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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. PR tech mentions Video makers.

Analysis 147
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Top 10 must-have PR and communications tools: 2023 Guide

NewsWhip

The use of comms tools has increased as a result, but there isn’t one solution that meets every need. Communications professionals are now creating a suite of best class tools to help them successfully do their job. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78
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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

Deirdre Breakenridge

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh!

Tools 136
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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

years it took Facebook to hit that milestone. We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. Compare this to the 4.5

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

years it took Facebook to hit that milestone. We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. Compare this to the 4.5

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Tool of the month: Find the perfect picture with Pexels

PR in High Definition

As much as we love content writing at Firefly HQ, we understand that to really make a piece pop, you’re going to need some killer stock imagery. Adding images to your tweets can generate 150% more retweets than those without , whilst Facebook posts that include pictures will receive twice as much engagement than text-only posts.

Tools 48