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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. Do you have any news for us to pitch? Why bother?

Agency 353
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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170
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New Year’s Resolutions For PR Teams

ImPRessions - Crenshaw Communications

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310
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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Guest posting gets personal.

Marketing 215
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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” There are plenty of other reasons for close communication between client and agency, of course. Even an inspired agency team likes to be challenged in a constructive and creative way.

Agency 223
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Top AI Tools for PR and Marketing Pros

Landis PR

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52
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Meet the latest Socially Mobile class of 2022

Stephen Waddington

It's a ten-week executive education course aimed at helping PR practitioners increase their earning potential by developing as managers and practitioners. As a direct result of the course my role at Radioactive PR has changed. The programme is delivered via an online teaching platform and Guild community. More news to come.

Mobile 142