Building Long-Term Influencer Partnerships: A Strategic Shift in Brand Marketing
5W PR
FEBRUARY 16, 2025
Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty. Major companies like Nike, which has maintained a 20-year partnership with Cristiano Ronaldo, demonstrate the power of committed influencer relationships.
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