Ronn Torossian

JANUARY 1, 2024

In the rapidly evolving landscape of innovation, bridging the gap between groundbreaking advancements and public perception is a delicate task. This is where public relations plays a crucial role, acting as the mediator between the complex world of innovation and the public’s understanding. The intersection of technological breakthroughs, scientific discoveries, and societal acceptance requires strategic […] The post The Role of PR in Bridging the Gap Between Innovation and Perceptio

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Remote PR Jobs

DECEMBER 17, 2024

Breaking into freelance public relations can seem daunting, but it can be a comfortable and lucrative path for PR professionals seeking flexibility and control over their careers. If you're venturing into more creative fields like freelance fashion PR, freelance music PR, or becoming a freelance PR writer this guide will help you launch your career confidently.

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Business Wire

OCTOBER 21, 2024

Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, blogs, and social media shares, is highly valuable. This means more eyeballs and impressions because you shared compelling news that journalists want to share. The challenge here is measuring the success of these earned media articles, particularly from press releases.

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Prowly

OCTOBER 23, 2024

This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process. What you'll learn Efficiently prepare for personalized outreach to spark journalists’ interest Spend 50% less time on email personalization Use email analytics to your campaign’s advantage Try email personalization for free Background The world of traditional media is shrinking but PR needs are growing.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Remote PR Jobs

NOVEMBER 26, 2024

How to deal with a Public Rela tions crisis? With a Crisis Communication Plan. No one wants to face a PR crisis, but they happen—even to the most prepared brands. The good news? You can use an effective Crisis Communication Plan to navigate it. This guide will walk you through how to prepare for a crisis , manage one effectively, and come out stronger on the other side.

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Remote PR Jobs

OCTOBER 21, 2024

Are you looking to transition your career into Public Relations or Communications, and not sure where to start? In this article, we go over the tips and tricks for writing a resume to help you highlight your transferable skills. By the time you’re done reading, you will be on your way to land your dream role in Public Relations or Communications. PR Skills to Make Your Resume Stand Out Communication Skills: Strong communication skills are key to many industries like marketing, sales and even jo

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ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs.

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Agility PR Solutions

NOVEMBER 13, 2024

Trust has become a core currency in brand marketing. With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust. When brands are open, honest, and authentic in their messaging, they […] The post Building trust in brand marketing with transparent and authentic PR strategies appeared first on

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Ronn Torossian

DECEMBER 10, 2024

In todays fast-paced, interconnected world, the ability to manage a crisis is not just a skillits a necessity. From product recalls to public relations disasters, a crisis can hit a brand at any moment, with far-reaching consequences for its reputation and bottom line. However, in the age of social media, 24/7 news cycles, and a […] The post Crisis Communications in the Digital Age: Navigating the Storm appeared first on.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Onclusive

JUNE 13, 2024

The post Key Insights from Onclusive’s Latest Webinar: Navigating the Election Narrative appeared first on Onclusive.

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The Proactive Report

SEPTEMBER 3, 2024

Businesses are constantly seeking innovative strategies to enhance their online presence. While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). What is Search Box Optimization?

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Sword and the Script

NOVEMBER 12, 2024

If marketing and PR have a superpower its ability to train your mind to put what you think aside and look at things from your audience’s perspective In the days following the 2024 election, I had to smile at the number of marketing and PR people sharing analysis with a preface to the effect of, ‘I don’t do politics, but here are some marketing or PR lessons from the election.

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Business Wire

NOVEMBER 26, 2024

CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows. Held annually in Las Vegas, CES is a global stage for innovation, where companies unveil cutting-edge technologies, products, and services across various industries, including consumer electronics, automotive, healthcare, smart home, AI, robotics, and more.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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PRSay

OCTOBER 16, 2024

“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif. Remember that you are the one telling the story, and “make sure it’s something you want to live with the rest of your life,” said Etheridge, reminding the audience to be honest and authentic, as McPherson referenced passages from her book “Talking to My Angels.

