A definitive guide to writing a product launch press release, with benefits and examples
Agility PR Solutions
MAY 2, 2023
The process will determine your product’s success in the market, which is why you’ll need a great product launch press release.
20+ Press Release Examples to Draw Inspiration From in 2021
Prowly
FEBRUARY 19, 2021
Searching for the best press release examples? Jump straight to press release examples No matter if you’re about to promote a product launch, release a new book, or announce a new hire – you’re probably looking for the best press release examples to get inspired from. You came to the right place. ?
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4 Press Release Samples for a Product Launch
PR Fuel
FEBRUARY 25, 2022
For example, Value Penguin recently sent out a press release on the number of people who put children in car seats. The interesting part is the way they approached their release about the product launch. The post 4 Press Release Samples for a Product Launch appeared first on eReleases.
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Finding the Story in Your Product Launch
ReimaginePR
JUNE 13, 2016
What, you didn’t think you needed to create a story for your product launch? In today’s article, I’ll show you how to incorporate an irresistible story into your launch so your product goes from zero to sixty, figuratively speaking, in no time. They’re just the tangible components of a product. Click To Tweet.
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Product Launch Lessons from Taylor Swift
Shift Communications
DECEMBER 18, 2015
This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.
Summer PR Inspiration: 11 Press Release Examples Making Big Waves
Newsfile
JULY 18, 2023
In fact, we love seeing and sending out the different summer press release examples that float our way. But, if you’re looking for hot summer press release examples , click on the following press releases to take a look. By Melissa Strle Are you excited it’s summertime? Well, so are we!
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Market Priming: Setting Conditions for a Product Launch
Sword and the Script
AUGUST 4, 2015
Every existing product, or class of products, has weaknesses. For example: wide but absent depth. In the end the point is market education needs to begin long before a product launch. The post Market Priming: Setting Conditions for a Product Launch appeared first on Sword and the Script.
Press Release Example: What to Include in Your Next Press Release
PR Fuel
MAY 6, 2021
Continue reading to learn what you need to include in your next press release with this press release example. Press Release Example for PR Success. Following this press release example will help you reach the masses with your company’s upcoming events, product launches, or rebranding.
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Developing your content strategy to become a trusted expert
Onclusive
AUGUST 10, 2021
A good example of implementing this tactic is Monster, who conducts surveys amongst job seekers and employers and then tells its stories using data and insights from these surveys. Another excellent example is Sophos, who consistently provides information on current hacking issues and some of their peers being the targets of cyberattacks.
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How to Pick the Perfect Time for Your Next Trade Show Product Launch
Beyond PR
MARCH 8, 2017
There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.
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Lessons Learned From Planning These Buzz-Worthy Events
Konnect Agency
APRIL 24, 2024
Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Planning a successful event requires careful consideration and strategic execution.
Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch
5W PR
FEBRUARY 22, 2023
Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.
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Get NewsWhip insights straight to your Microsoft Teams channels
NewsWhip
OCTOBER 3, 2023
For example, let’s say there’s a product launch and your CMO wants to measure impactful earned media wins. You could create an alert for any coverage of that product that breaks a certain level of engagement and have it sent straight to a Product Launch Coverage channel, containing any key stakeholders.
How PR Influences Lifestyle Trends
5W PR
MARCH 21, 2024
It’s about spinning a tale around a brand, product, or even a simple idea. Let’s take a brand that sells sustainable clothing as an example. By leveraging influencer marketing, buzz-worthy product launches, and strategic partnerships, PR pros can whip up excitement around a product or service.
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Setting the right earned media objectives for your brand
Onclusive
AUGUST 3, 2021
Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences? For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage.
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Media Alert Or Press Release? PR Tips
ImPRessions - Crenshaw Communications
MARCH 18, 2022
In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. In B2B PR, we draft press releases for new products, new hires, acquisitions or partnerships, or funding, for example. There’s no real limit to what we can write a release about, as long as it’s newsworthy. .
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5 Tips For A Successful Media Strategy
ImPRessions - Crenshaw Communications
MAY 28, 2020
For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.
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Creating B2B Influencer Marketing Campaigns
5W PR
NOVEMBER 13, 2022
There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.
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7 Occasions When PR And Marketing Must Work Together
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. A milestone event. This usually involves minimal added cost.
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The Perfect Pair: How to Use Events to Amplify Major Company Announcements
Cision
JANUARY 8, 2018
Following are six examples of company announcements that can be paired with an event. Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Campaign Launch.
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How To Make A Killer Content Calendar
ImPRessions - Crenshaw Communications
DECEMBER 11, 2020
For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .
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With Shoppers Spending More on Beauty Products, Here Are 3 PR Strategies to Take Your Brand to the Next Level
5W PR
FEBRUARY 26, 2024
For example, an exclusive masterclass with celebrity makeup artists tailored around your offerings, beauty product launches attended before the masses, or limited-edition collaborations with industry darlings. This can be achieved in a multitude of ways.
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Should You Consider Celebrity Endorsements for Your Brand
5W PR
OCTOBER 19, 2023
Launching a high-profile campaign For major product launches or promotional events, a celebrity endorsement can add star power and excitement. For example, micro-influencers are individuals with smaller but highly engaged followings on social media. It’s an effective way to generate buzz and capture media attention.
