Creativity Examples Product Launch Storytelling 
ImPRessions - Crenshaw Communications
MAY 1, 2019
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
Find creative ways to make the standard announcement. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. It’s the perfect example of how different mediums converge.
Cision
MARCH 30, 2016
According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. Think tutorials, campaign kickoffs and product launches.
B2B PR Sense
JANUARY 5, 2018
For example, a PR agency can obtain media coverage that shines a positive light on your brand. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Product launch. Crisis management.
Prohibition
JUNE 27, 2023
By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty. Collaborate with Influencers for Increased Reach Influencer collaborations have become a reputable strategy for luxury brands to expand their audience reach on TikTok.
OnePitch
APRIL 14, 2022
Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),
Karen Freberg
JUNE 24, 2019
This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!
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