Sat.Jan 18, 2025 - Fri.Jan 24, 2025

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The Future of Public Relations: Top Trends to Watch in 2025 (Agentic AI, Micro-Influencers & More)

Medianet Australia

As 2025 unfolds, the public relations (PR) landscape is undergoing a seismic transformation. Emerging technologies and shifting audience expectations are redefining how brands communicate. From AI-powered storytelling to the rise of micro-influencers, 2025 promises to be a game-changer for PR professionals.

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The Impact of AI, Automation, and Analytics in Modern PR Strategies

5W PR

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. PR professionals who master these tools gain significant advantages in crafting targeted messages, responding to crises, and demonstrating clear ROI for their effor

Analytics 146
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Revolutionizing PR: How Business Intelligence boosts media relations and drives success

Agility PR Solutions

Public relations is evolving rapidly. This transition is being driven by digital advancements and the demand for data-backed plans. In today’s information-rich environment, traditional media campaign methods just do not cut it. Business Intelligence (BI) steps up as a key player offering smart tools to gather, analyze, and use data for PR and media plans […] The post Revolutionizing PR: How Business Intelligence boosts media relations and drives success first appeared on Agility PR S

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The Rise of Influencer PR

5W PR

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators. At 5WPR, we’ve seen firsthand how micro-influencers (10,000-100,000 followers) and nano-influencers (1,000-10,000 followers) generate exceptional results for our clients through authentic connections with their audiences.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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PR Blog Posts That Will Transform Your Communications Approach

Business Wire

From crafting impactful press releases to harnessing multimedia and navigating the complexities of AI, weve rounded up Business Wires most viewed PR and press release blog posts of 2024. Youll also find standout announcements from Business Wire clients, showcasing real-world examples of our strategies for maximizing reach and engagement. Take a look!

Blogging 266

More Trending

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Honoring Dr. King’s Legacy: Lessons in Communication for Today’s Leaders

PRSay

Dr. Martin Luther King Jr. wasnt just a civil rights icon; he was also one of the greatest communicators in history. His ability to inspire, mobilize and connect with people from all walks of life remains a masterclass in strategic communication. For Black PR professionals, his legacy is not just a source of pride but also a blueprint for crafting messages that move hearts, change minds and build movements.

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The future of cannabis marketing: From stigma to mainstream

Agility PR Solutions

For decades, cannabis was associated with negative stereotypes, criminality, and stigma. The marketing of cannabis was once limited to word-of-mouth, underground channels, or illegal markets. However, the landscape has changed dramatically over the past 10 to 15 years as legalization movements gained momentum and public perception shifted. Cannabis is increasingly seen as a legitimate product, […] The post The future of cannabis marketing: From stigma to mainstream first appeared on Agilit

Marketing 163
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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in a SmartBrief newsletter championed by the Public Relations Society of America (PRSA). It was unsettling because respondents seemed to indicate very little interest in their own professional development.

Google 132
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Event Marketing Trends for 2025: Embracing Innovation and Engagement in a New Era

Ronn Torossian

Discover key event marketing trends for 2025, from hybrid events and VR experiences to sustainable practices and AI-driven personalization. Learn how brands can create impactful events. The post Event Marketing Trends for 2025: Embracing Innovation and Engagement in a New Era appeared first on.

Trends 195
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Wende Zomnir’s Inspiring Journey with Urban Decay and Caliray

PR for Anyone

Wende Zomnir is a name that has been synonymous with beauty innovation. As a co-founder of Urban Decay, she revolutionized the makeup industry by championing self-expression over traditional beauty standards. But her journey didnt stop there. After years of thriving in the corporate world with L’Oral, Wende took a leap into the unknown, driven by her deep-rooted passion for entrepreneurship and sustainability.

Corporate 130
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Social Media-Driven PR: Building Brand Success Across Digital Platforms

5W PR

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling.

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How companies survive crises through  capability and character

Wadds Inc.

What makes some organisations resilient in crises while others struggle to recover? Successful companies understand that their reputation is built on what they do and how they do it. Boeing, BP, Goldman Sachs and VW are all examples of successful organisations that have endured significant crises over the past decade. According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation.

Company 105
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Marketing Successfully on Reddit: Navigating the Challenges and Harnessing the Power of Community

Ronn Torossian

Learn strategies for successful Reddit marketing while respecting community culture and building authentic engagement with 450M+ active users The post Marketing Successfully on Reddit: Navigating the Challenges and Harnessing the Power of Community appeared first on.

