Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. The metaverse, Web 3.0,

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

FEBRUARY 15, 2018

For these clients, there are trade publications, niche web sites and new online properties that are much more desperate for relevant content and still influential among key audiences. Get more media pitching knowledge from Michael here. Want to dive deeper into Michael’s tips for landing more media coverage?

Media Relations 113

Media Relations Media Web Pitching 113

Bad Pitch Blog

AUGUST 4, 2016

In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry. There’s nothing the media dislikes more than vapor (a non-story), so don’t pitch it. and we will tip our hats to that PR person (who has a reporter cousin, of course).

Pitching 40

Pitching Automotive Software Web 40

Bad Pitch Blog

AUGUST 4, 2016

In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry. There’s nothing the media dislikes more than vapor (a non-story), so don’t pitch it. and we will tip our hats to that PR person (who has a reporter cousin, of course).

Pitching 40

Pitching Automotive Software Web 40

5W PR

FEBRUARY 22, 2023

PR Ideas for a Successful Post Product Launch Press Releases There are certain basic PR tactics that should be done as a matter of course when you are releasing a new product, starting a business, or want to tell the public about any new business related development. You can find templates for creating press releases on the web.

Strategy 88

Strategy Product Launch Brand Branding 88

Flatiron Communications

NOVEMBER 5, 2015

The Web Summit in Dublin this week was no exception. Only meticulous advance planning, a willingness to pivot and just plain serendipity will permit one to find fulfillment over the course of three, impossibly hectic days. The post Startups Shine At Web Summit appeared first on Flatiron Communications LLC.

Web 28

Web Pinterest Facebook Corporate 28

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 110

Media Relations Media Survey Pitching 110

5W PR

DECEMBER 18, 2019

There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. You can find templates for creating press releases on the web. Press Releases. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Bianchi Biz Blog

MAY 2, 2022

We EV owners hear some of the same silly questions over and over, so this was about how I might like to answer (but in real life of course, I always try to be patient and helpful). What advice do you have for PR people that want to pitch you? I recently did a humorous piece called Snarky Answers to Stupid EV Questions.

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

PRSay

FEBRUARY 4, 2019

For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com” Rather than try to convince him of how inconsequential it was, I decided to focus my pitching efforts on that outlet. Get more media pitching knowledge from Michael Smart here.

Measurement 90

Measurement How To Strategy Pitching 90

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

They’re useful for story pitching, new product research, and new perspectives from industry leaders. In addition to information on over 100,000 companies from Alibaba to Xiaomi, the site cross-references data to help craft expert commentary, industry reports, interview prep and new business pitches. The Next Web.

Blogging 136

Blogging B2B Technology Pitching 136

PR in High Definition

JUNE 11, 2020

NPR Planet Money (one of my current fave podcasts) recently did an experiment , where it pitched its fastest journalist, Scott Horsley, against WordSmith. >PRSmith would scan the web for mentions of a particular brand according to sentiment (these things will get better in the future) and automatically reply. >PRSmith

Journalism 90

Journalism Software Sports Analysis 90

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Many landing pages pitch free content in exchange for contact details. How the web has changed the dynamics of influence.

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Every other social channel on the web?

Viral 115

Viral Marketing Web Case Study 115

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Little did I know how much work actually went into developing their pitch, the release, the corresponding photos and more.

Television 120

Television Pitching Journalism Interviews 120

Bianchi Biz Blog

MAY 3, 2021

It ran over the course of several days, just me and a drive partner, so it really let me showcase how that car worked for us in real life. What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I cover automotive, yet I get an astounding number of pitches for baby products.

Automotive 86

Automotive Meeting Media Pitching 86

Konnect Agency

JANUARY 19, 2021

In tandem with HTML, Cascading Style Sheets, or CSS, is foundational to modern web design. While most web templates allow you to create a site from scratch, they typically don’t allow modifications, leading to a dreaded cookie-cutter look and feel, similar to hundreds of other sites. Site Design Customization. Calling all right brains!

Strategy 52

Strategy Marketing Web Tools 52

Konnect Agency

JANUARY 14, 2021

In tandem with HTML, Cascading Style Sheets, or CSS, is foundational to modern web design. While most web templates allow you to create a site from scratch, they typically don’t allow modifications, leading to a dreaded cookie-cutter look and feel, similar to hundreds of other sites. Site Design Customization. Calling all right brains!

