The Strategic Power of Branded Podcasts in Modern PR
5W PR
FEBRUARY 15, 2025
Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.
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