Reddit 195
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Influencer marketing for small brands: Navigating the challenges and opportunities

Agility PR Solutions

In recent years, influencer marketing has become one of the most impactful ways for brands to reach their target audience, build credibility, and boost sales. While large companies have the resources to collaborate with high-profile influencers, small brands often face unique challenges when trying to harness the power of influencer marketing. However, with the right […] The post Influencer marketing for small brands: Navigating the challenges and opportunities first appeared on Agility PR

Brand 114
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How to Pitch Trade Media: The 3 Dos and Don’ts

Prowly

Pitching to trade media requires surgical precision. In B2B PR, you want to impact the decision-makers: executives, managers, C-suite Theres no better feeling than proving to your stakeholders that your media placements shortened the sales cycle. But breaking through is getting more and more difficult in the over-saturated market. To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade medi

Pitching 104
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How To Turn Your Press Release Into a Traffic-Generating Asset

Notified

Press r elease readers can be highly motivated to act, especially if you make it easy to find the information they 're looking for.

How To 98
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Home and Housewares PR Done Well: How Small Brands Can Use Public Relations to Transform Their Business

Ronn Torossian

Learn how small home and housewares brands can use PR strategies to build visibility, engage audiences, and transform their business in a competitive market. The post Home and Housewares PR Done Well: How Small Brands Can Use Public Relations to Transform Their Business appeared first on.

Publicity 195
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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AI-powered public relations: How to make your PR smarter without losing its human touch

Agility PR Solutions

In today’s fast-paced digital world, brands need tools that keep up with the speed and complexity of online conversations. Traditional press releases and one-sided messaging are on the way out, and AI-powered communication tools are on the rise. Artificial intelligence tools are great for streamlining tasks like media monitoring, social listening, and crafting customized content. […] The post AI-powered public relations: How to make your PR smarter without losing its human touch firs

Publicity 105
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Managing Online Crises: A Strategic Guide for Modern Organizations

5W PR

The digital age has fundamentally changed how organizations face and respond to crises. What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

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How to write a press release: Layout, tips + free template

Presspage

The humble press release has come a long way. Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. Yet, their core purpose remains the same: to tell a newsworthy story that captures attention, builds credibility, and inspires action. In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation.

Writing 78
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The Evolution of Public Affairs in 2025: Authenticity, Digital Transformation, and Crisis Management

Ronn Torossian

Learn how public affairs will evolve by 2025 with digital tools, authentic corporate communications & real-time crisis management in an always-connected landscape The post The Evolution of Public Affairs in 2025: Authenticity, Digital Transformation, and Crisis Management appeared first on.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Communicating CSR initiatives: How Starbucks created a PR blueprint for success

Agility PR Solutions

Most businesses undertake some corporate social responsibility (CSR) initiatives in some form. In the modern day, as expected. According to a Harvard Business School report, 70% of consumers believe companies should make the world a better place, and 77% say they are motivated to purchase from companies that commit to societal causes. The same report […] The post Communicating CSR initiatives: How Starbucks created a PR blueprint for success first appeared on Agility PR Solutions.

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How to Turn a PR Crisis into a Brand Opportunity

5W PR

A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. However, a crisis doesn’t have to be a death knell. With a proactive PR crisis management approach, a well-defined strategy, and a genuine commitment to transparency, organizations can not only mitigate the immediate damage but also emerge from the crisis stronger, more resilient, and even more respected.

Crisis 78
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[Webinar] How To Master the Art of Press Release Headlines

Notified

According to advertising legend David Ogilvy, by the time youve written your headline youve spent 80 cents of your communications dollar. Its true - many times more people (and journalists) will read this vs. your body copy. This begs the question - are you getting 80% of your ROI out of your press release headline?

How To 92
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Effective PR for Quantum Computing Companies: Navigating Trends in a Revolutionary Field

Ronn Torossian

Learn how quantum computing companies can use PR trends like educational content and social media to communicate complex tech and build trust with diverse audiences The post Effective PR for Quantum Computing Companies: Navigating Trends in a Revolutionary Field appeared first on.

Trends 150
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The power of precision: How data-driven PR and analytics are shaping campaigns

Agility PR Solutions

Public relations has undergone a significant transformation through the integration of data analytics. PR teams now make decisions based on concrete metrics rather than gut feelings, leading to more targeted and effective campaigns. The ability to track, measure, and analyze campaign performance has given PR professionals unprecedented insight into audience behavior and preferences.

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Why Law Firms Should Invest in Thought Leadership PR

5W PR

In today’s competitive legal landscape, simply having legal expertise is no longer enough. To thrive, law firms must differentiate themselves, build strong client relationships, and establish themselves as trusted advisors. This is where thought leadership PR and PR for law firms comes into play. Thought leadership PR involves strategically disseminating high-quality content that positions a law firm as an expert in its field.

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Davos elites bullish on future of business

Steve Barrett on PR

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.