Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. So, safe to say it’s pretty new to the scene.

Privacy 62

Privacy Energy Technology Financial 62

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. ” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. .” As Kurt Vonnegut once said: “Please write for one person.

How To 145

How To Creativity Storytelling Writing 145

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The social media marketer didn’t even have access to social media channels. Document content types.

Marketing 87

Marketing Guidelines Social Media Conference 87

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Wondering how a document with less than 500 words can promise so much? Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

Wadds Inc.

NOVEMBER 11, 2023

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. The market needs to settle down before serious investments can be made in workflow. The AI industry recognises the need to develop enterprise-level solutions.

Report 120

Report Publicity Training Policies 120

PR Fuel

JANUARY 28, 2021

Let’s go through each step, starting with writing the press release. There are several things you have to take into account while you’re making and releasing the document. Write the Release. Let’s start from the very beginning: how to write a press release. The point of a press release is to market.

Writing 81

Writing Analytics Company Creativity 81

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Wondering how a document with less than 500 words can promise so much? Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Or, just interested in seeing an example?

How To 177

How To Guidelines Content Marketing Video 177

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month!

Social Media 157

Social Media Media LinkedIn Tourism 157

Onclusive

OCTOBER 23, 2019

Onclusive is a marketing analytics company revolutionizing the communications industry with data science. The Onclusive marketing team is responsible for growing the company brand, positioning our products to the right customers, generating demand, and enabling our sales team to drive revenue. . Exceptional writing skills.

Marketing 46

Marketing Case Study Software Analytics 46

Solo PR Pro

MAY 24, 2022

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Kelly adds that the process of writing an award submission can be a learning experience all on its own. “For Many require an extensive amount of documentation.

How To 52

How To Groups Writing Local 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

Case Study 178

Case Study SEO Film Video 178

Cision

SEPTEMBER 3, 2015

I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write. Schedule Your Blog Posts.

Communications 120

Communications How To eBook Training 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. It’s being used across a wide array of industries, including PR and marketing. This is the most important one for PR agencies. The entire process of media outreach is by nature frustratingly inefficient.

Pitching 136

Pitching Agency Tools Resources 136

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Buzzstream

MARCH 7, 2024

I started my career in marketing right after the Google Penguin and Panda algorithms hit, and the repercussions could echo for years to come. Shouldn’t we always be writing content in this way? Google provides insightful documentation of what makes Helpful Content from a list of questions on their blog.

System 62

System Google Policies Guidelines 62

Presspage

NOVEMBER 1, 2023

On that basis, a lot of content has been created about the way generative AI can, or in the opinion of some will inevitably, be a game-changing development in many markets and professions. The capabilities of these services and the AI models behind them are objectively impressive. Extracting summaries or lists of key points/topics.

Corporate 88

Corporate Communications Training Data 88

Communications Conversations

OCTOBER 13, 2015

” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. More volunteers? Employee engagement? Enhanced brand reputation? Of course, the answer is probably “all three.” More likes, comments and shares.

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. By the way, the WSJ reporter on that byline used to write for PRWeek). Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. If Google has this technology, how long until it [penetrates] what we’re doing in digital marketing?” AI is not exactly the threat many marketers portray it to be.

Marketing 50

Marketing Training Data Ethics 50

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media.

Survey 102

Survey Report Media B2B 102

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. We agreed to do a market research project with them. How long have we been writing press releases, calling somebody the leading provider of X. Say “I messed up.

Ethics 105

Ethics Data Training Agency 105

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. Next, with a firm grasp on current performance, the team developed a Creative Brief. Finally, we were ready to write!

Web 60

Web Internal International Storytelling 60

The Resolution Blog

DECEMBER 1, 2015

We needed to cut costs, we had too much middle management, our culture needed a refresh and we all knew our marketing could be more reactive. We started with communications, product management and marketing. We have cut so much wasted document writing and meeting time. Two years ago our business was siloed.

Banking 120

Banking Communications Software Google 120

Shift Communications

FEBRUARY 10, 2015

To my fellow PR, digital and social media agency practitioners, and to the marketers looking to us to extend and elevate the conversations about their brands, please join me in throwing shovels full of dirt on the outlandishly time-intensive evaluation mechanism known as the RFP. And I want to hear from my marketing friends, too!

Agency 60

Agency Social Media Government System 60

Waxing UnLyrical

DECEMBER 21, 2018

You need to plan, then write your strategy based on these findings. This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. So they both got it! Why is it being done?

Strategy 88

Strategy Analysis Small Business Measurement 88

Solo PR Pro

MARCH 12, 2019

budget, resources, marketing, timeline. Rather than giving you a linear list of words, words, words, a mindmap lets you see the project as a picture and make good use of the creative side of your brain. You can find Trish writing sparkling copy and dispensing strategic advice to clients at trishlambert.com.

Product Launch 52

Product Launch Tools Groups Creativity 52

Cision

JUNE 8, 2016

There is a strong roster of B2B and consumer clients here in tech and AV, two of my specialty areas, as well as in the marketing, financial services and consumer products sectors. I learned early on that it all starts with good writing skills. I want to make a positive impact and move the business forward.

Financial 120

Financial Healthcare Media Relations Technology 120

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PeakMetrics Insights

MARCH 13, 2019

Once a nonprofit has identified its target market, it needs to learn about it, and what better way to do that than with Facebook? When building and marketing a website, nonprofi ts need to make the right keyword choices. It will then provide content and information nonprofit agencies can use for content marketing and creation.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. 2) What hasn’t changed in marketing ? .

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Solo PR Pro

JULY 30, 2019

A change in scenery can ignite your creativity and bring clarity. Improve Your Marketability. If a few days or a week is not enough, you can jumpstart your habit with a summer retreat and then plan taking time each week, month or quarter to give deep focus on learning a new marketable skill. Review the Past, Plan the Future.

Energy 66

Energy Web Analytics Google 66

Waxing UnLyrical

JUNE 14, 2018

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. It can be achieved if you work in marketing, sales or business development.

Print 71

Print Resources Technology Interviews 71

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. Because of this, influencer marketing can be a really powerful way to reach a wider audience, promote your product and prompt purchase. I absolutely love my blog!

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Influencer marketing has fast become one of the most trusted, reliable and engaging ways for brands to market various products, services and key messages. Because of this, influencer marketing can be a really powerful way to reach a wider audience, promote your product and prompt purchase. I absolutely love my blog!

Fashion 62

Fashion Instagram Travel Trends 62