PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com”

Measurement 110

Measurement How To Strategy Pitching 110

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

MAY 2, 2022

We EV owners hear some of the same silly questions over and over, so this was about how I might like to answer (but in real life of course, I always try to be patient and helpful). What advice do you have for PR people that want to pitch you? I recently did a humorous piece called Snarky Answers to Stupid EV Questions.

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). What advice do you have for PR people that want to pitch you? Familiarize yourself with our publication and the types of stories we cover.

Engineering 78

Engineering Automotive Agriculture Media 78

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Here we go: Public Relations vs Marketing Public relations vs marketing. Public Relations is typically taught under Communications. This is where marketing and public relations “cross swords.”

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Journalism has also influenced my career in terms of the contacts I developed while working in news media.

Television 120

Television Pitching Journalism Interviews 120

Bianchi Biz Blog

MAY 3, 2021

It ran over the course of several days, just me and a drive partner, so it really let me showcase how that car worked for us in real life. What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I cover automotive, yet I get an astounding number of pitches for baby products.

Automotive 86

Automotive Meeting Media Pitching 86

Sword and the Script

JANUARY 12, 2021

Yes, you should try to include multimedia if you can because it supports your media relations efforts. For example, you can send one press release URL to a reporter, and it (ideally) contains the pitch idea, supporting quotes and images that help them produce a story. Of course, they have a financial interest.

Financial 90

Financial Video Survey Google 90

Bad Pitch Blog

DECEMBER 21, 2008

We’d be remiss if we let the holidays pass without wishing everyone in the Bad Pitch blog universe a Happy Holidays. Away to the web I searched all around, And there, right on Drudge, was truth laid down. Professionals all, to the web they dispatched, The bold message of: "Make Santa love flacks!" Send on-target pitches?

Pitching 43

Pitching Internal International Web 43

Bad Pitch Blog

APRIL 9, 2006

An all too familiar Web fever is upon us. They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. Yet we all know media coverage does not happen overnight. Your first introduction of a client to the media should not necessarily even be a pitch (there are always exceptions).

Media Relations 40

Media Relations Media Pitching Small Business 40

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. This, of course, is no mystery to anyone that’s worked in public relations for any length of time. They grew in marketing prominence with the advent of the web and the online news release. What is the value in that?

Engineering 72

Engineering Content Marketing Analysis B2B 72

Bad Pitch Blog

JANUARY 25, 2006

--Anonymous comment We''re not going to get all Sally Field on you, but the initial response to the Bad Pitch blog tells us we''ve struck a nerve. Sitemeter shows a handful of national media, agencies and Fortune 500 companies are stopping by. National media are sending us some of the bad pitches that they''ve received.

Pitching 40

Pitching Blogging Education Web 40

The Resolution Blog

OCTOBER 7, 2015

Increasingly, larger PR consultancies won’t be up against the usual suspects at pitch, it’ll be full service agencies covering a number of disciplines. Web Results Direct. Media Relations Blog. IC AG Public Relations. Is SEO taught as part of PR courses in universities? Business 2 Community.

SEO 120

SEO Engineering Content Marketing Agency 120

Bad Pitch Blog

JUNE 8, 2006

Yes Virginia, bad media relations practices also take place client side. No pitch, no salutation, nothing. A pitch would have been nice too instead of, once again, sending me a release in the body of the email AND attaching it. Apartments.com is Web savvy! Be sure to remember these tips when pitching online.

Pitching 40

Pitching Print Web Media Relations 40

Sword and the Script

SEPTEMBER 27, 2016

Over the course of my career, I’ve managed nearly a dozen different firms as a corporate communicator, and this was one of the best PR firm decisions I’ve been part of on behalf of a business. Here are a handful curated from around the web for your perusal. Hiring a Solo PR Firm for B2B. 1) You’re a Bigger Fish in a Smaller Pond.

B2B 60

B2B Corporate Agency Creativity 60

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 17: Be Nice Of course, I didn’t say that to her.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Bad Pitch Blog

AUGUST 15, 2006

About AGENCY Since 1992, Bethesda, MD-based agency AGENCY provides branding, marketing research, strategy, graphic design, copywriting, Web development, public relations, and media planning and placement. So this was a poorly targeted, blanket pitch but that''s not what drives me nuts. Thanks for reading.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Bad Pitch Blog

NOVEMBER 5, 2006

Of course, we recommend adding the Web addy to the company site. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog | writing | news release' No magic, just brevity.

Pitching 40

Pitching Web Education Resources 40

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). The news media wasn’t the only audience to notice Muck Rack.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. The most successful bloggers go further – writing 2,000-3,000-word posts over the course of six or more hours.

B2B 118

B2B Marketing Survey Software 118

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. Lesson Learned: New and Relevant is Better Than Old and Relevant.

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Humanity over tech “Every B2B tech company has been chasing the clicks of performance marketing since the web went mainstream about 20 years ago.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. times as many backlinks than articles of average length.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Journalistics

JANUARY 3, 2016

I started Journalistics to provide me with a medium where I could address the issues of “PR spam” – or spray-and-pray media relations, where less-experienced PR professionals would mass-distribute pitches in hopes of getting coverage. Lesson Learned: New and Relevant is Better Than Old and Relevant.

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

MAY 16, 2016

And the reason I’m such a diehard Social PR fan is that, by putting such a strategy in place, you’re building a community of supporters to back your cause … which means you don’t have to rely solely on media relations to get the word out. 15 Reasons Your PR Pitches Suck. The Anatomy of the Perfect Pitch.

Strategy 44

Strategy Pitching Banking Community 44

Sword and the Script

MAY 2, 2017

1) What has changed the most about PR over the course of your career? There is no doubt in my mind that when I started in PR – and especially when I was in media relations – I stayed completely in my own silo. I had a fax machine, a phone and FedEx when I started pitching. I saw how much they can support each other.

Corporate 61

Corporate Communications LinkedIn Agency 61

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. full courses), but there’s a lot available already at no cost. They all share freely and all see the benefit. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Beyond PR

MAY 17, 2018

Cision’s 2018 State of the Media report surveyed 1,355 journalists around the world about various media-related issues and one of the takeaways is that reporters and editors do believe multimedia, especially video, will become a bigger part of their jobs. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Instead, he covers down on how the dynamic of the web has changed the effectiveness of traditional communication techniques. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Frederik Vincx

DECEMBER 11, 2015

An example media relations workflow is set out below. Media complains about too many and irrelevant press releases. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

Waxing UnLyrical

SEPTEMBER 14, 2010

In this world of Web 2.0, If you have a media relations background, you’ve already recognized I used the media advisory format just now. But that doesn’t mean PR = media. By no means do I think media relations has gone by the wayside. But it is not the only game in PR Town.

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. Avast is a free anti-virus tool, which in the process of protecting people, collects a ton of information about web usage. Because they’d have to do it a dozen times over for every media database.

Software 103

Software Analysis Data Tools 103