January, 2025

article thumbnail

How to Build a Remote PR Team: Best Practices for Managers

Remote PR Jobs

The shift to remote work has opened up new possibilities for PR teams, but also presents unique challenges. As a communications manager, its your job to build and lead a remote PR team thats efficient, aligned, and ready to thrive. Lets explore how to hire, onboard, and manage your remote team with these essential strategies. Hiring the Right Talent for Your PR Team When youre hiring for a remote PR or communications team, its important to find job candidates who are not just skilled, but also a

How To 178
article thumbnail

PR Blog Posts That Will Transform Your Communications Approach

Business Wire

From crafting impactful press releases to harnessing multimedia and navigating the complexities of AI, weve rounded up Business Wires most viewed PR and press release blog posts of 2024. Youll also find standout announcements from Business Wire clients, showcasing real-world examples of our strategies for maximizing reach and engagement. Take a look!

Blogging 266
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 New Year’s Resolutions for Public Relations Professionals

PRSay

As the new year begins, its the perfect time to reflect on ways to grow personally and professionally. By making small, intentional changes to your mindset and career approach, you can significantly enhance your fulfillment and achieve greater success. Take risks and challenge authority. Build relationships on mutual respect. Instead of immediately saying yes to an assignment, consider its business implications.

Publicity 172
article thumbnail

The power of PR in building strong community connections

Agility PR Solutions

Public relations has evolved from traditional media outreach to becoming a multifaceted approach that influences how businesses communicate, connect, and grow. It is no longer just about getting media coverage; it’s about telling a story that resonates, building trust with audiences, and creating lasting impressions. For businesses of all sizes, PR can be a powerful […] The post The power of PR in building strong community connections first appeared on Agility PR Solutions.

Community 180
article thumbnail

Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

article thumbnail

The Rise of Proactive Cybersecurity PR: How Brands Are Safeguarding Their Reputation in a Digital Age

Ronn Torossian

Learn how companies use cybersecurity PR to protect reputation and build trust through proactive communication strategies and crisis management in the digital age The post The Rise of Proactive Cybersecurity PR: How Brands Are Safeguarding Their Reputation in a Digital Age appeared first on.

More Trending

article thumbnail

The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration

5W PR

Press releases remain a cornerstone of public relations, but their format and distribution have undergone significant changes. What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz.

SEO 143
article thumbnail

Effective Media Strategies for Managing Natural Disasters & Global Upheavals

Business Wire

Natural disasters and global disruptions have become increasingly frequent in recent years, significantly impacting societies, economies, and business operations. From the devastating hurricanes that batter coastal regions to the unpredictable nature of geopolitical conflicts, crises have the power to upend daily life and create widespread uncertainty.

article thumbnail

Honoring Dr. King’s Legacy: Lessons in Communication for Today’s Leaders

PRSay

Dr. Martin Luther King Jr. wasnt just a civil rights icon; he was also one of the greatest communicators in history. His ability to inspire, mobilize and connect with people from all walks of life remains a masterclass in strategic communication. For Black PR professionals, his legacy is not just a source of pride but also a blueprint for crafting messages that move hearts, change minds and build movements.

article thumbnail

Embracing change—4 predictions for the public relations industry in 2025

Agility PR Solutions

As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes. To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet new challenges. Here are four of my predictions for the future of PR in 2025. 1) AI-powered PR […] The post Embracing change4 predictions for the public relations industry in 2025 first appeared on Agility PR Solutions.

Industry 180
article thumbnail

The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

article thumbnail

The Future of Fintech Marketing: Key Strategies for Success in 2025

Ronn Torossian

Learn key strategies for fintech marketing success in 2025, from personalization and trust building to content marketing and tech innovation for customer engagement The post The Future of Fintech Marketing: Key Strategies for Success in 2025 appeared first on.

Strategy 195
article thumbnail

CoverageBook Benchmarking Report 2025: The Analysis

The Resolution Blog

If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarking Report 2025: The Analysis appeared first on PR Resolution by CoverageBook.

Analysis 156
article thumbnail

The Impact of AI, Automation, and Analytics in Modern PR Strategies

5W PR

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. PR professionals who master these tools gain significant advantages in crafting targeted messages, responding to crises, and demonstrating clear ROI for their effor

Analytics 146
article thumbnail

7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in a SmartBrief newsletter championed by the Public Relations Society of America (PRSA). It was unsettling because respondents seemed to indicate very little interest in their own professional development.

Google 132
article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

The Return to the Statement Era: Knowing When to Speak Out

PRSay

Here we go. With the new administration’s recent flurry of policy changes and announcements, professional communicators may feel we’re back in the statement era they may have experienced during previous White House transitions. Organizational leadership often leans on this practice of issuing statements to respond to significant government policy changes or initiatives to show support or take a public stand on societal issues.