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The Resolution Blog

SEPTEMBER 10, 2024

Many of you have laughed at the start of our ad, where Fran tries to explain how their PR campaign reached 12 billion eyeballs (check it out here if you haven’t seen it). Joking aside, have you ever presented a report with an audience in the millions or billions? (I’ll admit that I have). It […] The post Beyond the billions: A realistic approach to measuring PR impact appeared first on PR Resolution — by CoverageBook.

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Prowly

JULY 22, 2024

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Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. In our last article , we explored the first step of a successful job application: building an entry-level PR resume. Now, let’s dive into the next step. In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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ImPRessions - Crenshaw Communications

JANUARY 5, 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles.

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Agility PR Solutions

OCTOBER 13, 2024

The world of public relations is changing fast. The internet has become the main source of information for most people. This shift means PR pros must now use search engine optimization (SEO) in their work. SEO helps your content show up when people search online. It’s not just for tech experts anymore. PR pros need […] The post Why PR professionals need SEO: Enhancing visibility and credibility appeared first on Agility PR Solutions.

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Ronn Torossian

FEBRUARY 11, 2024

In today’s fast-paced and unpredictable business environment, having a robust crisis relations plan is essential for organizations aiming to navigate turbulent times effectively. Crises, whether internal or external, can have a profound impact on a company’s reputation, operations, and bottom line. A well-prepared crisis communication plan serves as a roadmap for managing and mitigating the […] The post A Guide to Strengthening Your Crisis Relations Plan for Smooth Navigation i

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Onclusive

MARCH 8, 2024

Discover the power of traditional and social media in impacting the US electorate. Onclusive’s deep dive into media influence.

Social Media 365

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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5W PR

DECEMBER 27, 2024

User-generated content (UGC) has revolutionized the video game industry, empowering players to become active creators and contributors to their favorite games. By providing players with the tools and platforms to design, create, and share their own content, developers can foster vibrant communities, deepen player engagement, and extend the lifespan of their games.

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Sword and the Script

OCTOBER 29, 2024

Marketing programs allow you to scale your efforts without stressing your team or sacrificing quality; The fitness analogy fits here: when you first start going to the gym you can’t lift much, or run fast or far; but if you keep going, you can add more repetitions, weight and distance – and do it in less time One of the systemic challenges in marketing and PR is the focus on campaigns.

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Business Wire

DECEMBER 17, 2024

Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications. Over the last year, AI and advanced analytics became central to crafting personalized strategies, while increased demands for sustainability and transparency pushed PR and IR professionals to refine their approaches to reporting and investor engagement.

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PRSay

JUNE 4, 2024

PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. Check them out here. Is this the year that Pride Month becomes an afterthought? I hope not: We all need Pride now more than ever. And we need it year-round, not just in one performative month when some people and organizations decide to pay attention.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The Resolution Blog

JUNE 27, 2024

“That is so awesome. I didn’t even know this Coverage Vault feature existed and I’ve been a customer for years!” No exaggeration. That’s the third comment from recent customer training calls where they had no idea there was this in-built coverage tracker feature as part of CoverageBook. They had no clue it existed! But loved […] The post 3 Powerful Ways To Use The CoverageBook Vault For Your Campaign Planning appeared first on PR Resolution — by CoverageBook.

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Prowly

MAY 29, 2024

Our recent survey focused on understanding stress levels among PR professionals. It provided us with valuable insights into the industry’s challenges that might affect our mental health and well-being. With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. This activity is a part of the 2nd edition […] The post What Stress Looks Like When You Work in PR (and How to Manage It) appeared first on Prowly Blog.

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Remote PR Jobs

NOVEMBER 8, 2024

In our past articles, we reviewed the first two steps of the job application process. First, we focused on writing a resume , and then the cover letter. Next on the agenda is acing the interview. In this guide, we will go over tips for in-person and virtual interviews. How to communicate effectively in a job interview? Before going into the interview, review your resume and cover letter carefully.

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