ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170

Analytics Tools Social Media Trends 170

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Of course we can offer data alone, but by sharing it in press release format, we shape the story and allow room for the client to offer their commentary through quotes in the release. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. Releases work with branded content.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

MAY 25, 2023

PR teams should subscribe to individual Substack newsletters to stay informed, of course. Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium. How can PR pros use Substack? But we can also leverage it to enhance our work. How is Substack different from a blog?

Analysis 156

Analysis B2B Interviews Tools 156

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Will every PR professional be versed in everything from domain authority to SEO?” Watch the Facebook Live event or scan the session’s top takeaways below. PR is no longer a linear process. said Furey, “Probably not.”

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Nothing surprising to us.

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A media mention or feature is generated when the PR team pitches a proactive story to an editor or producer. An earned media placement is only as good as the people who see it, of course. Domain authority is an important factor for SEO, and a single high-domain article can drive search results for months or even years.

Measurement 182

Measurement Agency Advertising Advertising 182

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Communications Conversations

MARCH 12, 2019

Of course, you’ll find the vendors that benefit from press release use are still backing it in 2019. Client mentions — of course we want this, right? 2: The SEO angle is dead. Years ago, many would argue there was true SEO value in getting a high volume of stories placed in the media with links back to your site.

SEO 125

SEO Corporate Course Banking 125

PR in High Definition

JUNE 28, 2022

Adding to this, they’re completely inundated with emails and pitches. It’s harder to get in front of the right people, harder to build relationships, and harder to have our pitches seen and phone calls answered. SEO : Tying into the above point, nailing search engine optimisation (SEO) is crucial.

Reputation 62

Reputation Media SEO Case Study 62

PR in High Definition

AUGUST 21, 2018

Wimbledon may be over and done, but while the sun is shining, tennis – followed by strawberries and cream, of course – is always on my to-do list. And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. I joke, but it’s not easy on either party.

Agency 48

Agency Pitching SEO Comparison 48

5W PR

FEBRUARY 22, 2023

PR Ideas for a Successful Post Product Launch Press Releases There are certain basic PR tactics that should be done as a matter of course when you are releasing a new product, starting a business, or want to tell the public about any new business related development. Press releases are probably the best known PR technique of all.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Buzzstream

MAY 15, 2024

When ideating content to pitch for link building, the content needs to be appealing to those who can actually give you links (not just appealing to your readers.) When pitching, never lie. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g.,

Google 71

Google SEO Tools Pitching 71

5W PR

DECEMBER 18, 2019

There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Of course, b-school being b-school we debated the merits of that journal article in class. SEOs want links and PR is the function that can legitimately earn high-value backlinks. Cision also pitched microsites for ESG solutions a few months ago. earned $13.9

Software 85

Software Pitching Internal International 85

Shift Communications

SEPTEMBER 17, 2014

Provide value to your readers and keep the sales pitches to a minimum. Of course, there are strategies to give them a gentle nudge every now and then, but we’ll cover that further down in the post.). Implement SEO best practices ( start here ) and avoid tactics that will get your site on Google’s bad side.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

APRIL 11, 2023

AI input optimization could evolve into a marketing specialization in the same way SEO did. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” The Presspage use case is responding to inquiries rather than writing pitches or press releases – but it’s still about generating text.

Software 78

Software Company Pitching Training 78

Stephen Waddington

JULY 19, 2022

It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners. As a direct result of the course my role at Radioactive PR has changed. The programme is delivered via an online teaching platform and Guild community. More news to come.

Mobile 142

Mobile Meeting Course LinkedIn 142

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

Construction 62

Construction How To Media Google 62

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. How to prep and pitch a byline. Make the pitch short and authoritative. Don’t shy away from edgy or contrarian viewpoints.

B2B 147

B2B Leadership Customer Service eBook 147

Landis PR

MAY 1, 2023

But of course, this is only the beginning – countless other resources are out there waiting to be explored. If you use Google Chrome, AIPRM for Chat GPT is a convenient extension that integrates with ChatGPT and provides curated prompt templates for a range of industries, such as sales, marketing, SEO, and SaaS.

Tools 52

Tools Marketing Writing Resources 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This year we were especially psyched to take advantage of free online courses that really upped our game. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. Ketchum, a multinational public relations firm, invites bloggers to enjoy a four-course meal prepared by a celebrity chef at a New York City restaurant. .” Yet even I’m bombarded with irrelevant pitches addressed to “Undisclosed Recipients.”.

Policies 181

Policies Marketing Viral Pitching 181

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” There are plenty of other reasons for close communication between client and agency, of course. Make your expectations clear.

Agency 223

Agency How To Construction Advertising 223

PR Fuel

JUNE 5, 2020

People often make the mistake of confusing a pitch or marketing copy for a press release. A pitch is written in order to persuade journalists and gives a tease or a taste of what’s to come in your press release. Gaining Organic SEO Traffic. What Is a Press Release? How to Send a Press Release: Engaging Content.

How To 98

How To Ethics SEO Guidelines 98

ImPRessions - Crenshaw Communications

MARCH 15, 2016

This piece about the importance of “backlinks” in SEO is an excellent example and points to another great feature of the site — the stories all include the number of minutes it should take to read. Put PR into Medium’s search engine and enroll in a “crash course” on the subject.

Case Study 120

Case Study Writing SEO Social Media 120

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant!

Meeting 93

Meeting Media Journalism Education 93

PRSay

MARCH 30, 2018

I’m NOT saying that press release SEO or Facebook community management or blogging or podcasting are bad — great tools that contribute to great outcomes. Get more media pitching knowledge from Michael Smart here. Check out his “ Secrets of Media Relations Masters” workshop or his “ Crafting the Perfect Pitch” online course. .

Facebook 92

Facebook Newspapers Google Pitching 92

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

OCTOBER 13, 2020

That’s true of course, but the average word count is merely a byproduct of the effort that goes into effective blogs The blog posts of that length take an average of four hours to write (or more). traditional PR pitching) 34% said paid services (e.g. Multiple surveys and data studies support this conclusion.

B2B 155

B2B Study Blogging Marketing 155

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Of course, strategic partnerships must be mutually beneficial, with the kind of “win-win” outcomes neither company could have gotten on its own. Save the sales pitch for customers. But a customer-driven launch can swiftly ramp up the news value of the announcement. First, there’s the content factor.

Technology 157

Technology Product Launch B2B Software 157

Wadds Inc.

JULY 19, 2022

It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners. As a direct result of the course my role at Radioactive PR has changed. The programme is delivered via an online teaching platform and Guild community. More news to come.

Mobile 94

Mobile Meeting Course LinkedIn 94