Strategy 52

Strategy Marketing Web Tools 52

Shift Communications

SEPTEMBER 2, 2016

) We put a lot of money into going to school and getting a degree, and it’s often interesting to look back and see which courses really prepped us for post-grad life. As a student, there are several courses you have to take while in school – but which ones will really benefit you when it comes to entering a communications career?

Study 84

Study Publicity Analytics Course 84

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. But, I find that hard to believe.

Tools 111

Tools Twitter Local Pitching 111

Deirdre Breakenridge

FEBRUARY 23, 2015

Of course, executives are concerned about return on investment; will the expense of time and resources on content marketing show a direct return, and how long will it take to do so? Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

SEPTEMBER 30, 2014

And when it does, or when it is eventually bought by a larger company, you are part of that transaction—a key line in the sales pitch. Why it’s a Facebook killer of course. CNET went behind the hype , adding to it, inadvertently of course. Everybody’s got an angle: What is Ello ? But here are five reasons why it isn’t.

Viral 116

Viral Technology Google Pitching 116

Business Wire

MARCH 7, 2017

Contracts are very important because they outline the goal of the program, the length, the content expectations, content points that must be included in the output, the use of disclosure language such as #spon or #ad, distribution platforms, launch and completion dates, how the program will be measured and, of course, payment terms.

Marketing 156

Marketing Guidelines Measurement Analytics 156

PR in High Definition

JUNE 11, 2020

NPR Planet Money (one of my current fave podcasts) recently did an experiment , where it pitched its fastest journalist, Scott Horsley, against WordSmith. >PRSmith would scan the web for mentions of a particular brand according to sentiment (these things will get better in the future) and automatically reply. >PRSmith

Journalism 54

Journalism Software Sports Analysis 54

Bad Pitch Blog

JUNE 3, 2009

In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry. There’s nothing the media dislikes more than vapor (a non-story), so don’t pitch it. and we will tip our hats to that PR person (who has a reporter cousin, of course).

Pitching 40

Pitching Automotive Software Web 40

Bad Pitch Blog

DECEMBER 21, 2008

We’d be remiss if we let the holidays pass without wishing everyone in the Bad Pitch blog universe a Happy Holidays. Away to the web I searched all around, And there, right on Drudge, was truth laid down. Professionals all, to the web they dispatched, The bold message of: "Make Santa love flacks!" Send on-target pitches?

Pitching 43

Pitching Internal International Web 43

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. Yet today, with millions of “channels” on the web, it’s just the beginning. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. For example, if you have a crisis emerging, you can provide a link to the graphs of those chats that will update over the course of time.

Software 113

Software Tools Publicity System 113

Beyond PR

JUNE 20, 2018

Your website and email pitch template and other collateral? Of course, it’s not necessarily feasible to have your content team whip up a brand new website for you every month or two. Of course, you’ve got your email template ready to go for prospective clients or journalists. Of course not! Play With Your Website.

How To 40

How To Marketing Web Course 40

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work.

Company 148

Company Tools Technology Software 148

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. Yes, of course, but Mr. O’Neal says among near-peers, the Onclusive newscrawler is probably 6-8 years ahead of the competition. Also, please read the Pitches! Could Google build an index like this?

Case Study 116

Case Study Software Data Web 116

Sword and the Script

JANUARY 12, 2021

For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. Of course, they have a financial interest. You’ll see the link redirects, which tells the Google crawler not to follow the link as it indexes the web.

Financial 88

Financial Video Survey Google 88

Sword and the Script

MARCH 27, 2018

The headlines that sail around the web are those that are salacious and extreme. Pitch a story about how the world is ending. Of course, none of this relieves anyone in PR from the fundamentals – like studying the news, trends and the key players to understand where a business might fit. The alternative?

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Sword and the Script

NOVEMBER 11, 2017

Web visitors that bounce, maybe more valuable than businesses give them credit for, according to research by Parsely , and reviewed by Lucia Moses of Digiday for a piece titled, Turns out the flyby reader is more valuable than often thought : “Parsely looked at 1.6 Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML].

Study 64

Study Marketing B2B Apparel 64