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8 Common PR Mistakes And How To Avoid Them
ImPRessions - Crenshaw Communications
MAY 1, 2019
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. It may also play a part in measuring a program’s success or impact, as in the example above.
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Press Release Newswire Services – Worth The Cost?
ImPRessions - Crenshaw Communications
FEBRUARY 4, 2021
Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views. You can also choose to have your press release sent to regional, national, or international media. The comprehensive reports can be helpful.
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Public Relations Review
PR for Anyone
MARCH 24, 2020
Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Look at magazine covers for great hook examples.
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331 Want To Work In Tech PR? Here Are 5 Questions
ImPRessions - Crenshaw Communications
DECEMBER 4, 2018
If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger. How would you support a product launch for [insert client]? How would you support a product launch for [insert client]?
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How To Set Expectations In Public Relations
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category.
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3 Best Practices For Using Data In B2B PR
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Our client Uberall is a good example. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Media love data.
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PR Lessons From Twitter
ImPRessions - Crenshaw Communications
APRIL 9, 2019
It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. On the other end of the spectrum, there’s also the example noted here — a completely unacceptable attempt by an executive to spike an already published story.
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8 ways PR pros can develop strong relationships with freelance journalists
Remote PR Jobs
SEPTEMBER 25, 2023
Don’t send them random emails My freelancing counterparts regularly tweet funny examples of random emails they get sent from communications pros. Product launches are sent to a columnist, or New Year health detox listicles land in the inbox of a personal finance writer.
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Why a business case may be the missing key to securing your PR budget
Onclusive
OCTOBER 12, 2021
This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. As an example, an increased budget may be necessary to develop new impactful content. Think of it as a sales pitch with robust data and justification.
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5 Steps to Take Your Editorial Calendar to the Next Level
Contently - Strategy
APRIL 28, 2022
For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.
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5 Ways PR Can Maximize Thought Leadership
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher.
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3 Reasons Monitoring Competitors Boosts Your Brand
Cision
JUNE 29, 2016
Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps. Often, a brand’s communication leading up to a product launch will provide clues on what they will announce. For example, perhaps one of your competitor’s social posts is gaining a lot of attention.
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The Anatomy of a Press Release: Types, Templates, and Examples
Buzzstream
FEBRUARY 9, 2024
For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Unlike announcing a product enhancement that may no longer be relevant after 6-months or a year, releasing reports full of valuable data can get cited for many years.
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Media Relations Dos And Don’ts For Holiday PR
ImPRessions - Crenshaw Communications
SEPTEMBER 7, 2018
Having said that, the tie doesn’t need to be literal; for example, Halloween might be an excellent time for a cybersecurity pitch, or even a “scary” near-death business story about an entrepreneur. Do consider the meaning of holidays.
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What Does PR Stand For?
PR Fuel
SEPTEMBER 16, 2020
Your website is a perfect example of owned media. Examples of earned media include newspapers, TV news, magazines, and digital publications. Examples of earned media include newspapers, TV news, magazines, and digital publications. You earn it with your company’s activities, product launches, events, and updates.
B2B PR Tips For Embargo Pitching In A Crazy News Cycle
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
For example, news around Apple launching a new iPhone or Tesla bringing on a new CEO will typically drive widespread coverage across all types of media. . News announcements like product launches, partnerships, and new data all make for interesting embargo topics. Why PRs should consider embargos.
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Writing a Press Release in 2021: A Complete Guide for Beginners
PR Fuel
JANUARY 15, 2021
It can discuss a product launch or a business merger. For example, if your company has launched a new product this is where you will discuss the launch. You want to discuss the name of the product and what it offers. You can use this section to discuss the benefits of the product.
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Voice as the Next Tool
5W PR
JANUARY 26, 2021
As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Having different examples, especially depicting personality traits and brand vocabulary, would be extremely valuable. Be sure that the tone matches the message and hopes for a reaction. Document Everything.
Tools 88
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Straight From INBOUND 2022: Marketing Rules of Thumb
PR 20/20
SEPTEMBER 9, 2022
However, if you’re drafting copy for a blog post on a new product launch, there’s an exception to writing longer copy. He uses TV sitcoms as an example: We all can’t stand the laughing tracks in the background. Two out of five people love our product!” Which translates to, “Three out of five people hate our product.”.
Marketing 72
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The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing
Sword and the Script
OCTOBER 2, 2018
He had no responsibility for (and limited influence over) product launches, pricing, and store openings. Here’s an example from page 57 (pictured nearby): 72% of CMOs say they have a leading role in promotion; 34% of CMOs say they have a leading role in new products; 31% of CMOs say they have a leading role in pricing; and.
Survey 96
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How To Add “Borrowed Interest” To Your PR Campaign
ImPRessions - Crenshaw Communications
SEPTEMBER 27, 2016
Here are three great examples of partnerships that every PR team should consider if they’re interested in opportunities that will raise the bar and produce results. A new product launch can have a predictable trajectory. An expert spokesperson.
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