Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 99

Interviews Publicity Technology Social Media 99

OnePitch

JANUARY 3, 2023

During the podcast episode, Zach shares more about his process for responding to pitches, the best ways to approach him with an embargoed pitch, how he’s managed to build close relationships with sources, and more. So what is important to you and a pitch that has data or likes to say it has data, which –. [00:07:35]

Travel 52

Travel Transportation Pitching Data 52

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

OnePitch

OCTOBER 4, 2022

During the episode, Toby talks about how pitches help her learn what’s happening in the crypto space, the plethora of NFT pitches landing in her inbox, her advice for pitching multiple journalists’ exclusives, and more. Her Inbox & Pitches. [00:02:37] But the promotions is where a lot of the pitches end up.

Pitching 80

Pitching Education YouTube Report 80

OnePitch

APRIL 5, 2022

During the episode, Adrienne starts off by telling us about her role as executive editor, her thoughts on cold pitches, her advice for sources approaching journalists, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. . Her Work Inbox & Pitches. [00:03:19]

Pitching 52

Pitching Interviews YouTube Journalism 52

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful.

Television 120

Television Travel Tourism Pitching 120

Cision

MAY 11, 2015

While I think effective PR definitely depends more on traditional relationships, people are looking for quicker and more innovative ways to connect. What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research.

Reddit 120

Reddit Social Media Comparison Pitching 120

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To heighten creativity.

Blogging 159

Blogging Pitching Fashion Sports 159

OnePitch

JULY 26, 2022

During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Pitching 52

Pitching Writing Creativity Fashion 52

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process.

Creativity 100

Creativity Pitching Writing Conference 100

The Hoffman Agency

FEBRUARY 4, 2021

It seems like just yesterday I was counting down the days until my interview for this position. In the last four months, my perception of PR has definitely changed. Lastly, I learned that there’s no “I” in team and there’s definitely no “I” in PR. I cannot believe my time as an intern will soon be coming to a close.

B2C 41

B2C Pitching Writing Internal 41

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I typically spend most mornings pitching media, early afternoon pitching West Coast media and mid-afternoon for account planning and media outreach planning. Here’s how I could control those slots. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting.

Advertising 147

Advertising Advertising Pitching B2B 147

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

FEBRUARY 3, 2016

After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. It’s a lot easier to pitch about practical, everyday items that anyone can see and hold; at times a simple photo would just do the trick. No, Pinterest.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Katie Paine's Measurement Blog

JANUARY 27, 2023

And naturally, the definition of “works best” depends on your goals and priorities. And until you’ve gotten that far do not pitch them anything. Screw definitions and silos. The reality in 2023 is that anyone who writes, takes pictures, does interviews, or doodles on a napkin is a content creator.

Communications 40

Communications Measurement Employee Course 40

NewsWhip

MARCH 3, 2020

I read your recent “talk tech” interview with Sean Czarnecki from PRWeek and understand you and Diana Littman have transformed how MSL uses data. New business pitches or crisis and issues management? BP: The technologist in me says no, but the sports fan in me definitely says yes! Seems a bit outdated.

Data 88

Data Agency Sports Creativity 88

Shift Communications

MARCH 8, 2016

You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college. Critical and Creative Thinking. That is where the creative layer comes in – turning that nugget into a compelling storyline.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

AUGUST 3, 2016

Let’s not forget the definition of the word goal: something that you are trying to do or achieve. Don’t Bury Creativity with Tactics. As much as your product may excite you, it is one of thousands being pitched out. Interviews: Number of interviews, types of interviews (phone, email, broadcast).

B2B 60

B2B Interviews Strategy Product Launch 60

Cision

AUGUST 20, 2015

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. A: Definitely not, because you will have some listening in their car over a high-quality sound system, and some will listen using headphones. Q: What is the best site for podcasting using a desktop?

Skype 120

Skype Software Analytics Interviews 120

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Bad Pitch Blog

FEBRUARY 6, 2012

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Unless you''re IKEA, or another retail brand that creates demand through scarcity of locations, this is a definite challenge.

Analysis 54

Analysis Strategy Retail Viral 54

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Victorious PR

FEBRUARY 22, 2023

In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!) But, there is DEFINITELY no way of knowing, if your team doesn’t get the chance to get in here and start figuring it out.

Publicity 52

Publicity Video Pitching Google 52

Stephen Waddington

DECEMBER 13, 2017

Diversity drives innovation and creativity. There are PR specific examples of this, HP and Levano have both insisted that PR agencies which pitch to them are able to demonstrate their commitment to diversity. It’s a competitive advantage. For an industry which relies on fresh ideas and new approaches, this is vital.

Training 80

Training Groups Industry Examples 80

Communications Conversations

NOVEMBER 20, 2017

This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. This group is composed of employees from each department which ensures a consistent brand image across all external facing channels, and has sparked many creative ideas over the years!

Meeting 0

Meeting Social Media Employee Pinterest 0

Waxing UnLyrical

JULY 18, 2012

Lesson: The focus should be on building relationships, not “pitching” your story or asking someone to write about you once. Did hosting these exclusive soft openings inspire people to write about your business without you having to actively ”pitch” them? So I would say culture is definitely a big thing.

Writing 94

Writing Interviews Industry Pitching 94

MaccaPR

FEBRUARY 25, 2015

It’s definitely a big change. I remember being shocked years ago when the Star Tribune sent a reporter to cover a “Junkyard Pilates” class that our PR agency client was offering – she put away her notebook and took out a camera to shoot a video interview. I remember when Chen May Yee pitched that story to me.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

MaccaPR

MARCH 18, 2015

Every marketer’s definition of content marketing may be a bit different, but all lead to the same goal. World-renowned content marketing expert Joe Pulizzi openly admits in his book, Epic Content Marketing, that there are many definitions of content marketing. But, definitions vary by marketer. Eliminate things that don''t work.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. One day, a big American petroleum company came, and they invited me for a pitch in public relations. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Social media, which by definition is about being communal and sociable, making someone move towards the other end of the spectrum?

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

OCTOBER 6, 2010

Image: cvrcak1 via Flickr , Creative Commons Bats in the belfry? Youre definitely not guilty of this in your presentation though. So, I did what I knew: I told them that one of the best ways to tap into social media could be done by channeling Jimi Hendrix (you can view the un-animated version here ).

Social Media 73

Social Media Twitter Facebook Measurement 73

Contently - Strategy

JANUARY 9, 2019

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. When video producer Estelle Caswell pitched an explainer mini-doc on the prevalence of Grey Poupon references in hip-hop lyrics, Posner and Klein said her passion for the weird subject won them over.

Video 90

Video Brand Branding YouTube 90

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88