Agility PR Solutions

NOVEMBER 4, 2024

As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts. Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding audience sentiment, and refining messaging strategies. This op-ed explores how organizations can leverage social media analytics to enhance their cybersecurity PR […] The post Enhancing cybersecurity PR strategies with social med

Analytics 166

Analytics Social Media Strategy Media 166

Business Wire

NOVEMBER 21, 2024

In the vast ocean of digital content, your press release can get lost in the continual waves of news. You’ve crafted it carefully, with every word chosen to tell your story. But how do you ensure it can be found in the stormy seas of information? The secret lies in the humble hyperlink.

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Agility PR Solutions

NOVEMBER 13, 2024

Trust has become a core currency in brand marketing. With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust. When brands are open, honest, and authentic in their messaging, they […] The post Building trust in brand marketing with transparent and authentic PR strategies appeared first on

Strategy 187

Strategy Brand Branding Marketing 187

Sword and the Script

NOVEMBER 12, 2024

If marketing and PR have a superpower its ability to train your mind to put what you think aside and look at things from your audience’s perspective In the days following the 2024 election, I had to smile at the number of marketing and PR people sharing analysis with a preface to the effect of, ‘I don’t do politics, but here are some marketing or PR lessons from the election.

Marketing 217

Marketing Software Training B2B 217

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Remote PR Jobs

NOVEMBER 8, 2024

In our past articles, we reviewed the first two steps of the job application process. First, we focused on writing a resume , and then the cover letter. Next on the agenda is acing the interview. In this guide, we will go over tips for in-person and virtual interviews. How to communicate effectively in a job interview? Before going into the interview, review your resume and cover letter carefully.

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Interviews Communications Tools Examples 226

5W PR

NOVEMBER 13, 2024

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact.

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Advertising Advertising Privacy Ethics 157

Business Wire

NOVEMBER 26, 2024

CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows. Held annually in Las Vegas, CES is a global stage for innovation, where companies unveil cutting-edge technologies, products, and services across various industries, including consumer electronics, automotive, healthcare, smart home, AI, robotics, and more.

Automotive 407

Automotive Trade Shows Healthcare How To 407

Agility PR Solutions

NOVEMBER 25, 2024

In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base. However, the rise of social media, influencer marketing, and direct-to-consumer sales has opened up new avenues for small beauty brands to gain visibility and connect with their target audience. […] The post The beauty of PR: How small brands in the beauty industry can shine in a crowded market appeared

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Industry Brand Branding Marketing 181

PRSay

NOVEMBER 11, 2024

What do journalists hate most about pitches and releases? Information that’s not relevant to their audience, according to Greentarget. So what’s relevant to journalists’ audience? When the St. Louis Post Dispatch asked their audience members who or what was most important to them, editor Dick Weiss says, “Their answer was surprising. Many did not say their families, children or God.

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Report Writing Engineering Study 152

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Remote PR Jobs

NOVEMBER 26, 2024

How to deal with a Public Rela tions crisis? With a Crisis Communication Plan. No one wants to face a PR crisis, but they happen—even to the most prepared brands. The good news? You can use an effective Crisis Communication Plan to navigate it. This guide will walk you through how to prepare for a crisis , manage one effectively, and come out stronger on the other side.

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Crisis Communications Crisis Communications How To 246

Ronn Torossian

NOVEMBER 21, 2024

Sustainability has become a defining factor in the consumer packaged goods (CPG) industry. Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing. For CPG companies, aligning with these values is no longer optional—it’s a necessity for building trust and fostering loyalty.

Marketing 195

Marketing Consumer Agency Industry 195

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. Effective media relations involve strategically engaging with journalists and media outlets to generate favorable coverage and enhance a company’s visibility.

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Corporate Communications Crisis Communications Crisis 130

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. I wanted to change that, or at least challenge that thinking.

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Software Wikipedia B2B Pitching 156

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

NOVEMBER 7, 2024

There are many lessons from the just concluded election that apply to non-political PR accounts. The most important lesson, in my opinion, is not new—it dates back to before either of the candidates, or even American elections, was born. It was stated by the Scottish poet Robert Burns in the late 1700s. That lesson is […] The post PR lessons from the 2024 election that can be applied to non-political PR accounts appeared first on Agility PR Solutions.

Publicity 177

Publicity 177

The Resolution Blog

NOVEMBER 4, 2024

PR and SEO are more connected than ever. So we hosted a webinar with Amy Irvine from Digiloft, where she shared her insights on using Digital PR to increase brands’ visibility on Google. The key takeaway? Traditional PR can significantly affect search visibility; you just might not realise it – yet. If you’re curious about […] The post Why Counting Links in Your Coverage Matters (And Could Increase Your Budgets) appeared first on PR Resolution — by CoverageBook.

