growing on Instagram in 2025 will require more than just creativity. Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. That’s where Instagram Analytics comes in. By consistently analyzing how your content performs, you can fine-tune your strategy, boost your […] The post Watching social media trends: A complete guide to Instagram Analytics in 2025 appeared first on Agility PR Solutions.

Analytics 176