Policies 132
article thumbnail

The power of authentic storytelling in corporate PR for small brands

Agility PR Solutions

In an age where consumers are inundated with information, small brands often find themselves competing not just against larger corporations but also against the noise created by social media and digital marketing. Effective corporate PR can be the linchpin that connects these brands to their target audiences. One of the most powerful tools in this […] The post The power of authentic storytelling in corporate PR for small brands first appeared on Agility PR Solutions.

article thumbnail

Marketing Movies in 2025: Navigating the New Landscape of Film Promotion

Ronn Torossian

Explore how movie marketing evolves by 2025 with digital tech, streaming platforms & data analytics reshaping film promotion strategies for global audiences The post Marketing Movies in 2025: Navigating the New Landscape of Film Promotion appeared first on.

Film 195
article thumbnail

Top 3 PR Problems and New Ways to Fix Them: Future-Proof Your Tactics in 2025

Prowly

A new tide is coming in PR, and you can either sink or swim. Its not just about AItheres so much more thats going on in the industry right now. In 2024, Prowly listened to your feedback and industry talk to diagnose three main problems PR pros will be facing in 2025 : Problem #1: Pitch engagement is lower than ever before Problem #2: There isnt enough real data to base your PR strategies on Problem #3: Scoring quality coverage takes too much time and effort To help you overcome them, Prowly adde

Pitching 104
article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

CoverageBook Benchmarks Report 2024. See how your coverage data compares

The Resolution Blog

If you are compiling annual reports and thinking about setting targets or KPIs for 2025, our new coverage benchmarking report based on six million URLs uploaded to CoverageBook in 2024 will be really interesting. After all, a KPI should ideally be specific, measurable, achievable, realistic and timebound (SMART) – so why not use some of […] The post CoverageBook Benchmarks Report 2024.

Report 156
article thumbnail

DeepSeek censorship deep dive to find the truth

Stuart Bruce

DeepSeek has gone from zero to hero in the last week as its deep reasoning AI model outperformed all of the better-known models. But what … Stuart Bruce - DeepSeek censorship deep dive to find the truth was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

article thumbnail

Setting the Record Straight About the Ethical Practice of Public Relations

PRSay

There was a time when someone asked what I did for a living, and I would give them a sly smile and say, Do you watch Scandal ? and tell them I worked in crisis communications. Or if it were more of a policy or academic crowd, I would say, Well, if youre a fan of The West Wing , my job is basically an outsourced Toby Ziegler and CJ Cregg role. However, I quickly realized that this type of response was a disservice to the public relations profession, my work and my colleagues.

Ethics 126
article thumbnail

Crisis PR in the spotlight: How Volkswagen handled the 2024 emissions scandal

Agility PR Solutions

The automotive industry has faced its fair share of challenges over the years, but few crises have had the far-reaching implications of Volkswagen’s emissions scandal. In 2024, the company found itself embroiled in a renewed controversy regarding emissions compliance, raising questions about its commitment to environmental sustainability. Volkswagen’s response to this crisis provides a critical […] The post Crisis PR in the spotlight: How Volkswagen handled the 2024 emissions s

Crisis 180
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Content Marketing Done Right in E-Commerce: Strategies for Success

Ronn Torossian

Learn how content marketing drives e-commerce success through valuable content creation, audience targeting and effective distribution strategies to boost sales. The post Content Marketing Done Right in E-Commerce: Strategies for Success appeared first on.

article thumbnail

Wende Zomnir’s Inspiring Journey with Urban Decay and Caliray

PR for Anyone

Wende Zomnir is a name that has been synonymous with beauty innovation. As a co-founder of Urban Decay, she revolutionized the makeup industry by championing self-expression over traditional beauty standards. But her journey didnt stop there. After years of thriving in the corporate world with L’Oral, Wende took a leap into the unknown, driven by her deep-rooted passion for entrepreneurship and sustainability.

Corporate 130
article thumbnail

Coffee with a Journalist: Shwanika Narayan, San Francisco Chronicle

OnePitch

Shwanika Narayan is the Assistant Arts & Entertainment Editor at The San Francisco Chronicle.

Media 131
article thumbnail

Social Media-Driven PR: Building Brand Success Across Digital Platforms

5W PR

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling.

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

7 Top Writing Tips for 2025

PRSay

Friends! I started the New Year with a vision board workshop. (Theres something so soothing about cutting and pasting IRL.) There, our delightful leader recommended that we call our masterpieces DECISION boards, not vision boards. In the spirit of manifesting a delightful and successful 2025, here are seven decisions to make for your writing practice this year: Favor HI (human intelligence) over AI.

Writing 155
article thumbnail

The future of cannabis marketing: From stigma to mainstream

Agility PR Solutions

For decades, cannabis was associated with negative stereotypes, criminality, and stigma. The marketing of cannabis was once limited to word-of-mouth, underground channels, or illegal markets. However, the landscape has changed dramatically over the past 10 to 15 years as legalization movements gained momentum and public perception shifted. Cannabis is increasingly seen as a legitimate product, […] The post The future of cannabis marketing: From stigma to mainstream first appeared on Agilit

Marketing 163
article thumbnail

The Future of Public Relations: Embracing Artificial Intelligence, Data, and Ethical Challenges in 2025

Ronn Torossian

Learn how AI, data analytics & ethical considerations are transforming PR by 2025, including automated media outreach, data-driven messaging & crisis management The post The Future of Public Relations: Embracing Artificial Intelligence, Data, and Ethical Challenges in 2025 appeared first on.

Ethics 195