Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.

Publicity 246

Publicity Pitching Television Newspapers 246

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. Of course this kind of trust doesn’t happen overnight. Keep up with trends and use them to your advantage.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. As with its Industry Preview, Programmatic I/O brings together people across the industry for updates on pressing issues such as the upcoming “cookiepocalypse,” privacy, CTV trends, and more. Advertising Week. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Maybe you need a cybersecurity tutorial or an update on adtech trends. If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Bianchi Biz Blog

NOVEMBER 20, 2023

Can you tell us what types of stories, trends or issues are on your radar now? The cars demonstrated an ability to autonomously follow a cone course with the aid of sensors embedded in the pavement. What advice do you have for PR people that want to pitch you? Describe the craziest or most fun story you have written.

Journalism 115

Journalism Automotive Interviews Writing 115

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Guest posting gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch. No differentiation.

Agency 205

Agency Pitching Internal International 205

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Staying relevant and up-to-date with the latest technology, trends and techniques will set you on the right path. Regardless, creativity is a big part of PR today.

Creativity 150

Creativity Trends Agency Technology 150

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ).

Big Data 250

Big Data Data Education Internal 250

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Pitch some fast blog post ideas related to their audience and their needs. See if it can be repurposed into social media visuals and/or used to generate fast pitch ideas.

Real Estate 195

Real Estate Pitching B2C Fashion 195

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

The Hoffman Agency

MARCH 6, 2023

Between the newfound understanding that it’s okay to ask for help, the team-driven review process that has catalyzed my growth and bouncing ideas off one another to drive better creativity, it’s safe to say that I love being part of a team and more importantly, part of Hoffman’s team.

Internal 36

Internal International Pitching Creativity 36

The Hoffman Agency

MARCH 6, 2023

Between the newfound understanding that it’s okay to ask for help, the team-driven review process that has catalyzed my growth and bouncing ideas off one another to drive better creativity, it’s safe to say that I love being part of a team and more importantly, part of Hoffman’s team.

Internal 36

Internal International Pitching Creativity 36

Bianchi Biz Blog

FEBRUARY 18, 2021

And of course, like most runners who participate in races, I want to get faster. Issues and Trends are the ‘Secret Sauce’. The second PR success factor is to get (and stay up-to-speed on the key and emerging issues and trends that impact your company, your clients or your industry in general.

Automotive 106

Automotive Publicity Transportation Trade Shows 106

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Of course, it helps if you also join and get involved with a PR association like PRSSA (Public Relations Student Society of America) or PRSA (Public Relations Society of America). The endless media pitch calling and subsequent rejections were exhausting. Then I had an epiphany — agency life isn’t for everyone.

Agency 89

Agency Energy Crisis Management Industry 89

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

Karen Freberg

JUNE 28, 2020

We of course connected on Twitter, and the rest is history! Little did I know he was not only setting up courses and training programs for student-athletes at universities, but he was starting to partner with professors to include this program into their classes. This program will build on knowledge, planning, and creative execution.

Sports 59

Sports Course Crisis Communications Creativity 59

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. If you can pack your pitch into 140 characters, do it.

Crisis 0

Crisis Reputation Study Social Media 0

Karen Freberg

NOVEMBER 3, 2021

So – that is what I pitched in my note to Stukent. The book comes with a test bank, assignments, lecture slides, and of course the new personal branding simulation. They are building blocks that spark creativity amongst their consumers, but you have to have a plan in order to create the biggest impact.

Conference 64

Conference Education Banking Brand 64

Sword and the Script

JULY 2, 2019

Earlier this year, Cision acquired TrendKite, so this isn’t news, but in the course of scoping out what Cison has been up to in the last 30 days for this piece, I stumbled on an investor presentation about the deal on their customized investor relations website. “The b) Is Your Press Release Pitch Guilty of Information Overload?

Trends 60

Trends Media Report Technology 60

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Of course, you have to be inconspicuous about this. For years, PR was the intangible service questioned by so many CFOs. But, somehow, the climate changed when the CFO walked into the room.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Of course, you have to be inconspicuous about this. For years, PR was the intangible service questioned by so many CFOs. But, somehow, the climate changed when the CFO walked into the room.

Company 150

Company Meeting Crisis Management Government 150

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Marketwired

MARCH 8, 2016

Every campaign, pitch, or piece of content starts with an idea. ” It helps that the Spin Sucks team is focused, but also engaged – their passion and genuine love for PR make their meetings the creative space that fosters hashing out ideas: “Our brainstorm sessions are full of positive creative energy, laughter and common sense.

Internal 100

Internal International Exercises Tools 100

Landis PR

MAY 31, 2022

Thanks to the internet, many online training courses and tools allow you to gain experience and knowledge at your convenience. Third, being genuinely interested and excited about your client translates to the copy you write, from pitches and blog posts to social copy. Maybe consider it! Careers are long, and experience is valuable.

Communications 52

Communications Software Interviews Journalism 52

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. The answer is, of course, heavily dependent on the audience you are trying to reach and the business you are in. That said, one trend stands out: The more human, authentic, and real you are, the more engagement you are going to get.

Communications 40

Communications Measurement Employee Course 40

Bianchi Biz Blog

JANUARY 24, 2022

That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Can you tell us what types of stories, trends or issues are on your radar now? Our creative director Alex Hartman joined me for the press days at Motor Bella. supercharged Hemi rip!

Meeting 78

Meeting Automotive Media Technology 78

Waxing UnLyrical

DECEMBER 21, 2018

This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. The Master Course also gives a step by step review on how to find influencers doing a Boolean search, “Keywords Techniques for Data Discovery.” This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. The story blew up, of course. Let’s get started. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

NewsWhip

MARCH 3, 2020

Earlier this week, we had the chance to chat with him about the application of data, the power of earned media, and of course, some tennis. . New business pitches or crisis and issues management? BP: We certainly track sentiment around issues like climate change, in fact we have a group dedicated to cultural trends.

Data 88

Data Agency Sports Creativity 88

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. Educational Courses Are Lead Gen Machines.

B2B 145

B2B Trends Video Course 145

Doctor Spin

MAY 21, 2021

These new majorities, of course, started as minorities. Of course, some will suggest giving out the money as bonuses—which in itself might not be a terrible PR idea at all. See also How to write a PR pitch. Make a list of questions and dare to be creative and pointy. Make a list of survey questions.

How To 52

How To Hotels Survey Employee 52

Contently - Strategy

OCTOBER 15, 2021

Here are the five biggest trends you need to know. [If Interactive Tools Give Brands a Creative Edge—and Empower Buyers. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. Educational Courses Are Lead Gen Machines.

B2B 85

B2B Content Marketing Trends Marketing 85