Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Marketing Media Analytics 149

PR in High Definition

MAY 31, 2022

When Facebook underwent a major rebrand and unveiled themselves as Meta last October, widening its reach outside of social media into the virtual reality space, the world took notice. From allowing creativity to flourish, to enabling communication (in a virtual space) with people across the globe. Bolstering Creativity.

Tools 62

Tools Technology Meeting Creativity 62

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Facebook has become aware of recent changes to Apple’s iOS system and how it may affect advertising campaigns for businesses. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). The new and improved ‘Shops’ will allow users to make purchases without leaving the Facebook and Instagram apps, removing barriers to entry for purchasing.

Instagram 62

Instagram Social Media Tools Media 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Overlooking Facebook . Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. But with a user base of 1.6

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Whether it’s the “old standbys” like Facebook and Instagram, or relative newcomers like TikTok, social channels will play a huge role for sales and marketing professionals in 2022. Watch Facebook’s Metaverse and look for greater investment in social media research, testing, and commerce in the months and years to come.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Organic posts on Facebook only reach about 5.5% of brand followers since Facebook’s algorithm decides which posts users see, and in what order. Here’s why.

Social Media 344

Social Media Media B2B Leadership 344

Prohibition

NOVEMBER 20, 2023

This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. Image expansion tool – this will use Meta’s Advantage+ creatives that help size your creative for the best performance.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh!

Tools 136

Tools Publicity SEO Measurement 136

Communications Conversations

JUNE 30, 2016

And they all begin and end with the word: “Facebook.” ” In all seriousness, Facebook, LinkedIn, Twitter, Instagram and Snapchat are probably the most discussed–with Facebook leading the way by a large margin. So again, why are fewer brands adopting Pinterest as a key social media tool?

Pinterest 97

Pinterest Social Media Tools Media 97

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Grow Our Creative Capabilities As An Agency.

Video 283

Video Facebook Social Media Creativity 283

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. Facebook Facebook offers various tools for companies to promote their products or services, such as sponsored posts, ads, and groups.

Advertising 97

Advertising Advertising Social Media Reddit 97

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191

Crisis Data Software Privacy 191

5W PR

APRIL 10, 2023

5W is committed to helping businesses thrive and is happy to report its new status as a badged Meta Business Partner, an essential tool that helps the agency take clients to the next level. Meta Business Partners also receive 1:1 training in creative education, early access to product updates, and insights into Meta Business initiatives.

Engineering 88

Engineering Advertising Advertising Agency 88

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 70

Creativity Marketing Media Analytics 70

Prohibition

AUGUST 2, 2023

Facebook video improvements Meta has been introducing a range of Facebook video updates to improve user experience. From new editing tools to a simplified video tab, the platform is turning the focus to video. This is great news for social media managers everywhere!

Instagram 62

Instagram Twitter Social Media B2C 62

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

Communications Conversations

JULY 22, 2016

By now, most of us know that video is completely taking over Facebook. But, thanks to a new piece of functionality recently rolled out by Facebook, brands still have an opportunity to immerse their fans using PHOTOS like never before. Enter Facebook 360 photos. Take a peek at the photo Facebook used to launch this new product.

Facebook 60

Facebook Brand Branding Tourism 60

Solo PR Pro

NOVEMBER 11, 2014

Independent communications consultants are known for being incredibly creative and offering clients the personal touch – and gift giving is no exception. A quick question about holiday gifts in the Solo PR PRO Premium members-only Facebook group yielded more than 23 unique ideas that go beyond the status quo.

Creativity 80

Creativity eBook Local Groups 80

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. They are tireless in their efforts to provide our clients with the best suite of tools on the market, and the Instagram release is one more example of their commitment to that goal.”.

Instagram 156

Instagram Industry Media Analytics 156

PR in High Definition

SEPTEMBER 25, 2017

Adding images to your tweets can generate 150% more retweets than those without , whilst Facebook posts that include pictures will receive twice as much engagement than text-only posts. The post Tool of the month: Find the perfect picture with Pexels appeared first on Firefly Communications. And the best thing about it?

Tools 48

Tools Google Facebook Creativity 48

Prohibition

APRIL 7, 2020

On each of the platforms Facebook, Instagram, LinkedIn and Twitter a traditional video can be uploaded to a brand’s page, feed or grid. Here’s a quick guide to sharing traditional video posts on the channels: On Facebook a video can be uploaded to a page that is up to 240 minutes long. Instagram Live.

Video 149

Video Social Media Instagram Facebook 149

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Build an Active Facebook Wall.

B2B 92

B2B Community Facebook How To 92

Cision

FEBRUARY 1, 2016

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful.

Facebook 48

Facebook Video Groups Creativity 48

Deirdre Breakenridge

DECEMBER 4, 2018

Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. By using digital storytelling, the Girl Up campaign is able to empower young people to become change agents while also arming them with the necessary tools to spread awareness of its causes.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. For many, they continue to be the trinity of social media.

B2B 405

B2B Social Media Media Instagram 405

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. Bias in AI has been an issue since its earliest days, and genAI tools are only as good as the databases on which they are trained. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. Bias in AI has been an issue since its earliest days, and genAI tools are only as good as the databases on which they are trained. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Prohibition

FEBRUARY 13, 2024

Meta’s stricter teen controls Meta is implementing stricter message settings for teens across Facebook and Instagram, with a focus on creating age-appropriate experiences. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. The launch of LinkedIn Marketing Labs. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Prohibition

JUNE 17, 2021

Facebook to introduce new audio tools similar to Clubhouse. Facebook is delving deeper into the development of audio and unsurprisingly, new tools which are coming to the platform will be audio focussed. Announced previously, Facebook is looking to mimic Clubhouse with its own audio room system within the platform.

Social Media 62

Social Media Reddit Trends Pinterest 62

PeakMetrics Insights

MARCH 13, 2019

Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Facebook Audience Insights. Google Adwords Keyword Tool. Narrow down data by using many of the tool’s demographic filters. SE Ranking.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. Today the vast majority of digital spending goes to Google and Facebook, though is plenty of room for players like Pinterest in spending of that volume. In a new twist on an old tool, it added comment analytics and have expanded on its native ad product. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. Over the last several weeks I’ve been taking a look at one such tool in Ahrefs (pronounced “H-refs”) and have been very impressed to date (see my disclosure at the end). It’s a classic case of the whole being greater than the sum of the parts.

SEO 65

SEO Tools Engineering Web 65