SEO 156

SEO Google Digital PR Brand 156

Stern + Associates

NOVEMBER 21, 2024

In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. Transformational thought leadership isn’t just about sharing insights (i.e., subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current and potential customers (and engages and encourages employees, too).

Leadership 133

Leadership Reputation Brand Branding 133

Ronn Torossian

NOVEMBER 21, 2024

In the cybersecurity world, crises are not a matter of if—they’re a matter of when. High-profile data breaches, ransomware attacks, and insider threats have made cybersecurity a top concern for businesses of all sizes. In the face of such incidents, effective public relations (PR) is crucial for minimizing reputational damage and maintaining trust with stakeholders. […] The post The Role of Public Relations in Cybersecurity Crisis Management appeared first on.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

PR for Anyone

NOVEMBER 12, 2024

Kim Davis is the Executive Vice President of Social Impact, Growth Initiatives, and Legislative Affairs at the NHL. A trailblazing leader, Kim has a rich history in corporate responsibility and social equity, being recognized by top organizations like Adweek, Sports Business Journal, and Savoy Magazine. She even shared a profile in Essence Magazine with Michelle Obama as one of the 28 most influential Black women in America.

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Sports YouTube LinkedIn Journalism 130

PR in High Definition

NOVEMBER 22, 2024

With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. In PR, where crafting content and conducting research are central to our work but can be labour intensive, AI offers a promising way to work more efficiently. For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatG

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Agility PR Solutions

NOVEMBER 4, 2024

It’s predictable: Presidential election years are usually a challenging time for communicators who want to garner media coverage on behalf of an organization. Your stories may seem less relevant as journalists feel increased pressure to tie their stories to the election. But 2024 election coverage hasn’t been the only obstacle for PR pros to navigate […] The post Breaking through a nonstop news cycle in 2025: Tips for healthcare PR appeared first on Agility PR Solutions.

Healthcare 173

Healthcare Communications Media Media Relations 173

Sword and the Script

NOVEMBER 19, 2024

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results. That’s according to a new report by a creative consulting shop called Prophet.

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Study Brand Branding Marketing 148

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Culpwrit

NOVEMBER 3, 2024

By Gur Tsabar The mainstream media’s gatekeeping is real. It controls the narrative and protects the powerful, sidelining issues like racial justice, labor rights, and international solidarity. If you’re entering PR with a hunger for social change, you’re on the front lines of a battlefield. Let’s talk about hacking this broken system, not just… Continue reading How Your PR Career Can Drive Social Change by Breaking All the Rules The post How Your PR Career Can Drive Social Change by Break

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System Internal International Media 129

Ronn Torossian

NOVEMBER 21, 2024

In today’s competitive consumer packaged goods (CPG) market, functional benefits alone aren’t enough to win over customers. Consumers seek brands that resonate with them on a personal level, aligning with their values, aspirations, and emotions. Building emotional connections is key to driving loyalty and advocacy, and a CPG marketing agency can help brands craft campaigns that […] The post Building Emotional Connections with Consumers Through CPG Marketing appeared first on.

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Wadds Inc.

NOVEMBER 23, 2024

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. Industry surveys tell the story of the wholesale adoption of AI. In February, Cision and PRWeek reported that 92% of practitioners use AI, and 32% use it frequently ( Global Comms Report 2024 ).

Corporate 111

Corporate Publicity Communications Enterprise 111

OnePitch

NOVEMBER 7, 2024

PR professionals juggle multiple responsibilities—crafting pitches, monitoring media coverage, and strategizing with their team. However, these tasks can quickly become overwhelming without proper tools that help streamline workflows and enhance productivity. From advanced pitching platforms that connect you with the right journalists to real-time media monitoring solutions that keep you informed of every mention, these resources can transform how you approach your daily tasks.

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Tools Pitching Resources Blogging 100

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

NOVEMBER 17, 2024

In an age where information travels at the speed of light, digital public relations has become a cornerstone for businesses of all sizes, particularly small brands striving for visibility in a crowded marketplace. Unlike traditional PR, which often relies on established media channels, digital PR harnesses the power of the internet and social media, allowing […] The post The digital shift: How small brands are leveraging digital PR for growth appeared first on Agility PR Solutions.

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Digital PR Brand Branding Travel 108

Notified

NOVEMBER 19, 2024

Investor days are the perfect opportunity to showcase business momentum, communicate a vision and build trust in long-term strategies.

Strategy 290

Strategy Communications 290

Stern + Associates

NOVEMBER 15, 2024

Decentralized social media platform BlueSky has emerged as a notable alternative to X (formerly Twitter), especially for users seeking a return to that platform’s earlier, more user-centric experience. As of November 13, 2024, BlueSky has surpassed 15 million users , reflecting its growing appeal. What is BlueSky? BlueSky is a decentralized social media platform designed to give users more control over their online experience.

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